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Year 2014, Volume: 4 Issue: 2, 167 - 174, 01.06.2014

Dong-Fei Xue Shi-Jie Zhao De-Peng Zhang

https://izlik.org/JA85ZR67NK

Abstract

Comparison of CRM Programs Basing on Improving Customer Profitability: Using the AHP Method

Year 2014, Volume: 4 Issue: 2, 167 - 174, 01.06.2014

Dong-Fei Xue Shi-Jie Zhao De-Peng Zhang

https://izlik.org/JA85ZR67NK

Abstract

In this paper, we generalize the cause-related marketing (CRM) methods that used by most current enterprises. And then, we probe into the difference of the effects of different types of CRM programs aiming at improving customer profitability by analytic hierarchy process (AHP). Consequently, we find out the sequencing results and provide some reference to the enterprises while performing CRM programs.

Keywords

analytic hierarchy process customer profitability cause-related marketing

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Details

Other ID JA35RY25GF
Authors

Dong-Fei Xue This is me

Shi-Jie Zhao This is me

De-Peng Zhang This is me

Publication Date June 1, 2014
IZ https://izlik.org/JA85ZR67NK
Published in Issue Year 2014 Volume: 4 Issue: 2

Cite

APA Xue, D.-F., Zhao, S.-J., & Zhang, D.-P. (2014). Comparison of CRM Programs Basing on Improving Customer Profitability: Using the AHP Method. International Review of Management and Marketing, 4(2), 167-174. https://izlik.org/JA85ZR67NK
AMA 1.Xue DF, Zhao SJ, Zhang DP. Comparison of CRM Programs Basing on Improving Customer Profitability: Using the AHP Method. IRMM. 2014;4(2):167-174. https://izlik.org/JA85ZR67NK
Chicago Xue, Dong-Fei, Shi-Jie Zhao, and De-Peng Zhang. 2014. “Comparison of CRM Programs Basing on Improving Customer Profitability: Using the AHP Method”. International Review of Management and Marketing 4 (2): 167-74. https://izlik.org/JA85ZR67NK.
EndNote Xue D-F, Zhao S-J, Zhang D-P (June 1, 2014) Comparison of CRM Programs Basing on Improving Customer Profitability: Using the AHP Method. International Review of Management and Marketing 4 2 167–174.
IEEE [1]D.-F. Xue, S.-J. Zhao, and D.-P. Zhang, “Comparison of CRM Programs Basing on Improving Customer Profitability: Using the AHP Method”, IRMM, vol. 4, no. 2, pp. 167–174, June 2014, [Online]. Available: https://izlik.org/JA85ZR67NK
ISNAD Xue, Dong-Fei - Zhao, Shi-Jie - Zhang, De-Peng. “Comparison of CRM Programs Basing on Improving Customer Profitability: Using the AHP Method”. International Review of Management and Marketing 4/2 (June 1, 2014): 167-174. https://izlik.org/JA85ZR67NK.
JAMA 1.Xue D-F, Zhao S-J, Zhang D-P. Comparison of CRM Programs Basing on Improving Customer Profitability: Using the AHP Method. IRMM. 2014;4:167–174.
MLA Xue, Dong-Fei, et al. “Comparison of CRM Programs Basing on Improving Customer Profitability: Using the AHP Method”. International Review of Management and Marketing, vol. 4, no. 2, June 2014, pp. 167-74, https://izlik.org/JA85ZR67NK.
Vancouver 1.Dong-Fei Xue, Shi-Jie Zhao, De-Peng Zhang. Comparison of CRM Programs Basing on Improving Customer Profitability: Using the AHP Method. IRMM [Internet]. 2014 Jun. 1;4(2):167-74. Available from: https://izlik.org/JA85ZR67NK