EN
Influence of Income and Occupation on Consumers’ Susceptibility to Reference Group demands on Brand Choice Decisions
Abstract
The present study is an effort to explore the influence of income and occupation on consumers’ susceptibility to reference group demands on brand choice decisions and to verify the relevance of reference groups in the Indian context. Using an adapted version of questions developed by Bearden et al. (1989) data was collected from a heterogeneous sample which was subjected to ANOVA. The findings of the study are sure to benefit both the researchers as well as the marketing professionals.
Keywords
Details
Primary Language
English
Subjects
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Journal Section
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Publication Date
April 1, 2016
Submission Date
April 1, 2016
Acceptance Date
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Published in Issue
Year 2016 Volume: 6 Number: 2
APA
Rehman, A., & Jamil, S. A. (2016). Influence of Income and Occupation on Consumers’ Susceptibility to Reference Group demands on Brand Choice Decisions. International Review of Management and Marketing, 6(2), 376-382. https://izlik.org/JA86HW23EZ
AMA
1.Rehman A, Jamil SA. Influence of Income and Occupation on Consumers’ Susceptibility to Reference Group demands on Brand Choice Decisions. IRMM. 2016;6(2):376-382. https://izlik.org/JA86HW23EZ
Chicago
Rehman, Asad, and Syed Ahsan Jamil. 2016. “Influence of Income and Occupation on Consumers’ Susceptibility to Reference Group Demands on Brand Choice Decisions”. International Review of Management and Marketing 6 (2): 376-82. https://izlik.org/JA86HW23EZ.
EndNote
Rehman A, Jamil SA (April 1, 2016) Influence of Income and Occupation on Consumers’ Susceptibility to Reference Group demands on Brand Choice Decisions. International Review of Management and Marketing 6 2 376–382.
IEEE
[1]A. Rehman and S. A. Jamil, “Influence of Income and Occupation on Consumers’ Susceptibility to Reference Group demands on Brand Choice Decisions”, IRMM, vol. 6, no. 2, pp. 376–382, Apr. 2016, [Online]. Available: https://izlik.org/JA86HW23EZ
ISNAD
Rehman, Asad - Jamil, Syed Ahsan. “Influence of Income and Occupation on Consumers’ Susceptibility to Reference Group Demands on Brand Choice Decisions”. International Review of Management and Marketing 6/2 (April 1, 2016): 376-382. https://izlik.org/JA86HW23EZ.
JAMA
1.Rehman A, Jamil SA. Influence of Income and Occupation on Consumers’ Susceptibility to Reference Group demands on Brand Choice Decisions. IRMM. 2016;6:376–382.
MLA
Rehman, Asad, and Syed Ahsan Jamil. “Influence of Income and Occupation on Consumers’ Susceptibility to Reference Group Demands on Brand Choice Decisions”. International Review of Management and Marketing, vol. 6, no. 2, Apr. 2016, pp. 376-82, https://izlik.org/JA86HW23EZ.
Vancouver
1.Asad Rehman, Syed Ahsan Jamil. Influence of Income and Occupation on Consumers’ Susceptibility to Reference Group demands on Brand Choice Decisions. IRMM [Internet]. 2016 Apr. 1;6(2):376-82. Available from: https://izlik.org/JA86HW23EZ