Hotel Business Advertising Specificity and Its Psychological Examination Procedure

Cilt: 6 Sayı: 1 1 Mart 2016
  • Tatyana Borisovna Kurbatskaya
  • Svetlana Georgievna Dobrotvorskaya
  • Pavel Nikolayevich Ustin
International Review of Management and Marketing Kapak
International Review of Management and Marketing
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Hotel Business Advertising Specificity and Its Psychological Examination Procedure

Abstract

The article substantiates the need of the preliminary psychological examination of advertising. An overview and analysis of contemporary conceptual lines of the hotel advertising are given in the article. Features of advertising messages are shown on the example of some hotels. The effects arising from the improper construction of the advertising composition are given. Conclusions, revealing features of advertising strategies in the hotel business, in contrast to advertising in the commodity market are made.

Keywords

Ayrıntılar

Birincil Dil

İngilizce

Konular

-

Bölüm

-

Yazarlar

Tatyana Borisovna Kurbatskaya Bu kişi benim

Svetlana Georgievna Dobrotvorskaya Bu kişi benim

Pavel Nikolayevich Ustin Bu kişi benim

Yayımlanma Tarihi

1 Mart 2016

Gönderilme Tarihi

1 Mart 2016

Kabul Tarihi

-

Yayımlandığı Sayı

Yıl 2016 Cilt: 6 Sayı: 1

IZ

https://izlik.org/JA33PA62NU

Kaynak Göster

RIS / Bibtex
APA
Kurbatskaya, T. B., Dobrotvorskaya, S. G., & Ustin, P. N. (2016). Hotel Business Advertising Specificity and Its Psychological Examination Procedure. International Review of Management and Marketing, 6(1), 73-78. https://izlik.org/JA33PA62NU
AMA
1.Kurbatskaya TB, Dobrotvorskaya SG, Ustin PN. Hotel Business Advertising Specificity and Its Psychological Examination Procedure. IRMM. 2016;6(1):73-78. https://izlik.org/JA33PA62NU
Chicago
Kurbatskaya, Tatyana Borisovna, Svetlana Georgievna Dobrotvorskaya, ve Pavel Nikolayevich Ustin. 2016. “Hotel Business Advertising Specificity and Its Psychological Examination Procedure”. International Review of Management and Marketing 6 (1): 73-78. https://izlik.org/JA33PA62NU.
EndNote
Kurbatskaya TB, Dobrotvorskaya SG, Ustin PN (01 Mart 2016) Hotel Business Advertising Specificity and Its Psychological Examination Procedure. International Review of Management and Marketing 6 1 73–78.
IEEE
[1]T. B. Kurbatskaya, S. G. Dobrotvorskaya, ve P. N. Ustin, “Hotel Business Advertising Specificity and Its Psychological Examination Procedure”, IRMM, c. 6, sy 1, ss. 73–78, Mar. 2016, [çevrimiçi]. Erişim adresi: https://izlik.org/JA33PA62NU
ISNAD
Kurbatskaya, Tatyana Borisovna - Dobrotvorskaya, Svetlana Georgievna - Ustin, Pavel Nikolayevich. “Hotel Business Advertising Specificity and Its Psychological Examination Procedure”. International Review of Management and Marketing 6/1 (01 Mart 2016): 73-78. https://izlik.org/JA33PA62NU.
JAMA
1.Kurbatskaya TB, Dobrotvorskaya SG, Ustin PN. Hotel Business Advertising Specificity and Its Psychological Examination Procedure. IRMM. 2016;6:73–78.
MLA
Kurbatskaya, Tatyana Borisovna, vd. “Hotel Business Advertising Specificity and Its Psychological Examination Procedure”. International Review of Management and Marketing, c. 6, sy 1, Mart 2016, ss. 73-78, https://izlik.org/JA33PA62NU.
Vancouver
1.Tatyana Borisovna Kurbatskaya, Svetlana Georgievna Dobrotvorskaya, Pavel Nikolayevich Ustin. Hotel Business Advertising Specificity and Its Psychological Examination Procedure. IRMM [Internet]. 01 Mart 2016;6(1):73-8. Erişim adresi: https://izlik.org/JA33PA62NU