EN
E-lifestyle, Customer Satisfaction and Loyalty among Mobile Subscribers in Thailand
Abstract
This paper aims at assessing the relationship between e-lifestyle, customer satisfaction, and loyalty among mobile service subscribers in Thailand. The results reveal that e-lifestyle has a substantial effect on customer satisfaction. Subsequently, customer satisfaction affects strongly on consumer loyalty towards telecommunication service providers. Moreover, customer satisfaction mediates the relationship between e-lifestyle and consumer loyalty. The study concludes that e-lifestyle has to be integrated into marketing strategies and customer relationship management in order to sustain consumer loyalty. From a practical point of view, the findings of this study could be used to inform businesses, particularly those in the telecommunication services industry in developing countries on the ways of enhancing customer satisfaction and loyalty.
Keywords
Details
Primary Language
English
Subjects
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Journal Section
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Publication Date
March 1, 2017
Submission Date
March 1, 2017
Acceptance Date
-
Published in Issue
Year 2017 Volume: 7 Number: 1
APA
Hassan, S. H., Thurasamy, T. R., & Loi, W. Y. (2017). E-lifestyle, Customer Satisfaction and Loyalty among Mobile Subscribers in Thailand. International Review of Management and Marketing, 7(1), 354-362. https://izlik.org/JA26FE82WS
AMA
1.Hassan SH, Thurasamy TR, Loi WY. E-lifestyle, Customer Satisfaction and Loyalty among Mobile Subscribers in Thailand. IRMM. 2017;7(1):354-362. https://izlik.org/JA26FE82WS
Chicago
Hassan, Siti Hasnah, T. Ramayah Thurasamy, and Wai Yee Loi. 2017. “E-Lifestyle, Customer Satisfaction and Loyalty Among Mobile Subscribers in Thailand”. International Review of Management and Marketing 7 (1): 354-62. https://izlik.org/JA26FE82WS.
EndNote
Hassan SH, Thurasamy TR, Loi WY (March 1, 2017) E-lifestyle, Customer Satisfaction and Loyalty among Mobile Subscribers in Thailand. International Review of Management and Marketing 7 1 354–362.
IEEE
[1]S. H. Hassan, T. R. Thurasamy, and W. Y. Loi, “E-lifestyle, Customer Satisfaction and Loyalty among Mobile Subscribers in Thailand”, IRMM, vol. 7, no. 1, pp. 354–362, Mar. 2017, [Online]. Available: https://izlik.org/JA26FE82WS
ISNAD
Hassan, Siti Hasnah - Thurasamy, T. Ramayah - Loi, Wai Yee. “E-Lifestyle, Customer Satisfaction and Loyalty Among Mobile Subscribers in Thailand”. International Review of Management and Marketing 7/1 (March 1, 2017): 354-362. https://izlik.org/JA26FE82WS.
JAMA
1.Hassan SH, Thurasamy TR, Loi WY. E-lifestyle, Customer Satisfaction and Loyalty among Mobile Subscribers in Thailand. IRMM. 2017;7:354–362.
MLA
Hassan, Siti Hasnah, et al. “E-Lifestyle, Customer Satisfaction and Loyalty Among Mobile Subscribers in Thailand”. International Review of Management and Marketing, vol. 7, no. 1, Mar. 2017, pp. 354-62, https://izlik.org/JA26FE82WS.
Vancouver
1.Siti Hasnah Hassan, T. Ramayah Thurasamy, Wai Yee Loi. E-lifestyle, Customer Satisfaction and Loyalty among Mobile Subscribers in Thailand. IRMM [Internet]. 2017 Mar. 1;7(1):354-62. Available from: https://izlik.org/JA26FE82WS