The Relationship between Word of Mouth and Consumer Buying Behavior Mediating by Religious Orientation in Riyadh, Saudi Arabia

Cilt: 6 Sayı: 4 1 Eylül 2016
  • Mohamed Abdellatif Abu Auf
  • Salniza Bt Md. Salleh
  • Rushami Zien Yusoff
International Review of Management and Marketing Kapak
International Review of Management and Marketing
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The Relationship between Word of Mouth and Consumer Buying Behavior Mediating by Religious Orientation in Riyadh, Saudi Arabia

Abstract

This paper investigated the relationship of word of mouth (WOM), media and consumer buying behavior (CBB) to leapfrog marketing which is strongly related with the issues of psychology and sociology. The prime objective of present research is to analyze the market and the consumer behavior by taking religious orientation (RO) as a mediator which is found to be statistically significant. An extensive literature review related to the RO, WOM, CBB and media has been carried out by the researcher. In addition, present study used survey questionnaire in order to collect quantitative data from the respondents who have been using cars in “Riyadh,” the capital city of Saudi Arabia, for highlighting the factors affecting cars buying behavior of consumers. The data was collected from car agencies in Riyadh indicating that RO play a significant role between WOM and media in the field of CBB. The limitations of this research and direction for future research are also given at the end.

Keywords

Ayrıntılar

Birincil Dil

İngilizce

Konular

-

Bölüm

-

Yazarlar

Mohamed Abdellatif Abu Auf Bu kişi benim

Salniza Bt Md. Salleh Bu kişi benim

Rushami Zien Yusoff Bu kişi benim

Yayımlanma Tarihi

1 Eylül 2016

Gönderilme Tarihi

1 Eylül 2016

Kabul Tarihi

-

Yayımlandığı Sayı

Yıl 2016 Cilt: 6 Sayı: 4

IZ

https://izlik.org/JA85NF56XF

Kaynak Göster

RIS / Bibtex
APA
Auf, M. A. A., Salleh, S. B. M., & Yusoff, R. Z. (2016). The Relationship between Word of Mouth and Consumer Buying Behavior Mediating by Religious Orientation in Riyadh, Saudi Arabia. International Review of Management and Marketing, 6(4), 1034-1038. https://izlik.org/JA85NF56XF
AMA
1.Auf MAA, Salleh SBM, Yusoff RZ. The Relationship between Word of Mouth and Consumer Buying Behavior Mediating by Religious Orientation in Riyadh, Saudi Arabia. IRMM. 2016;6(4):1034-1038. https://izlik.org/JA85NF56XF
Chicago
Auf, Mohamed Abdellatif Abu, Salniza Bt Md. Salleh, ve Rushami Zien Yusoff. 2016. “The Relationship between Word of Mouth and Consumer Buying Behavior Mediating by Religious Orientation in Riyadh, Saudi Arabia”. International Review of Management and Marketing 6 (4): 1034-38. https://izlik.org/JA85NF56XF.
EndNote
Auf MAA, Salleh SBM, Yusoff RZ (01 Eylül 2016) The Relationship between Word of Mouth and Consumer Buying Behavior Mediating by Religious Orientation in Riyadh, Saudi Arabia. International Review of Management and Marketing 6 4 1034–1038.
IEEE
[1]M. A. A. Auf, S. B. M. Salleh, ve R. Z. Yusoff, “The Relationship between Word of Mouth and Consumer Buying Behavior Mediating by Religious Orientation in Riyadh, Saudi Arabia”, IRMM, c. 6, sy 4, ss. 1034–1038, Eyl. 2016, [çevrimiçi]. Erişim adresi: https://izlik.org/JA85NF56XF
ISNAD
Auf, Mohamed Abdellatif Abu - Salleh, Salniza Bt Md. - Yusoff, Rushami Zien. “The Relationship between Word of Mouth and Consumer Buying Behavior Mediating by Religious Orientation in Riyadh, Saudi Arabia”. International Review of Management and Marketing 6/4 (01 Eylül 2016): 1034-1038. https://izlik.org/JA85NF56XF.
JAMA
1.Auf MAA, Salleh SBM, Yusoff RZ. The Relationship between Word of Mouth and Consumer Buying Behavior Mediating by Religious Orientation in Riyadh, Saudi Arabia. IRMM. 2016;6:1034–1038.
MLA
Auf, Mohamed Abdellatif Abu, vd. “The Relationship between Word of Mouth and Consumer Buying Behavior Mediating by Religious Orientation in Riyadh, Saudi Arabia”. International Review of Management and Marketing, c. 6, sy 4, Eylül 2016, ss. 1034-8, https://izlik.org/JA85NF56XF.
Vancouver
1.Mohamed Abdellatif Abu Auf, Salniza Bt Md. Salleh, Rushami Zien Yusoff. The Relationship between Word of Mouth and Consumer Buying Behavior Mediating by Religious Orientation in Riyadh, Saudi Arabia. IRMM [Internet]. 01 Eylül 2016;6(4):1034-8. Erişim adresi: https://izlik.org/JA85NF56XF