EN
The Moderating Effect of Strength of Manufacturer’s Brands on the Relationship between Retailer’s Relationship Satisfaction and Commitment: A Theoretical Model
Abstract
Many recent studies emphasized the importance of retailer's satisfaction and commitment to manufacturer/supplier. These studies investigated the relationship between them as an overall relationship. However, there is a dearth of studies that investigated the dimensions of retailer's satisfaction on commitment, and analyzed the mysterious relationship via strength of manufacturer's brands as a moderating effect. Therefore, this study is an attempt to provide a value conceptual model that explains the theoretical linkages existing between dimensions of retailer's satisfaction and commitment, and tries to explain the in-depth meaning of this relationship through the moderating effect of manufacturer's brand strength in the context of social exchange theory. Additionally, hypotheses on the association between the constructs are presented as a basis for further study.
Keywords
Details
Primary Language
English
Subjects
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Journal Section
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Publication Date
September 1, 2013
Submission Date
September 1, 2013
Acceptance Date
-
Published in Issue
Year 2013 Volume: 3 Number: 3
APA
Goaill, M. M., Perumal, S., & Noor, N. A. M. (2013). The Moderating Effect of Strength of Manufacturer’s Brands on the Relationship between Retailer’s Relationship Satisfaction and Commitment: A Theoretical Model. International Review of Management and Marketing, 3(3), 93-101. https://izlik.org/JA43UX38YR
AMA
1.Goaill MM, Perumal S, Noor NAM. The Moderating Effect of Strength of Manufacturer’s Brands on the Relationship between Retailer’s Relationship Satisfaction and Commitment: A Theoretical Model. IRMM. 2013;3(3):93-101. https://izlik.org/JA43UX38YR
Chicago
Goaill, Majid Mapkhot, Selvan Perumal, and Nor Azila M. Noor. 2013. “The Moderating Effect of Strength of Manufacturer’s Brands on the Relationship Between Retailer’s Relationship Satisfaction and Commitment: A Theoretical Model”. International Review of Management and Marketing 3 (3): 93-101. https://izlik.org/JA43UX38YR.
EndNote
Goaill MM, Perumal S, Noor NAM (September 1, 2013) The Moderating Effect of Strength of Manufacturer’s Brands on the Relationship between Retailer’s Relationship Satisfaction and Commitment: A Theoretical Model. International Review of Management and Marketing 3 3 93–101.
IEEE
[1]M. M. Goaill, S. Perumal, and N. A. M. Noor, “The Moderating Effect of Strength of Manufacturer’s Brands on the Relationship between Retailer’s Relationship Satisfaction and Commitment: A Theoretical Model”, IRMM, vol. 3, no. 3, pp. 93–101, Sept. 2013, [Online]. Available: https://izlik.org/JA43UX38YR
ISNAD
Goaill, Majid Mapkhot - Perumal, Selvan - Noor, Nor Azila M. “The Moderating Effect of Strength of Manufacturer’s Brands on the Relationship Between Retailer’s Relationship Satisfaction and Commitment: A Theoretical Model”. International Review of Management and Marketing 3/3 (September 1, 2013): 93-101. https://izlik.org/JA43UX38YR.
JAMA
1.Goaill MM, Perumal S, Noor NAM. The Moderating Effect of Strength of Manufacturer’s Brands on the Relationship between Retailer’s Relationship Satisfaction and Commitment: A Theoretical Model. IRMM. 2013;3:93–101.
MLA
Goaill, Majid Mapkhot, et al. “The Moderating Effect of Strength of Manufacturer’s Brands on the Relationship Between Retailer’s Relationship Satisfaction and Commitment: A Theoretical Model”. International Review of Management and Marketing, vol. 3, no. 3, Sept. 2013, pp. 93-101, https://izlik.org/JA43UX38YR.
Vancouver
1.Majid Mapkhot Goaill, Selvan Perumal, Nor Azila M. Noor. The Moderating Effect of Strength of Manufacturer’s Brands on the Relationship between Retailer’s Relationship Satisfaction and Commitment: A Theoretical Model. IRMM [Internet]. 2013 Sep. 1;3(3):93-101. Available from: https://izlik.org/JA43UX38YR