EN
SERVQUAL on Brand Image and Relationship Equity
Abstract
The purpose of this study is to determine the effect on the service quality toward brand image and the development of customer relationship. The object of research is the Umrah services in Bandung. The total respondents of this study are 187 people with proportional random sampling technique. Exploration research methods used Structural equation modeling (SEM) partial least square (PLS). The results showed that service quality was proven to give impact on equity relationship and brand image of the Umrah services. This implies that in order to improve the relationship equity Umrah services need to improve service quality and brand image so that companies can obtain optimal benefit.
Keywords
Ayrıntılar
Birincil Dil
İngilizce
Konular
-
Bölüm
-
Yayımlanma Tarihi
1 Eylül 2016
Gönderilme Tarihi
1 Eylül 2016
Kabul Tarihi
-
Yayımlandığı Sayı
Yıl 2016 Cilt: 6 Sayı: 4
APA
Kurniawan, P., & Sidharta, İ. (2016). SERVQUAL on Brand Image and Relationship Equity. International Review of Management and Marketing, 6(4), 866-871. https://izlik.org/JA89CS89LU
AMA
1.Kurniawan P, Sidharta İ. SERVQUAL on Brand Image and Relationship Equity. IRMM. 2016;6(4):866-871. https://izlik.org/JA89CS89LU
Chicago
Kurniawan, Pebi, ve İwan Sidharta. 2016. “SERVQUAL on Brand Image and Relationship Equity”. International Review of Management and Marketing 6 (4): 866-71. https://izlik.org/JA89CS89LU.
EndNote
Kurniawan P, Sidharta İ (01 Eylül 2016) SERVQUAL on Brand Image and Relationship Equity. International Review of Management and Marketing 6 4 866–871.
IEEE
[1]P. Kurniawan ve İ. Sidharta, “SERVQUAL on Brand Image and Relationship Equity”, IRMM, c. 6, sy 4, ss. 866–871, Eyl. 2016, [çevrimiçi]. Erişim adresi: https://izlik.org/JA89CS89LU
ISNAD
Kurniawan, Pebi - Sidharta, İwan. “SERVQUAL on Brand Image and Relationship Equity”. International Review of Management and Marketing 6/4 (01 Eylül 2016): 866-871. https://izlik.org/JA89CS89LU.
JAMA
1.Kurniawan P, Sidharta İ. SERVQUAL on Brand Image and Relationship Equity. IRMM. 2016;6:866–871.
MLA
Kurniawan, Pebi, ve İwan Sidharta. “SERVQUAL on Brand Image and Relationship Equity”. International Review of Management and Marketing, c. 6, sy 4, Eylül 2016, ss. 866-71, https://izlik.org/JA89CS89LU.
Vancouver
1.Pebi Kurniawan, İwan Sidharta. SERVQUAL on Brand Image and Relationship Equity. IRMM [Internet]. 01 Eylül 2016;6(4):866-71. Erişim adresi: https://izlik.org/JA89CS89LU