The Perceived Role of Leadership and Community Support in the Performance of Community-Based Rural Homestay (CBRH) Programme in Malaysia

Cilt: 6 Sayı: 7 1 Ağustos 2016
  • Kalsom Kayat
  • Nur Farrah Ain Zainuddin
  • Razamin Ramli
  • Maznah Mat Kasim
International Review of Management and Marketing Kapak
International Review of Management and Marketing
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The Perceived Role of Leadership and Community Support in the Performance of Community-Based Rural Homestay (CBRH) Programme in Malaysia

Abstract

In Malaysia, CBRH is promoted as a tourism product and expected to perform as a means to develop rural communities through their engagement in small tourism businesses. Both financial and non-financial supports have been provided to the homestay operators by different government agencies to enable them to serve visitors and eventually to sustain their performance. This paper presents a descriptive study on CBRH operators’ perceptions toward two variables that may influence CBRH’s performance. Specifically, it explores the influential roles that can be played by leadership and community support which have been mentioned by the literature as probable influencer to the performance of a CBT similar to the CBRH programme. The results show that homestay operators perceived leadership as a more predominant factor than community support in ensuring the performance of their homestay.

Keywords

Ayrıntılar

Birincil Dil

İngilizce

Konular

-

Bölüm

-

Yazarlar

Kalsom Kayat Bu kişi benim

Nur Farrah Ain Zainuddin Bu kişi benim

Razamin Ramli Bu kişi benim

Maznah Mat Kasim Bu kişi benim

Yayımlanma Tarihi

1 Ağustos 2016

Gönderilme Tarihi

1 Ağustos 2016

Kabul Tarihi

-

Yayımlandığı Sayı

Yıl 2016 Cilt: 6 Sayı: 7

IZ

https://izlik.org/JA88JL57XF

Kaynak Göster

RIS / Bibtex
APA
Kayat, K., Zainuddin, N. F. A., Ramli, R., & Kasim, M. M. (2016). The Perceived Role of Leadership and Community Support in the Performance of Community-Based Rural Homestay (CBRH) Programme in Malaysia. International Review of Management and Marketing, 6(7), 145-149. https://izlik.org/JA88JL57XF
AMA
1.Kayat K, Zainuddin NFA, Ramli R, Kasim MM. The Perceived Role of Leadership and Community Support in the Performance of Community-Based Rural Homestay (CBRH) Programme in Malaysia. IRMM. 2016;6(7):145-149. https://izlik.org/JA88JL57XF
Chicago
Kayat, Kalsom, Nur Farrah Ain Zainuddin, Razamin Ramli, ve Maznah Mat Kasim. 2016. “The Perceived Role of Leadership and Community Support in the Performance of Community-Based Rural Homestay (CBRH) Programme in Malaysia”. International Review of Management and Marketing 6 (7): 145-49. https://izlik.org/JA88JL57XF.
EndNote
Kayat K, Zainuddin NFA, Ramli R, Kasim MM (01 Ağustos 2016) The Perceived Role of Leadership and Community Support in the Performance of Community-Based Rural Homestay (CBRH) Programme in Malaysia. International Review of Management and Marketing 6 7 145–149.
IEEE
[1]K. Kayat, N. F. A. Zainuddin, R. Ramli, ve M. M. Kasim, “The Perceived Role of Leadership and Community Support in the Performance of Community-Based Rural Homestay (CBRH) Programme in Malaysia”, IRMM, c. 6, sy 7, ss. 145–149, Ağu. 2016, [çevrimiçi]. Erişim adresi: https://izlik.org/JA88JL57XF
ISNAD
Kayat, Kalsom - Zainuddin, Nur Farrah Ain - Ramli, Razamin - Kasim, Maznah Mat. “The Perceived Role of Leadership and Community Support in the Performance of Community-Based Rural Homestay (CBRH) Programme in Malaysia”. International Review of Management and Marketing 6/7 (01 Ağustos 2016): 145-149. https://izlik.org/JA88JL57XF.
JAMA
1.Kayat K, Zainuddin NFA, Ramli R, Kasim MM. The Perceived Role of Leadership and Community Support in the Performance of Community-Based Rural Homestay (CBRH) Programme in Malaysia. IRMM. 2016;6:145–149.
MLA
Kayat, Kalsom, vd. “The Perceived Role of Leadership and Community Support in the Performance of Community-Based Rural Homestay (CBRH) Programme in Malaysia”. International Review of Management and Marketing, c. 6, sy 7, Ağustos 2016, ss. 145-9, https://izlik.org/JA88JL57XF.
Vancouver
1.Kalsom Kayat, Nur Farrah Ain Zainuddin, Razamin Ramli, Maznah Mat Kasim. The Perceived Role of Leadership and Community Support in the Performance of Community-Based Rural Homestay (CBRH) Programme in Malaysia. IRMM [Internet]. 01 Ağustos 2016;6(7):145-9. Erişim adresi: https://izlik.org/JA88JL57XF