How In-store Marketing Affects Purchase and Salesman’s Recommendation Rate in Telecom Retail Stores

Cilt: 3 Sayı: 1 1 Mart 2013
  • Melik Karabıyıkoglu
International Review of Management and Marketing Kapak
International Review of Management and Marketing
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How In-store Marketing Affects Purchase and Salesman’s Recommendation Rate in Telecom Retail Stores

Abstract

The authors study in-store marketing for telecom retail stores in GSM sector in Turkey which handset manufacturers practice special application in stores for increasing purchasing and improving suggestion rates of their products. They develop a theoretical model of dealers, and manufacturers behavior based on observations about key aspects of the mobile phone market. The analysis provides important insights about in-store marketing and their applications. For example, owner of the store and salesmen would like to support in-store marketing applications of manufacturers in spite of operators’s in-store rules. The authors find empirical support when they test the theoretical results.

Keywords

Ayrıntılar

Birincil Dil

İngilizce

Konular

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Bölüm

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Yazarlar

Melik Karabıyıkoglu Bu kişi benim

Yayımlanma Tarihi

1 Mart 2013

Gönderilme Tarihi

1 Mart 2013

Kabul Tarihi

-

Yayımlandığı Sayı

Yıl 2013 Cilt: 3 Sayı: 1

IZ

https://izlik.org/JA69EH72FM

Kaynak Göster

RIS / Bibtex
APA
Karabıyıkoglu, M. (2013). How In-store Marketing Affects Purchase and Salesman’s Recommendation Rate in Telecom Retail Stores. International Review of Management and Marketing, 3(1), 20-27. https://izlik.org/JA69EH72FM
AMA
1.Karabıyıkoglu M. How In-store Marketing Affects Purchase and Salesman’s Recommendation Rate in Telecom Retail Stores. IRMM. 2013;3(1):20-27. https://izlik.org/JA69EH72FM
Chicago
Karabıyıkoglu, Melik. 2013. “How In-store Marketing Affects Purchase and Salesman’s Recommendation Rate in Telecom Retail Stores”. International Review of Management and Marketing 3 (1): 20-27. https://izlik.org/JA69EH72FM.
EndNote
Karabıyıkoglu M (01 Mart 2013) How In-store Marketing Affects Purchase and Salesman’s Recommendation Rate in Telecom Retail Stores. International Review of Management and Marketing 3 1 20–27.
IEEE
[1]M. Karabıyıkoglu, “How In-store Marketing Affects Purchase and Salesman’s Recommendation Rate in Telecom Retail Stores”, IRMM, c. 3, sy 1, ss. 20–27, Mar. 2013, [çevrimiçi]. Erişim adresi: https://izlik.org/JA69EH72FM
ISNAD
Karabıyıkoglu, Melik. “How In-store Marketing Affects Purchase and Salesman’s Recommendation Rate in Telecom Retail Stores”. International Review of Management and Marketing 3/1 (01 Mart 2013): 20-27. https://izlik.org/JA69EH72FM.
JAMA
1.Karabıyıkoglu M. How In-store Marketing Affects Purchase and Salesman’s Recommendation Rate in Telecom Retail Stores. IRMM. 2013;3:20–27.
MLA
Karabıyıkoglu, Melik. “How In-store Marketing Affects Purchase and Salesman’s Recommendation Rate in Telecom Retail Stores”. International Review of Management and Marketing, c. 3, sy 1, Mart 2013, ss. 20-27, https://izlik.org/JA69EH72FM.
Vancouver
1.Melik Karabıyıkoglu. How In-store Marketing Affects Purchase and Salesman’s Recommendation Rate in Telecom Retail Stores. IRMM [Internet]. 01 Mart 2013;3(1):20-7. Erişim adresi: https://izlik.org/JA69EH72FM