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Year 2016, Volume: 6 Issue: 4, 866 - 871, 01.09.2016

Pebi Kurniawan İwan Sidharta

https://izlik.org/JA89CS89LU

Abstract

SERVQUAL on Brand Image and Relationship Equity

Year 2016, Volume: 6 Issue: 4, 866 - 871, 01.09.2016

Pebi Kurniawan İwan Sidharta

https://izlik.org/JA89CS89LU

Abstract

The purpose of this study is to determine the effect on the service quality toward brand image and the development of customer relationship. The object of research is the Umrah services in Bandung. The total respondents of this study are 187 people with proportional random sampling technique. Exploration research methods used Structural equation modeling (SEM) partial least square (PLS). The results showed that service quality was proven to give impact on equity relationship and brand image of the Umrah services. This implies that in order to improve the relationship equity Umrah services need to improve service quality and brand image so that companies can obtain optimal benefit.

Keywords

service quality brand image relationship equity.

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Details

Other ID JA24ZS83UU
Authors

Pebi Kurniawan This is me

İwan Sidharta This is me

Publication Date September 1, 2016
IZ https://izlik.org/JA89CS89LU
Published in Issue Year 2016 Volume: 6 Issue: 4

Cite

APA Kurniawan, P., & Sidharta, İ. (2016). SERVQUAL on Brand Image and Relationship Equity. International Review of Management and Marketing, 6(4), 866-871. https://izlik.org/JA89CS89LU
AMA 1.Kurniawan P, Sidharta İ. SERVQUAL on Brand Image and Relationship Equity. IRMM. 2016;6(4):866-871. https://izlik.org/JA89CS89LU
Chicago Kurniawan, Pebi, and İwan Sidharta. 2016. “SERVQUAL on Brand Image and Relationship Equity”. International Review of Management and Marketing 6 (4): 866-71. https://izlik.org/JA89CS89LU.
EndNote Kurniawan P, Sidharta İ (September 1, 2016) SERVQUAL on Brand Image and Relationship Equity. International Review of Management and Marketing 6 4 866–871.
IEEE [1]P. Kurniawan and İ. Sidharta, “SERVQUAL on Brand Image and Relationship Equity”, IRMM, vol. 6, no. 4, pp. 866–871, Sept. 2016, [Online]. Available: https://izlik.org/JA89CS89LU
ISNAD Kurniawan, Pebi - Sidharta, İwan. “SERVQUAL on Brand Image and Relationship Equity”. International Review of Management and Marketing 6/4 (September 1, 2016): 866-871. https://izlik.org/JA89CS89LU.
JAMA 1.Kurniawan P, Sidharta İ. SERVQUAL on Brand Image and Relationship Equity. IRMM. 2016;6:866–871.
MLA Kurniawan, Pebi, and İwan Sidharta. “SERVQUAL on Brand Image and Relationship Equity”. International Review of Management and Marketing, vol. 6, no. 4, Sept. 2016, pp. 866-71, https://izlik.org/JA89CS89LU.
Vancouver 1.Pebi Kurniawan, İwan Sidharta. SERVQUAL on Brand Image and Relationship Equity. IRMM [Internet]. 2016 Sep. 1;6(4):866-71. Available from: https://izlik.org/JA89CS89LU