EN
A Field Study on the Relationship between Employer Brand and Employee Satisfaction
Abstract
Employees play a significant role in the success of establishments. The ensuring of employee satisfaction is an issue which should be examined carefully at this point. Today it is set forth with different studies that many elements are effective in ensuring employee satisfaction. This study was conducted towards the employees of an establishment with an important employer brand in our country in order to reveal the relationship of a powerful employer brand and the benefits that this brand promised to employees with employee satisfaction. Of the qualitative research methods, the questionnaire technique was used in the research. The results were analyzed with the SPSS (22.0) Statistical Program. The research findings reveal that the elements of employer brand are related to employee satisfaction and that the employer brand affects employee satisfaction. Besides, no significant difference could be found between the demographic characteristics of the participants and employee satisfaction.
Keywords
Details
Primary Language
English
Subjects
-
Journal Section
-
Publication Date
June 1, 2017
Submission Date
June 1, 2017
Acceptance Date
-
Published in Issue
Year 2017 Volume: 7 Number: 2
APA
Yalım, F., & Mızrak, K. C. (2017). A Field Study on the Relationship between Employer Brand and Employee Satisfaction. International Review of Management and Marketing, 7(2), 92-103. https://izlik.org/JA53PF42NW
AMA
1.Yalım F, Mızrak KC. A Field Study on the Relationship between Employer Brand and Employee Satisfaction. IRMM. 2017;7(2):92-103. https://izlik.org/JA53PF42NW
Chicago
Yalım, Funda, and Kagan Cen Mızrak. 2017. “A Field Study on the Relationship Between Employer Brand and Employee Satisfaction”. International Review of Management and Marketing 7 (2): 92-103. https://izlik.org/JA53PF42NW.
EndNote
Yalım F, Mızrak KC (June 1, 2017) A Field Study on the Relationship between Employer Brand and Employee Satisfaction. International Review of Management and Marketing 7 2 92–103.
IEEE
[1]F. Yalım and K. C. Mızrak, “A Field Study on the Relationship between Employer Brand and Employee Satisfaction”, IRMM, vol. 7, no. 2, pp. 92–103, June 2017, [Online]. Available: https://izlik.org/JA53PF42NW
ISNAD
Yalım, Funda - Mızrak, Kagan Cen. “A Field Study on the Relationship Between Employer Brand and Employee Satisfaction”. International Review of Management and Marketing 7/2 (June 1, 2017): 92-103. https://izlik.org/JA53PF42NW.
JAMA
1.Yalım F, Mızrak KC. A Field Study on the Relationship between Employer Brand and Employee Satisfaction. IRMM. 2017;7:92–103.
MLA
Yalım, Funda, and Kagan Cen Mızrak. “A Field Study on the Relationship Between Employer Brand and Employee Satisfaction”. International Review of Management and Marketing, vol. 7, no. 2, June 2017, pp. 92-103, https://izlik.org/JA53PF42NW.
Vancouver
1.Funda Yalım, Kagan Cen Mızrak. A Field Study on the Relationship between Employer Brand and Employee Satisfaction. IRMM [Internet]. 2017 Jun. 1;7(2):92-103. Available from: https://izlik.org/JA53PF42NW