EN
SERVQUAL on Brand Image and Relationship Equity
Abstract
The purpose of this study is to determine the effect on the service quality toward brand image and the development of customer relationship. The object of research is the Umrah services in Bandung. The total respondents of this study are 187 people with proportional random sampling technique. Exploration research methods used Structural equation modeling (SEM) partial least square (PLS). The results showed that service quality was proven to give impact on equity relationship and brand image of the Umrah services. This implies that in order to improve the relationship equity Umrah services need to improve service quality and brand image so that companies can obtain optimal benefit.
Keywords
Details
Primary Language
English
Subjects
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Journal Section
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Publication Date
September 1, 2016
Submission Date
September 1, 2016
Acceptance Date
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Published in Issue
Year 2016 Volume: 6 Number: 4
APA
Kurniawan, P., & Sidharta, İ. (2016). SERVQUAL on Brand Image and Relationship Equity. International Review of Management and Marketing, 6(4), 866-871. https://izlik.org/JA89CS89LU
AMA
1.Kurniawan P, Sidharta İ. SERVQUAL on Brand Image and Relationship Equity. IRMM. 2016;6(4):866-871. https://izlik.org/JA89CS89LU
Chicago
Kurniawan, Pebi, and İwan Sidharta. 2016. “SERVQUAL on Brand Image and Relationship Equity”. International Review of Management and Marketing 6 (4): 866-71. https://izlik.org/JA89CS89LU.
EndNote
Kurniawan P, Sidharta İ (September 1, 2016) SERVQUAL on Brand Image and Relationship Equity. International Review of Management and Marketing 6 4 866–871.
IEEE
[1]P. Kurniawan and İ. Sidharta, “SERVQUAL on Brand Image and Relationship Equity”, IRMM, vol. 6, no. 4, pp. 866–871, Sept. 2016, [Online]. Available: https://izlik.org/JA89CS89LU
ISNAD
Kurniawan, Pebi - Sidharta, İwan. “SERVQUAL on Brand Image and Relationship Equity”. International Review of Management and Marketing 6/4 (September 1, 2016): 866-871. https://izlik.org/JA89CS89LU.
JAMA
1.Kurniawan P, Sidharta İ. SERVQUAL on Brand Image and Relationship Equity. IRMM. 2016;6:866–871.
MLA
Kurniawan, Pebi, and İwan Sidharta. “SERVQUAL on Brand Image and Relationship Equity”. International Review of Management and Marketing, vol. 6, no. 4, Sept. 2016, pp. 866-71, https://izlik.org/JA89CS89LU.
Vancouver
1.Pebi Kurniawan, İwan Sidharta. SERVQUAL on Brand Image and Relationship Equity. IRMM [Internet]. 2016 Sep. 1;6(4):866-71. Available from: https://izlik.org/JA89CS89LU