EN
Influence of Income and Occupation on Consumers’ Susceptibility to Reference Group demands on Brand Choice Decisions
Abstract
The present study is an effort to explore the influence of income and occupation on consumers’ susceptibility to reference group demands on brand choice decisions and to verify the relevance of reference groups in the Indian context. Using an adapted version of questions developed by Bearden et al. (1989) data was collected from a heterogeneous sample which was subjected to ANOVA. The findings of the study are sure to benefit both the researchers as well as the marketing professionals.
Keywords
Ayrıntılar
Birincil Dil
İngilizce
Konular
-
Bölüm
-
Yayımlanma Tarihi
1 Nisan 2016
Gönderilme Tarihi
1 Nisan 2016
Kabul Tarihi
-
Yayımlandığı Sayı
Yıl 2016 Cilt: 6 Sayı: 2
APA
Rehman, A., & Jamil, S. A. (2016). Influence of Income and Occupation on Consumers’ Susceptibility to Reference Group demands on Brand Choice Decisions. International Review of Management and Marketing, 6(2), 376-382. https://izlik.org/JA86HW23EZ
AMA
1.Rehman A, Jamil SA. Influence of Income and Occupation on Consumers’ Susceptibility to Reference Group demands on Brand Choice Decisions. IRMM. 2016;6(2):376-382. https://izlik.org/JA86HW23EZ
Chicago
Rehman, Asad, ve Syed Ahsan Jamil. 2016. “Influence of Income and Occupation on Consumers’ Susceptibility to Reference Group demands on Brand Choice Decisions”. International Review of Management and Marketing 6 (2): 376-82. https://izlik.org/JA86HW23EZ.
EndNote
Rehman A, Jamil SA (01 Nisan 2016) Influence of Income and Occupation on Consumers’ Susceptibility to Reference Group demands on Brand Choice Decisions. International Review of Management and Marketing 6 2 376–382.
IEEE
[1]A. Rehman ve S. A. Jamil, “Influence of Income and Occupation on Consumers’ Susceptibility to Reference Group demands on Brand Choice Decisions”, IRMM, c. 6, sy 2, ss. 376–382, Nis. 2016, [çevrimiçi]. Erişim adresi: https://izlik.org/JA86HW23EZ
ISNAD
Rehman, Asad - Jamil, Syed Ahsan. “Influence of Income and Occupation on Consumers’ Susceptibility to Reference Group demands on Brand Choice Decisions”. International Review of Management and Marketing 6/2 (01 Nisan 2016): 376-382. https://izlik.org/JA86HW23EZ.
JAMA
1.Rehman A, Jamil SA. Influence of Income and Occupation on Consumers’ Susceptibility to Reference Group demands on Brand Choice Decisions. IRMM. 2016;6:376–382.
MLA
Rehman, Asad, ve Syed Ahsan Jamil. “Influence of Income and Occupation on Consumers’ Susceptibility to Reference Group demands on Brand Choice Decisions”. International Review of Management and Marketing, c. 6, sy 2, Nisan 2016, ss. 376-82, https://izlik.org/JA86HW23EZ.
Vancouver
1.Asad Rehman, Syed Ahsan Jamil. Influence of Income and Occupation on Consumers’ Susceptibility to Reference Group demands on Brand Choice Decisions. IRMM [Internet]. 01 Nisan 2016;6(2):376-82. Erişim adresi: https://izlik.org/JA86HW23EZ