Brand-Management of Siberian Cities (Krasnoyarsk as a Case Study)

Volume: 6 Number: 5 June 1, 2016
  • Ekaterina A. Sertakova
  • Natalia P. Koptseva
  • Maria A. Kolesnik
  • Natalia M. Libakova
  • Vladimir S. Luzan
  • Natalia A. Sergeeva
International Review of Management and Marketing Cover
International Review of Management and Marketing
PDF Download
EN

Brand-Management of Siberian Cities (Krasnoyarsk as a Case Study)

Abstract

The article is dedicated to the study of brand management of Siberian cities, architectural landscape of Krasnoyarsk city, which, if the strategy of “symbolical” management is correctly chosen, can become the factor of economic development of this territory. The study of architectural heritage is important in city territory development issues investigation. Being historical city, Krasnoyarsk has the possibilities of prospective development in its future. The city can be attractive for the city residents as well as for the tourists and investment capital. However, the current situation is not favorable for that. The globalization processes amplification eliminate distinctions by making most of the Russian cities identical. Today Krasnoyarsk really needs to find its image and to represent the features of its cultural distinctiveness as the competitive advantages. That is, Krasnoyarsk needs to become a brand.

Keywords

Details

Primary Language

English

Subjects

-

Journal Section

-

Authors

Ekaterina A. Sertakova This is me

Natalia P. Koptseva This is me

Maria A. Kolesnik This is me

Natalia M. Libakova This is me

Vladimir S. Luzan This is me

Natalia A. Sergeeva This is me

Publication Date

June 1, 2016

Submission Date

June 1, 2016

Acceptance Date

-

Published in Issue

Year 2016 Volume: 6 Number: 5

IZ

https://izlik.org/JA79KM86YU

Cite

RIS / Bibtex
APA
Sertakova, E. A., Koptseva, N. P., Kolesnik, M. A., Libakova, N. M., Luzan, V. S., & Sergeeva, N. A. (2016). Brand-Management of Siberian Cities (Krasnoyarsk as a Case Study). International Review of Management and Marketing, 6(5), 185-191. https://izlik.org/JA79KM86YU
AMA
1.Sertakova EA, Koptseva NP, Kolesnik MA, Libakova NM, Luzan VS, Sergeeva NA. Brand-Management of Siberian Cities (Krasnoyarsk as a Case Study). IRMM. 2016;6(5):185-191. https://izlik.org/JA79KM86YU
Chicago
Sertakova, Ekaterina A., Natalia P. Koptseva, Maria A. Kolesnik, Natalia M. Libakova, Vladimir S. Luzan, and Natalia A. Sergeeva. 2016. “Brand-Management of Siberian Cities (Krasnoyarsk As a Case Study)”. International Review of Management and Marketing 6 (5): 185-91. https://izlik.org/JA79KM86YU.
EndNote
Sertakova EA, Koptseva NP, Kolesnik MA, Libakova NM, Luzan VS, Sergeeva NA (June 1, 2016) Brand-Management of Siberian Cities (Krasnoyarsk as a Case Study). International Review of Management and Marketing 6 5 185–191.
IEEE
[1]E. A. Sertakova, N. P. Koptseva, M. A. Kolesnik, N. M. Libakova, V. S. Luzan, and N. A. Sergeeva, “Brand-Management of Siberian Cities (Krasnoyarsk as a Case Study)”, IRMM, vol. 6, no. 5, pp. 185–191, June 2016, [Online]. Available: https://izlik.org/JA79KM86YU
ISNAD
Sertakova, Ekaterina A. - Koptseva, Natalia P. - Kolesnik, Maria A. - Libakova, Natalia M. - Luzan, Vladimir S. - Sergeeva, Natalia A. “Brand-Management of Siberian Cities (Krasnoyarsk As a Case Study)”. International Review of Management and Marketing 6/5 (June 1, 2016): 185-191. https://izlik.org/JA79KM86YU.
JAMA
1.Sertakova EA, Koptseva NP, Kolesnik MA, Libakova NM, Luzan VS, Sergeeva NA. Brand-Management of Siberian Cities (Krasnoyarsk as a Case Study). IRMM. 2016;6:185–191.
MLA
Sertakova, Ekaterina A., et al. “Brand-Management of Siberian Cities (Krasnoyarsk As a Case Study)”. International Review of Management and Marketing, vol. 6, no. 5, June 2016, pp. 185-91, https://izlik.org/JA79KM86YU.
Vancouver
1.Ekaterina A. Sertakova, Natalia P. Koptseva, Maria A. Kolesnik, Natalia M. Libakova, Vladimir S. Luzan, Natalia A. Sergeeva. Brand-Management of Siberian Cities (Krasnoyarsk as a Case Study). IRMM [Internet]. 2016 Jun. 1;6(5):185-91. Available from: https://izlik.org/JA79KM86YU