EN
Comparison of CRM Programs Basing on Improving Customer Profitability: Using the AHP Method
Öz
In this paper, we generalize the cause-related marketing (CRM) methods that used by most current enterprises. And then, we probe into the difference of the effects of different types of CRM programs aiming at improving customer profitability by analytic hierarchy process (AHP). Consequently, we find out the sequencing results and provide some reference to the enterprises while performing CRM programs.
Anahtar Kelimeler
Ayrıntılar
Birincil Dil
İngilizce
Konular
-
Bölüm
-
Yayımlanma Tarihi
1 Haziran 2014
Gönderilme Tarihi
1 Haziran 2014
Kabul Tarihi
-
Yayımlandığı Sayı
Yıl 2014 Cilt: 4 Sayı: 2
APA
Xue, D.-F., Zhao, S.-J., & Zhang, D.-P. (2014). Comparison of CRM Programs Basing on Improving Customer Profitability: Using the AHP Method. International Review of Management and Marketing, 4(2), 167-174. https://izlik.org/JA85ZR67NK
AMA
1.Xue DF, Zhao SJ, Zhang DP. Comparison of CRM Programs Basing on Improving Customer Profitability: Using the AHP Method. IRMM. 2014;4(2):167-174. https://izlik.org/JA85ZR67NK
Chicago
Xue, Dong-Fei, Shi-Jie Zhao, ve De-Peng Zhang. 2014. “Comparison of CRM Programs Basing on Improving Customer Profitability: Using the AHP Method”. International Review of Management and Marketing 4 (2): 167-74. https://izlik.org/JA85ZR67NK.
EndNote
Xue D-F, Zhao S-J, Zhang D-P (01 Haziran 2014) Comparison of CRM Programs Basing on Improving Customer Profitability: Using the AHP Method. International Review of Management and Marketing 4 2 167–174.
IEEE
[1]D.-F. Xue, S.-J. Zhao, ve D.-P. Zhang, “Comparison of CRM Programs Basing on Improving Customer Profitability: Using the AHP Method”, IRMM, c. 4, sy 2, ss. 167–174, Haz. 2014, [çevrimiçi]. Erişim adresi: https://izlik.org/JA85ZR67NK
ISNAD
Xue, Dong-Fei - Zhao, Shi-Jie - Zhang, De-Peng. “Comparison of CRM Programs Basing on Improving Customer Profitability: Using the AHP Method”. International Review of Management and Marketing 4/2 (01 Haziran 2014): 167-174. https://izlik.org/JA85ZR67NK.
JAMA
1.Xue D-F, Zhao S-J, Zhang D-P. Comparison of CRM Programs Basing on Improving Customer Profitability: Using the AHP Method. IRMM. 2014;4:167–174.
MLA
Xue, Dong-Fei, vd. “Comparison of CRM Programs Basing on Improving Customer Profitability: Using the AHP Method”. International Review of Management and Marketing, c. 4, sy 2, Haziran 2014, ss. 167-74, https://izlik.org/JA85ZR67NK.
Vancouver
1.Dong-Fei Xue, Shi-Jie Zhao, De-Peng Zhang. Comparison of CRM Programs Basing on Improving Customer Profitability: Using the AHP Method. IRMM [Internet]. 01 Haziran 2014;4(2):167-74. Erişim adresi: https://izlik.org/JA85ZR67NK