Hotel Business Advertising Specificity and Its Psychological Examination Procedure

Tatyana Borisovna Kurbatskaya; Svetlana Georgievna Dobrotvorskaya; Pavel Nikolayevich Ustin

EN

Hotel Business Advertising Specificity and Its Psychological Examination Procedure

Abstract

The article substantiates the need of the preliminary psychological examination of advertising. An overview and analysis of contemporary conceptual lines of the hotel advertising are given in the article. Features of advertising messages are shown on the example of some hotels. The effects arising from the improper construction of the advertising composition are given. Conclusions, revealing features of advertising strategies in the hotel business, in contrast to advertising in the commodity market are made.

Keywords

hotel business, advertising, hotel advertising, advertising features, advertising composition

Details

Primary Language

English

Subjects

-

Journal Section

-

Authors

Tatyana Borisovna Kurbatskaya This is me

Svetlana Georgievna Dobrotvorskaya This is me

Pavel Nikolayevich Ustin This is me

Publication Date

March 1, 2016

Submission Date

March 1, 2016

Acceptance Date

-

Published in Issue

Year 2016 Volume: 6 Number: 1

IZ

https://izlik.org/JA33PA62NU

Cite

RIS / Bibtex

APA

Kurbatskaya, T. B., Dobrotvorskaya, S. G., & Ustin, P. N. (2016). Hotel Business Advertising Specificity and Its Psychological Examination Procedure. International Review of Management and Marketing, 6(1), 73-78. https://izlik.org/JA33PA62NU

AMA

1.Kurbatskaya TB, Dobrotvorskaya SG, Ustin PN. Hotel Business Advertising Specificity and Its Psychological Examination Procedure. IRMM. 2016;6(1):73-78. https://izlik.org/JA33PA62NU

Chicago

Kurbatskaya, Tatyana Borisovna, Svetlana Georgievna Dobrotvorskaya, and Pavel Nikolayevich Ustin. 2016. “Hotel Business Advertising Specificity and Its Psychological Examination Procedure”. International Review of Management and Marketing 6 (1): 73-78. https://izlik.org/JA33PA62NU.

EndNote

Kurbatskaya TB, Dobrotvorskaya SG, Ustin PN (March 1, 2016) Hotel Business Advertising Specificity and Its Psychological Examination Procedure. International Review of Management and Marketing 6 1 73–78.

IEEE

[1]T. B. Kurbatskaya, S. G. Dobrotvorskaya, and P. N. Ustin, “Hotel Business Advertising Specificity and Its Psychological Examination Procedure”, IRMM, vol. 6, no. 1, pp. 73–78, Mar. 2016, [Online]. Available: https://izlik.org/JA33PA62NU

ISNAD

Kurbatskaya, Tatyana Borisovna - Dobrotvorskaya, Svetlana Georgievna - Ustin, Pavel Nikolayevich. “Hotel Business Advertising Specificity and Its Psychological Examination Procedure”. International Review of Management and Marketing 6/1 (March 1, 2016): 73-78. https://izlik.org/JA33PA62NU.

JAMA

1.Kurbatskaya TB, Dobrotvorskaya SG, Ustin PN. Hotel Business Advertising Specificity and Its Psychological Examination Procedure. IRMM. 2016;6:73–78.

MLA

Kurbatskaya, Tatyana Borisovna, et al. “Hotel Business Advertising Specificity and Its Psychological Examination Procedure”. International Review of Management and Marketing, vol. 6, no. 1, Mar. 2016, pp. 73-78, https://izlik.org/JA33PA62NU.

Vancouver

1.Tatyana Borisovna Kurbatskaya, Svetlana Georgievna Dobrotvorskaya, Pavel Nikolayevich Ustin. Hotel Business Advertising Specificity and Its Psychological Examination Procedure. IRMM [Internet]. 2016 Mar. 1;6(1):73-8. Available from: https://izlik.org/JA33PA62NU