BibTex RIS Cite

Hotel Business Advertising Specificity and Its Psychological Examination Procedure

Year 2016, Volume: 6 Issue: 1, 73 - 78, 01.03.2016

Tatyana Borisovna Kurbatskaya Svetlana Georgievna Dobrotvorskaya Pavel Nikolayevich Ustin

https://izlik.org/JA33PA62NU

Abstract

The article substantiates the need of the preliminary psychological examination of advertising. An overview and analysis of contemporary conceptual lines of the hotel advertising are given in the article. Features of advertising messages are shown on the example of some hotels. The effects arising from the improper construction of the advertising composition are given. Conclusions, revealing features of advertising strategies in the hotel business, in contrast to advertising in the commodity market are made.

Keywords

hotel business advertising hotel advertising advertising features advertising composition

Year 2016, Volume: 6 Issue: 1, 73 - 78, 01.03.2016

Tatyana Borisovna Kurbatskaya Svetlana Georgievna Dobrotvorskaya Pavel Nikolayevich Ustin

https://izlik.org/JA33PA62NU

Abstract

There are 0 citations in total.

Details

Other ID JA82RP58AJ
Authors

Tatyana Borisovna Kurbatskaya This is me

Svetlana Georgievna Dobrotvorskaya This is me

Pavel Nikolayevich Ustin This is me

Publication Date March 1, 2016
IZ https://izlik.org/JA33PA62NU
Published in Issue Year 2016 Volume: 6 Issue: 1

Cite

APA Kurbatskaya, T. B., Dobrotvorskaya, S. G., & Ustin, P. N. (2016). Hotel Business Advertising Specificity and Its Psychological Examination Procedure. International Review of Management and Marketing, 6(1), 73-78. https://izlik.org/JA33PA62NU
AMA 1.Kurbatskaya TB, Dobrotvorskaya SG, Ustin PN. Hotel Business Advertising Specificity and Its Psychological Examination Procedure. IRMM. 2016;6(1):73-78. https://izlik.org/JA33PA62NU
Chicago Kurbatskaya, Tatyana Borisovna, Svetlana Georgievna Dobrotvorskaya, and Pavel Nikolayevich Ustin. 2016. “Hotel Business Advertising Specificity and Its Psychological Examination Procedure”. International Review of Management and Marketing 6 (1): 73-78. https://izlik.org/JA33PA62NU.
EndNote Kurbatskaya TB, Dobrotvorskaya SG, Ustin PN (March 1, 2016) Hotel Business Advertising Specificity and Its Psychological Examination Procedure. International Review of Management and Marketing 6 1 73–78.
IEEE [1]T. B. Kurbatskaya, S. G. Dobrotvorskaya, and P. N. Ustin, “Hotel Business Advertising Specificity and Its Psychological Examination Procedure”, IRMM, vol. 6, no. 1, pp. 73–78, Mar. 2016, [Online]. Available: https://izlik.org/JA33PA62NU
ISNAD Kurbatskaya, Tatyana Borisovna - Dobrotvorskaya, Svetlana Georgievna - Ustin, Pavel Nikolayevich. “Hotel Business Advertising Specificity and Its Psychological Examination Procedure”. International Review of Management and Marketing 6/1 (March 1, 2016): 73-78. https://izlik.org/JA33PA62NU.
JAMA 1.Kurbatskaya TB, Dobrotvorskaya SG, Ustin PN. Hotel Business Advertising Specificity and Its Psychological Examination Procedure. IRMM. 2016;6:73–78.
MLA Kurbatskaya, Tatyana Borisovna, et al. “Hotel Business Advertising Specificity and Its Psychological Examination Procedure”. International Review of Management and Marketing, vol. 6, no. 1, Mar. 2016, pp. 73-78, https://izlik.org/JA33PA62NU.
Vancouver 1.Tatyana Borisovna Kurbatskaya, Svetlana Georgievna Dobrotvorskaya, Pavel Nikolayevich Ustin. Hotel Business Advertising Specificity and Its Psychological Examination Procedure. IRMM [Internet]. 2016 Mar. 1;6(1):73-8. Available from: https://izlik.org/JA33PA62NU