The Relationship between Word of Mouth and Consumer Buying Behavior Mediating by Religious Orientation in Riyadh, Saudi Arabia

Volume: 6 Number: 4 September 1, 2016
  • Mohamed Abdellatif Abu Auf
  • Salniza Bt Md. Salleh
  • Rushami Zien Yusoff
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International Review of Management and Marketing
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The Relationship between Word of Mouth and Consumer Buying Behavior Mediating by Religious Orientation in Riyadh, Saudi Arabia

Abstract

This paper investigated the relationship of word of mouth (WOM), media and consumer buying behavior (CBB) to leapfrog marketing which is strongly related with the issues of psychology and sociology. The prime objective of present research is to analyze the market and the consumer behavior by taking religious orientation (RO) as a mediator which is found to be statistically significant. An extensive literature review related to the RO, WOM, CBB and media has been carried out by the researcher. In addition, present study used survey questionnaire in order to collect quantitative data from the respondents who have been using cars in “Riyadh,” the capital city of Saudi Arabia, for highlighting the factors affecting cars buying behavior of consumers. The data was collected from car agencies in Riyadh indicating that RO play a significant role between WOM and media in the field of CBB. The limitations of this research and direction for future research are also given at the end.

Keywords

Details

Primary Language

English

Subjects

-

Journal Section

-

Authors

Mohamed Abdellatif Abu Auf This is me

Salniza Bt Md. Salleh This is me

Rushami Zien Yusoff This is me

Publication Date

September 1, 2016

Submission Date

September 1, 2016

Acceptance Date

-

Published in Issue

Year 2016 Volume: 6 Number: 4

IZ

https://izlik.org/JA85NF56XF

Cite

RIS / Bibtex
APA
Auf, M. A. A., Salleh, S. B. M., & Yusoff, R. Z. (2016). The Relationship between Word of Mouth and Consumer Buying Behavior Mediating by Religious Orientation in Riyadh, Saudi Arabia. International Review of Management and Marketing, 6(4), 1034-1038. https://izlik.org/JA85NF56XF
AMA
1.Auf MAA, Salleh SBM, Yusoff RZ. The Relationship between Word of Mouth and Consumer Buying Behavior Mediating by Religious Orientation in Riyadh, Saudi Arabia. IRMM. 2016;6(4):1034-1038. https://izlik.org/JA85NF56XF
Chicago
Auf, Mohamed Abdellatif Abu, Salniza Bt Md. Salleh, and Rushami Zien Yusoff. 2016. “The Relationship Between Word of Mouth and Consumer Buying Behavior Mediating by Religious Orientation in Riyadh, Saudi Arabia”. International Review of Management and Marketing 6 (4): 1034-38. https://izlik.org/JA85NF56XF.
EndNote
Auf MAA, Salleh SBM, Yusoff RZ (September 1, 2016) The Relationship between Word of Mouth and Consumer Buying Behavior Mediating by Religious Orientation in Riyadh, Saudi Arabia. International Review of Management and Marketing 6 4 1034–1038.
IEEE
[1]M. A. A. Auf, S. B. M. Salleh, and R. Z. Yusoff, “The Relationship between Word of Mouth and Consumer Buying Behavior Mediating by Religious Orientation in Riyadh, Saudi Arabia”, IRMM, vol. 6, no. 4, pp. 1034–1038, Sept. 2016, [Online]. Available: https://izlik.org/JA85NF56XF
ISNAD
Auf, Mohamed Abdellatif Abu - Salleh, Salniza Bt Md. - Yusoff, Rushami Zien. “The Relationship Between Word of Mouth and Consumer Buying Behavior Mediating by Religious Orientation in Riyadh, Saudi Arabia”. International Review of Management and Marketing 6/4 (September 1, 2016): 1034-1038. https://izlik.org/JA85NF56XF.
JAMA
1.Auf MAA, Salleh SBM, Yusoff RZ. The Relationship between Word of Mouth and Consumer Buying Behavior Mediating by Religious Orientation in Riyadh, Saudi Arabia. IRMM. 2016;6:1034–1038.
MLA
Auf, Mohamed Abdellatif Abu, et al. “The Relationship Between Word of Mouth and Consumer Buying Behavior Mediating by Religious Orientation in Riyadh, Saudi Arabia”. International Review of Management and Marketing, vol. 6, no. 4, Sept. 2016, pp. 1034-8, https://izlik.org/JA85NF56XF.
Vancouver
1.Mohamed Abdellatif Abu Auf, Salniza Bt Md. Salleh, Rushami Zien Yusoff. The Relationship between Word of Mouth and Consumer Buying Behavior Mediating by Religious Orientation in Riyadh, Saudi Arabia. IRMM [Internet]. 2016 Sep. 1;6(4):1034-8. Available from: https://izlik.org/JA85NF56XF