The Moderating Effect of Strength of Manufacturer’s Brands on the Relationship between Retailer’s Relationship Satisfaction and Commitment: A Theoretical Model

Majid Mapkhot Goaill; Selvan Perumal; Nor Azila M. Noor

EN

The Moderating Effect of Strength of Manufacturer’s Brands on the Relationship between Retailer’s Relationship Satisfaction and Commitment: A Theoretical Model

Öz

Many recent studies emphasized the importance of retailer's satisfaction and commitment to manufacturer/supplier. These studies investigated the relationship between them as an overall relationship. However, there is a dearth of studies that investigated the dimensions of retailer's satisfaction on commitment, and analyzed the mysterious relationship via strength of manufacturer's brands as a moderating effect. Therefore, this study is an attempt to provide a value conceptual model that explains the theoretical linkages existing between dimensions of retailer's satisfaction and commitment, and tries to explain the in-depth meaning of this relationship through the moderating effect of manufacturer's brand strength in the context of social exchange theory. Additionally, hypotheses on the association between the constructs are presented as a basis for further study.

Anahtar Kelimeler

Manufacturer-retailer relationship, Relationship satisfaction, Commitment, Strength of brands.

Ayrıntılar

Birincil Dil

İngilizce

Konular

-

Bölüm

-

Yazarlar

Majid Mapkhot Goaill Bu kişi benim

Selvan Perumal Bu kişi benim

Nor Azila M. Noor Bu kişi benim

Yayımlanma Tarihi

1 Eylül 2013

Gönderilme Tarihi

1 Eylül 2013

Kabul Tarihi

-

Yayımlandığı Sayı

Yıl 2013 Cilt: 3 Sayı: 3

IZ

https://izlik.org/JA43UX38YR

Kaynak Göster

RIS / Bibtex

APA

Goaill, M. M., Perumal, S., & Noor, N. A. M. (2013). The Moderating Effect of Strength of Manufacturer’s Brands on the Relationship between Retailer’s Relationship Satisfaction and Commitment: A Theoretical Model. International Review of Management and Marketing, 3(3), 93-101. https://izlik.org/JA43UX38YR

AMA

1.Goaill MM, Perumal S, Noor NAM. The Moderating Effect of Strength of Manufacturer’s Brands on the Relationship between Retailer’s Relationship Satisfaction and Commitment: A Theoretical Model. IRMM. 2013;3(3):93-101. https://izlik.org/JA43UX38YR

Chicago

Goaill, Majid Mapkhot, Selvan Perumal, ve Nor Azila M. Noor. 2013. “The Moderating Effect of Strength of Manufacturer’s Brands on the Relationship between Retailer’s Relationship Satisfaction and Commitment: A Theoretical Model”. International Review of Management and Marketing 3 (3): 93-101. https://izlik.org/JA43UX38YR.

EndNote

Goaill MM, Perumal S, Noor NAM (01 Eylül 2013) The Moderating Effect of Strength of Manufacturer’s Brands on the Relationship between Retailer’s Relationship Satisfaction and Commitment: A Theoretical Model. International Review of Management and Marketing 3 3 93–101.

IEEE

[1]M. M. Goaill, S. Perumal, ve N. A. M. Noor, “The Moderating Effect of Strength of Manufacturer’s Brands on the Relationship between Retailer’s Relationship Satisfaction and Commitment: A Theoretical Model”, IRMM, c. 3, sy 3, ss. 93–101, Eyl. 2013, [çevrimiçi]. Erişim adresi: https://izlik.org/JA43UX38YR

ISNAD

Goaill, Majid Mapkhot - Perumal, Selvan - Noor, Nor Azila M. “The Moderating Effect of Strength of Manufacturer’s Brands on the Relationship between Retailer’s Relationship Satisfaction and Commitment: A Theoretical Model”. International Review of Management and Marketing 3/3 (01 Eylül 2013): 93-101. https://izlik.org/JA43UX38YR.

JAMA

1.Goaill MM, Perumal S, Noor NAM. The Moderating Effect of Strength of Manufacturer’s Brands on the Relationship between Retailer’s Relationship Satisfaction and Commitment: A Theoretical Model. IRMM. 2013;3:93–101.

MLA

Goaill, Majid Mapkhot, vd. “The Moderating Effect of Strength of Manufacturer’s Brands on the Relationship between Retailer’s Relationship Satisfaction and Commitment: A Theoretical Model”. International Review of Management and Marketing, c. 3, sy 3, Eylül 2013, ss. 93-101, https://izlik.org/JA43UX38YR.

Vancouver

1.Majid Mapkhot Goaill, Selvan Perumal, Nor Azila M. Noor. The Moderating Effect of Strength of Manufacturer’s Brands on the Relationship between Retailer’s Relationship Satisfaction and Commitment: A Theoretical Model. IRMM [Internet]. 01 Eylül 2013;3(3):93-101. Erişim adresi: https://izlik.org/JA43UX38YR