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Brand-Management of Siberian Cities (Krasnoyarsk as a Case Study)

Year 2016, Volume: 6 Issue: 5, 185 - 191, 01.06.2016

Ekaterina A. Sertakova Natalia P. Koptseva Maria A. Kolesnik Natalia M. Libakova Vladimir S. Luzan Natalia A. Sergeeva

https://izlik.org/JA79KM86YU

Abstract

The article is dedicated to the study of brand management of Siberian cities, architectural landscape of Krasnoyarsk city, which, if the strategy of “symbolical” management is correctly chosen, can become the factor of economic development of this territory. The study of architectural heritage is important in city territory development issues investigation. Being historical city, Krasnoyarsk has the possibilities of prospective development in its future. The city can be attractive for the city residents as well as for the tourists and investment capital. However, the current situation is not favorable for that. The globalization processes amplification eliminate distinctions by making most of the Russian cities identical. Today Krasnoyarsk really needs to find its image and to represent the features of its cultural distinctiveness as the competitive advantages. That is, Krasnoyarsk needs to become a brand.

Keywords

brand-management symbolic management Siberian cities Krasnoyarsk

Year 2016, Volume: 6 Issue: 5, 185 - 191, 01.06.2016

Ekaterina A. Sertakova Natalia P. Koptseva Maria A. Kolesnik Natalia M. Libakova Vladimir S. Luzan Natalia A. Sergeeva

https://izlik.org/JA79KM86YU

Abstract

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Details

Other ID JA27HU75UY
Authors

Ekaterina A. Sertakova This is me

Natalia P. Koptseva This is me

Maria A. Kolesnik This is me

Natalia M. Libakova This is me

Vladimir S. Luzan This is me

Natalia A. Sergeeva This is me

Publication Date June 1, 2016
IZ https://izlik.org/JA79KM86YU
Published in Issue Year 2016 Volume: 6 Issue: 5

Cite

APA Sertakova, E. A., Koptseva, N. P., Kolesnik, M. A., Libakova, N. M., Luzan, V. S., & Sergeeva, N. A. (2016). Brand-Management of Siberian Cities (Krasnoyarsk as a Case Study). International Review of Management and Marketing, 6(5), 185-191. https://izlik.org/JA79KM86YU
AMA 1.Sertakova EA, Koptseva NP, Kolesnik MA, Libakova NM, Luzan VS, Sergeeva NA. Brand-Management of Siberian Cities (Krasnoyarsk as a Case Study). IRMM. 2016;6(5):185-191. https://izlik.org/JA79KM86YU
Chicago Sertakova, Ekaterina A., Natalia P. Koptseva, Maria A. Kolesnik, Natalia M. Libakova, Vladimir S. Luzan, and Natalia A. Sergeeva. 2016. “Brand-Management of Siberian Cities (Krasnoyarsk As a Case Study)”. International Review of Management and Marketing 6 (5): 185-91. https://izlik.org/JA79KM86YU.
EndNote Sertakova EA, Koptseva NP, Kolesnik MA, Libakova NM, Luzan VS, Sergeeva NA (June 1, 2016) Brand-Management of Siberian Cities (Krasnoyarsk as a Case Study). International Review of Management and Marketing 6 5 185–191.
IEEE [1]E. A. Sertakova, N. P. Koptseva, M. A. Kolesnik, N. M. Libakova, V. S. Luzan, and N. A. Sergeeva, “Brand-Management of Siberian Cities (Krasnoyarsk as a Case Study)”, IRMM, vol. 6, no. 5, pp. 185–191, June 2016, [Online]. Available: https://izlik.org/JA79KM86YU
ISNAD Sertakova, Ekaterina A. - Koptseva, Natalia P. - Kolesnik, Maria A. - Libakova, Natalia M. - Luzan, Vladimir S. - Sergeeva, Natalia A. “Brand-Management of Siberian Cities (Krasnoyarsk As a Case Study)”. International Review of Management and Marketing 6/5 (June 1, 2016): 185-191. https://izlik.org/JA79KM86YU.
JAMA 1.Sertakova EA, Koptseva NP, Kolesnik MA, Libakova NM, Luzan VS, Sergeeva NA. Brand-Management of Siberian Cities (Krasnoyarsk as a Case Study). IRMM. 2016;6:185–191.
MLA Sertakova, Ekaterina A., et al. “Brand-Management of Siberian Cities (Krasnoyarsk As a Case Study)”. International Review of Management and Marketing, vol. 6, no. 5, June 2016, pp. 185-91, https://izlik.org/JA79KM86YU.
Vancouver 1.Sertakova EA, Koptseva NP, Kolesnik MA, Libakova NM, Luzan VS, Sergeeva NA. Brand-Management of Siberian Cities (Krasnoyarsk as a Case Study). IRMM [Internet]. 2016 June 1;6(5):185-91. Available from: https://izlik.org/JA79KM86YU