Brand-Management of Siberian Cities (Krasnoyarsk as a Case Study)

Cilt: 6 Sayı: 5 1 Haziran 2016
  • Ekaterina A. Sertakova
  • Natalia P. Koptseva
  • Maria A. Kolesnik
  • Natalia M. Libakova
  • Vladimir S. Luzan
  • Natalia A. Sergeeva
International Review of Management and Marketing Kapak
International Review of Management and Marketing
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Brand-Management of Siberian Cities (Krasnoyarsk as a Case Study)

Abstract

The article is dedicated to the study of brand management of Siberian cities, architectural landscape of Krasnoyarsk city, which, if the strategy of “symbolical” management is correctly chosen, can become the factor of economic development of this territory. The study of architectural heritage is important in city territory development issues investigation. Being historical city, Krasnoyarsk has the possibilities of prospective development in its future. The city can be attractive for the city residents as well as for the tourists and investment capital. However, the current situation is not favorable for that. The globalization processes amplification eliminate distinctions by making most of the Russian cities identical. Today Krasnoyarsk really needs to find its image and to represent the features of its cultural distinctiveness as the competitive advantages. That is, Krasnoyarsk needs to become a brand.

Keywords

Ayrıntılar

Birincil Dil

İngilizce

Konular

-

Bölüm

-

Yazarlar

Ekaterina A. Sertakova Bu kişi benim

Natalia P. Koptseva Bu kişi benim

Maria A. Kolesnik Bu kişi benim

Natalia M. Libakova Bu kişi benim

Vladimir S. Luzan Bu kişi benim

Natalia A. Sergeeva Bu kişi benim

Yayımlanma Tarihi

1 Haziran 2016

Gönderilme Tarihi

1 Haziran 2016

Kabul Tarihi

-

Yayımlandığı Sayı

Yıl 2016 Cilt: 6 Sayı: 5

IZ

https://izlik.org/JA79KM86YU

Kaynak Göster

RIS / Bibtex
APA
Sertakova, E. A., Koptseva, N. P., Kolesnik, M. A., Libakova, N. M., Luzan, V. S., & Sergeeva, N. A. (2016). Brand-Management of Siberian Cities (Krasnoyarsk as a Case Study). International Review of Management and Marketing, 6(5), 185-191. https://izlik.org/JA79KM86YU
AMA
1.Sertakova EA, Koptseva NP, Kolesnik MA, Libakova NM, Luzan VS, Sergeeva NA. Brand-Management of Siberian Cities (Krasnoyarsk as a Case Study). IRMM. 2016;6(5):185-191. https://izlik.org/JA79KM86YU
Chicago
Sertakova, Ekaterina A., Natalia P. Koptseva, Maria A. Kolesnik, Natalia M. Libakova, Vladimir S. Luzan, ve Natalia A. Sergeeva. 2016. “Brand-Management of Siberian Cities (Krasnoyarsk as a Case Study)”. International Review of Management and Marketing 6 (5): 185-91. https://izlik.org/JA79KM86YU.
EndNote
Sertakova EA, Koptseva NP, Kolesnik MA, Libakova NM, Luzan VS, Sergeeva NA (01 Haziran 2016) Brand-Management of Siberian Cities (Krasnoyarsk as a Case Study). International Review of Management and Marketing 6 5 185–191.
IEEE
[1]E. A. Sertakova, N. P. Koptseva, M. A. Kolesnik, N. M. Libakova, V. S. Luzan, ve N. A. Sergeeva, “Brand-Management of Siberian Cities (Krasnoyarsk as a Case Study)”, IRMM, c. 6, sy 5, ss. 185–191, Haz. 2016, [çevrimiçi]. Erişim adresi: https://izlik.org/JA79KM86YU
ISNAD
Sertakova, Ekaterina A. - Koptseva, Natalia P. - Kolesnik, Maria A. - Libakova, Natalia M. - Luzan, Vladimir S. - Sergeeva, Natalia A. “Brand-Management of Siberian Cities (Krasnoyarsk as a Case Study)”. International Review of Management and Marketing 6/5 (01 Haziran 2016): 185-191. https://izlik.org/JA79KM86YU.
JAMA
1.Sertakova EA, Koptseva NP, Kolesnik MA, Libakova NM, Luzan VS, Sergeeva NA. Brand-Management of Siberian Cities (Krasnoyarsk as a Case Study). IRMM. 2016;6:185–191.
MLA
Sertakova, Ekaterina A., vd. “Brand-Management of Siberian Cities (Krasnoyarsk as a Case Study)”. International Review of Management and Marketing, c. 6, sy 5, Haziran 2016, ss. 185-91, https://izlik.org/JA79KM86YU.
Vancouver
1.Ekaterina A. Sertakova, Natalia P. Koptseva, Maria A. Kolesnik, Natalia M. Libakova, Vladimir S. Luzan, Natalia A. Sergeeva. Brand-Management of Siberian Cities (Krasnoyarsk as a Case Study). IRMM [Internet]. 01 Haziran 2016;6(5):185-91. Erişim adresi: https://izlik.org/JA79KM86YU