Social Media Marketing and Online Small and Medium Enterprises Performance: Perspective of Malaysian Small and Medium Enterprises

Cilt: 6 Sayı: 7 1 Ağustos 2016
  • Haslinda Musa
  • Namirah Ab Rahim
  • Fadhlur Rahim Azmi
  • Abdul Samad Shibghatullah
  • Norfaridatul Akmaliah Othman
International Review of Management and Marketing Kapak
International Review of Management and Marketing
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Social Media Marketing and Online Small and Medium Enterprises Performance: Perspective of Malaysian Small and Medium Enterprises

Abstract

This paper aims to investigate the effectiveness of Social Media Marketing (SMM) practices to organizational performance, which focuses on Malaysian Small and Medium Enterprises (SMEs). Quantitative research method approach is applied to study three types of correlations: (1) brand reputation & image and online SMEs performances, (2) customer engagement and online SMEs performances, and (3) customer brand attitudes and online SMEs performances. Findings revealed that all of the independent variables were significant and have moderate relationship to the online SMEs performances. This study provided a transparent idea, which more clears on true important factors of social media marketing and online SMEs performances. The results of this study are believed would facilitate and motivate the SMEs in social media practice for marketing activities. Besides contribution to practice, the paper also contributed to the knowledge in Internet technology.

Keywords

Ayrıntılar

Birincil Dil

İngilizce

Konular

-

Bölüm

-

Yazarlar

Haslinda Musa Bu kişi benim

Namirah Ab Rahim Bu kişi benim

Fadhlur Rahim Azmi Bu kişi benim

Abdul Samad Shibghatullah Bu kişi benim

Norfaridatul Akmaliah Othman Bu kişi benim

Yayımlanma Tarihi

1 Ağustos 2016

Gönderilme Tarihi

1 Ağustos 2016

Kabul Tarihi

-

Yayımlandığı Sayı

Yıl 2016 Cilt: 6 Sayı: 7

IZ

https://izlik.org/JA34BT38BK

Kaynak Göster

RIS / Bibtex
APA
Musa, H., Rahim, N. A., Azmi, F. R., Shibghatullah, A. S., & Othman, N. A. (2016). Social Media Marketing and Online Small and Medium Enterprises Performance: Perspective of Malaysian Small and Medium Enterprises. International Review of Management and Marketing, 6(7), 1-5. https://izlik.org/JA34BT38BK
AMA
1.Musa H, Rahim NA, Azmi FR, Shibghatullah AS, Othman NA. Social Media Marketing and Online Small and Medium Enterprises Performance: Perspective of Malaysian Small and Medium Enterprises. IRMM. 2016;6(7):1-5. https://izlik.org/JA34BT38BK
Chicago
Musa, Haslinda, Namirah Ab Rahim, Fadhlur Rahim Azmi, Abdul Samad Shibghatullah, ve Norfaridatul Akmaliah Othman. 2016. “Social Media Marketing and Online Small and Medium Enterprises Performance: Perspective of Malaysian Small and Medium Enterprises”. International Review of Management and Marketing 6 (7): 1-5. https://izlik.org/JA34BT38BK.
EndNote
Musa H, Rahim NA, Azmi FR, Shibghatullah AS, Othman NA (01 Ağustos 2016) Social Media Marketing and Online Small and Medium Enterprises Performance: Perspective of Malaysian Small and Medium Enterprises. International Review of Management and Marketing 6 7 1–5.
IEEE
[1]H. Musa, N. A. Rahim, F. R. Azmi, A. S. Shibghatullah, ve N. A. Othman, “Social Media Marketing and Online Small and Medium Enterprises Performance: Perspective of Malaysian Small and Medium Enterprises”, IRMM, c. 6, sy 7, ss. 1–5, Ağu. 2016, [çevrimiçi]. Erişim adresi: https://izlik.org/JA34BT38BK
ISNAD
Musa, Haslinda - Rahim, Namirah Ab - Azmi, Fadhlur Rahim - Shibghatullah, Abdul Samad - Othman, Norfaridatul Akmaliah. “Social Media Marketing and Online Small and Medium Enterprises Performance: Perspective of Malaysian Small and Medium Enterprises”. International Review of Management and Marketing 6/7 (01 Ağustos 2016): 1-5. https://izlik.org/JA34BT38BK.
JAMA
1.Musa H, Rahim NA, Azmi FR, Shibghatullah AS, Othman NA. Social Media Marketing and Online Small and Medium Enterprises Performance: Perspective of Malaysian Small and Medium Enterprises. IRMM. 2016;6:1–5.
MLA
Musa, Haslinda, vd. “Social Media Marketing and Online Small and Medium Enterprises Performance: Perspective of Malaysian Small and Medium Enterprises”. International Review of Management and Marketing, c. 6, sy 7, Ağustos 2016, ss. 1-5, https://izlik.org/JA34BT38BK.
Vancouver
1.Haslinda Musa, Namirah Ab Rahim, Fadhlur Rahim Azmi, Abdul Samad Shibghatullah, Norfaridatul Akmaliah Othman. Social Media Marketing and Online Small and Medium Enterprises Performance: Perspective of Malaysian Small and Medium Enterprises. IRMM [Internet]. 01 Ağustos 2016;6(7):1-5. Erişim adresi: https://izlik.org/JA34BT38BK