Social Media Marketing and Online Small and Medium Enterprises Performance: Perspective of Malaysian Small and Medium Enterprises

Volume: 6 Number: 7 August 1, 2016
  • Haslinda Musa
  • Namirah Ab Rahim
  • Fadhlur Rahim Azmi
  • Abdul Samad Shibghatullah
  • Norfaridatul Akmaliah Othman
International Review of Management and Marketing Cover
International Review of Management and Marketing
PDF Download
EN

Social Media Marketing and Online Small and Medium Enterprises Performance: Perspective of Malaysian Small and Medium Enterprises

Abstract

This paper aims to investigate the effectiveness of Social Media Marketing (SMM) practices to organizational performance, which focuses on Malaysian Small and Medium Enterprises (SMEs). Quantitative research method approach is applied to study three types of correlations: (1) brand reputation & image and online SMEs performances, (2) customer engagement and online SMEs performances, and (3) customer brand attitudes and online SMEs performances. Findings revealed that all of the independent variables were significant and have moderate relationship to the online SMEs performances. This study provided a transparent idea, which more clears on true important factors of social media marketing and online SMEs performances. The results of this study are believed would facilitate and motivate the SMEs in social media practice for marketing activities. Besides contribution to practice, the paper also contributed to the knowledge in Internet technology.

Keywords

Details

Primary Language

English

Subjects

-

Journal Section

-

Authors

Haslinda Musa This is me

Namirah Ab Rahim This is me

Fadhlur Rahim Azmi This is me

Abdul Samad Shibghatullah This is me

Norfaridatul Akmaliah Othman This is me

Publication Date

August 1, 2016

Submission Date

August 1, 2016

Acceptance Date

-

Published in Issue

Year 2016 Volume: 6 Number: 7

IZ

https://izlik.org/JA34BT38BK

Cite

RIS / Bibtex
APA
Musa, H., Rahim, N. A., Azmi, F. R., Shibghatullah, A. S., & Othman, N. A. (2016). Social Media Marketing and Online Small and Medium Enterprises Performance: Perspective of Malaysian Small and Medium Enterprises. International Review of Management and Marketing, 6(7), 1-5. https://izlik.org/JA34BT38BK
AMA
1.Musa H, Rahim NA, Azmi FR, Shibghatullah AS, Othman NA. Social Media Marketing and Online Small and Medium Enterprises Performance: Perspective of Malaysian Small and Medium Enterprises. IRMM. 2016;6(7):1-5. https://izlik.org/JA34BT38BK
Chicago
Musa, Haslinda, Namirah Ab Rahim, Fadhlur Rahim Azmi, Abdul Samad Shibghatullah, and Norfaridatul Akmaliah Othman. 2016. “Social Media Marketing and Online Small and Medium Enterprises Performance: Perspective of Malaysian Small and Medium Enterprises”. International Review of Management and Marketing 6 (7): 1-5. https://izlik.org/JA34BT38BK.
EndNote
Musa H, Rahim NA, Azmi FR, Shibghatullah AS, Othman NA (August 1, 2016) Social Media Marketing and Online Small and Medium Enterprises Performance: Perspective of Malaysian Small and Medium Enterprises. International Review of Management and Marketing 6 7 1–5.
IEEE
[1]H. Musa, N. A. Rahim, F. R. Azmi, A. S. Shibghatullah, and N. A. Othman, “Social Media Marketing and Online Small and Medium Enterprises Performance: Perspective of Malaysian Small and Medium Enterprises”, IRMM, vol. 6, no. 7, pp. 1–5, Aug. 2016, [Online]. Available: https://izlik.org/JA34BT38BK
ISNAD
Musa, Haslinda - Rahim, Namirah Ab - Azmi, Fadhlur Rahim - Shibghatullah, Abdul Samad - Othman, Norfaridatul Akmaliah. “Social Media Marketing and Online Small and Medium Enterprises Performance: Perspective of Malaysian Small and Medium Enterprises”. International Review of Management and Marketing 6/7 (August 1, 2016): 1-5. https://izlik.org/JA34BT38BK.
JAMA
1.Musa H, Rahim NA, Azmi FR, Shibghatullah AS, Othman NA. Social Media Marketing and Online Small and Medium Enterprises Performance: Perspective of Malaysian Small and Medium Enterprises. IRMM. 2016;6:1–5.
MLA
Musa, Haslinda, et al. “Social Media Marketing and Online Small and Medium Enterprises Performance: Perspective of Malaysian Small and Medium Enterprises”. International Review of Management and Marketing, vol. 6, no. 7, Aug. 2016, pp. 1-5, https://izlik.org/JA34BT38BK.
Vancouver
1.Haslinda Musa, Namirah Ab Rahim, Fadhlur Rahim Azmi, Abdul Samad Shibghatullah, Norfaridatul Akmaliah Othman. Social Media Marketing and Online Small and Medium Enterprises Performance: Perspective of Malaysian Small and Medium Enterprises. IRMM [Internet]. 2016 Aug. 1;6(7):1-5. Available from: https://izlik.org/JA34BT38BK