EN
Comparison of CRM Programs Basing on Improving Customer Profitability: Using the AHP Method
Abstract
In this paper, we generalize the cause-related marketing (CRM) methods that used by most current enterprises. And then, we probe into the difference of the effects of different types of CRM programs aiming at improving customer profitability by analytic hierarchy process (AHP). Consequently, we find out the sequencing results and provide some reference to the enterprises while performing CRM programs.
Keywords
Details
Primary Language
English
Subjects
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Journal Section
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Publication Date
June 1, 2014
Submission Date
June 1, 2014
Acceptance Date
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Published in Issue
Year 2014 Volume: 4 Number: 2
APA
Xue, D.-F., Zhao, S.-J., & Zhang, D.-P. (2014). Comparison of CRM Programs Basing on Improving Customer Profitability: Using the AHP Method. International Review of Management and Marketing, 4(2), 167-174. https://izlik.org/JA85ZR67NK
AMA
1.Xue DF, Zhao SJ, Zhang DP. Comparison of CRM Programs Basing on Improving Customer Profitability: Using the AHP Method. IRMM. 2014;4(2):167-174. https://izlik.org/JA85ZR67NK
Chicago
Xue, Dong-Fei, Shi-Jie Zhao, and De-Peng Zhang. 2014. “Comparison of CRM Programs Basing on Improving Customer Profitability: Using the AHP Method”. International Review of Management and Marketing 4 (2): 167-74. https://izlik.org/JA85ZR67NK.
EndNote
Xue D-F, Zhao S-J, Zhang D-P (June 1, 2014) Comparison of CRM Programs Basing on Improving Customer Profitability: Using the AHP Method. International Review of Management and Marketing 4 2 167–174.
IEEE
[1]D.-F. Xue, S.-J. Zhao, and D.-P. Zhang, “Comparison of CRM Programs Basing on Improving Customer Profitability: Using the AHP Method”, IRMM, vol. 4, no. 2, pp. 167–174, June 2014, [Online]. Available: https://izlik.org/JA85ZR67NK
ISNAD
Xue, Dong-Fei - Zhao, Shi-Jie - Zhang, De-Peng. “Comparison of CRM Programs Basing on Improving Customer Profitability: Using the AHP Method”. International Review of Management and Marketing 4/2 (June 1, 2014): 167-174. https://izlik.org/JA85ZR67NK.
JAMA
1.Xue D-F, Zhao S-J, Zhang D-P. Comparison of CRM Programs Basing on Improving Customer Profitability: Using the AHP Method. IRMM. 2014;4:167–174.
MLA
Xue, Dong-Fei, et al. “Comparison of CRM Programs Basing on Improving Customer Profitability: Using the AHP Method”. International Review of Management and Marketing, vol. 4, no. 2, June 2014, pp. 167-74, https://izlik.org/JA85ZR67NK.
Vancouver
1.Dong-Fei Xue, Shi-Jie Zhao, De-Peng Zhang. Comparison of CRM Programs Basing on Improving Customer Profitability: Using the AHP Method. IRMM [Internet]. 2014 Jun. 1;4(2):167-74. Available from: https://izlik.org/JA85ZR67NK