The Perceived Role of Leadership and Community Support in the Performance of Community-Based Rural Homestay (CBRH) Programme in Malaysia

Volume: 6 Number: 7 August 1, 2016
  • Kalsom Kayat
  • Nur Farrah Ain Zainuddin
  • Razamin Ramli
  • Maznah Mat Kasim
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International Review of Management and Marketing
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The Perceived Role of Leadership and Community Support in the Performance of Community-Based Rural Homestay (CBRH) Programme in Malaysia

Abstract

In Malaysia, CBRH is promoted as a tourism product and expected to perform as a means to develop rural communities through their engagement in small tourism businesses. Both financial and non-financial supports have been provided to the homestay operators by different government agencies to enable them to serve visitors and eventually to sustain their performance. This paper presents a descriptive study on CBRH operators’ perceptions toward two variables that may influence CBRH’s performance. Specifically, it explores the influential roles that can be played by leadership and community support which have been mentioned by the literature as probable influencer to the performance of a CBT similar to the CBRH programme. The results show that homestay operators perceived leadership as a more predominant factor than community support in ensuring the performance of their homestay.

Keywords

Details

Primary Language

English

Subjects

-

Journal Section

-

Authors

Kalsom Kayat This is me

Nur Farrah Ain Zainuddin This is me

Razamin Ramli This is me

Maznah Mat Kasim This is me

Publication Date

August 1, 2016

Submission Date

August 1, 2016

Acceptance Date

-

Published in Issue

Year 2016 Volume: 6 Number: 7

IZ

https://izlik.org/JA88JL57XF

Cite

RIS / Bibtex
APA
Kayat, K., Zainuddin, N. F. A., Ramli, R., & Kasim, M. M. (2016). The Perceived Role of Leadership and Community Support in the Performance of Community-Based Rural Homestay (CBRH) Programme in Malaysia. International Review of Management and Marketing, 6(7), 145-149. https://izlik.org/JA88JL57XF
AMA
1.Kayat K, Zainuddin NFA, Ramli R, Kasim MM. The Perceived Role of Leadership and Community Support in the Performance of Community-Based Rural Homestay (CBRH) Programme in Malaysia. IRMM. 2016;6(7):145-149. https://izlik.org/JA88JL57XF
Chicago
Kayat, Kalsom, Nur Farrah Ain Zainuddin, Razamin Ramli, and Maznah Mat Kasim. 2016. “The Perceived Role of Leadership and Community Support in the Performance of Community-Based Rural Homestay (CBRH) Programme in Malaysia”. International Review of Management and Marketing 6 (7): 145-49. https://izlik.org/JA88JL57XF.
EndNote
Kayat K, Zainuddin NFA, Ramli R, Kasim MM (August 1, 2016) The Perceived Role of Leadership and Community Support in the Performance of Community-Based Rural Homestay (CBRH) Programme in Malaysia. International Review of Management and Marketing 6 7 145–149.
IEEE
[1]K. Kayat, N. F. A. Zainuddin, R. Ramli, and M. M. Kasim, “The Perceived Role of Leadership and Community Support in the Performance of Community-Based Rural Homestay (CBRH) Programme in Malaysia”, IRMM, vol. 6, no. 7, pp. 145–149, Aug. 2016, [Online]. Available: https://izlik.org/JA88JL57XF
ISNAD
Kayat, Kalsom - Zainuddin, Nur Farrah Ain - Ramli, Razamin - Kasim, Maznah Mat. “The Perceived Role of Leadership and Community Support in the Performance of Community-Based Rural Homestay (CBRH) Programme in Malaysia”. International Review of Management and Marketing 6/7 (August 1, 2016): 145-149. https://izlik.org/JA88JL57XF.
JAMA
1.Kayat K, Zainuddin NFA, Ramli R, Kasim MM. The Perceived Role of Leadership and Community Support in the Performance of Community-Based Rural Homestay (CBRH) Programme in Malaysia. IRMM. 2016;6:145–149.
MLA
Kayat, Kalsom, et al. “The Perceived Role of Leadership and Community Support in the Performance of Community-Based Rural Homestay (CBRH) Programme in Malaysia”. International Review of Management and Marketing, vol. 6, no. 7, Aug. 2016, pp. 145-9, https://izlik.org/JA88JL57XF.
Vancouver
1.Kalsom Kayat, Nur Farrah Ain Zainuddin, Razamin Ramli, Maznah Mat Kasim. The Perceived Role of Leadership and Community Support in the Performance of Community-Based Rural Homestay (CBRH) Programme in Malaysia. IRMM [Internet]. 2016 Aug. 1;6(7):145-9. Available from: https://izlik.org/JA88JL57XF