EN
A Field Study on the Relationship between Employer Brand and Employee Satisfaction
Abstract
Employees play a significant role in the success of establishments. The ensuring of employee satisfaction is an issue which should be examined carefully at this point. Today it is set forth with different studies that many elements are effective in ensuring employee satisfaction. This study was conducted towards the employees of an establishment with an important employer brand in our country in order to reveal the relationship of a powerful employer brand and the benefits that this brand promised to employees with employee satisfaction. Of the qualitative research methods, the questionnaire technique was used in the research. The results were analyzed with the SPSS (22.0) Statistical Program. The research findings reveal that the elements of employer brand are related to employee satisfaction and that the employer brand affects employee satisfaction. Besides, no significant difference could be found between the demographic characteristics of the participants and employee satisfaction.
Keywords
Ayrıntılar
Birincil Dil
İngilizce
Konular
-
Bölüm
-
Yayımlanma Tarihi
1 Haziran 2017
Gönderilme Tarihi
1 Haziran 2017
Kabul Tarihi
-
Yayımlandığı Sayı
Yıl 2017 Cilt: 7 Sayı: 2
APA
Yalım, F., & Mızrak, K. C. (2017). A Field Study on the Relationship between Employer Brand and Employee Satisfaction. International Review of Management and Marketing, 7(2), 92-103. https://izlik.org/JA53PF42NW
AMA
1.Yalım F, Mızrak KC. A Field Study on the Relationship between Employer Brand and Employee Satisfaction. IRMM. 2017;7(2):92-103. https://izlik.org/JA53PF42NW
Chicago
Yalım, Funda, ve Kagan Cen Mızrak. 2017. “A Field Study on the Relationship between Employer Brand and Employee Satisfaction”. International Review of Management and Marketing 7 (2): 92-103. https://izlik.org/JA53PF42NW.
EndNote
Yalım F, Mızrak KC (01 Haziran 2017) A Field Study on the Relationship between Employer Brand and Employee Satisfaction. International Review of Management and Marketing 7 2 92–103.
IEEE
[1]F. Yalım ve K. C. Mızrak, “A Field Study on the Relationship between Employer Brand and Employee Satisfaction”, IRMM, c. 7, sy 2, ss. 92–103, Haz. 2017, [çevrimiçi]. Erişim adresi: https://izlik.org/JA53PF42NW
ISNAD
Yalım, Funda - Mızrak, Kagan Cen. “A Field Study on the Relationship between Employer Brand and Employee Satisfaction”. International Review of Management and Marketing 7/2 (01 Haziran 2017): 92-103. https://izlik.org/JA53PF42NW.
JAMA
1.Yalım F, Mızrak KC. A Field Study on the Relationship between Employer Brand and Employee Satisfaction. IRMM. 2017;7:92–103.
MLA
Yalım, Funda, ve Kagan Cen Mızrak. “A Field Study on the Relationship between Employer Brand and Employee Satisfaction”. International Review of Management and Marketing, c. 7, sy 2, Haziran 2017, ss. 92-103, https://izlik.org/JA53PF42NW.
Vancouver
1.Funda Yalım, Kagan Cen Mızrak. A Field Study on the Relationship between Employer Brand and Employee Satisfaction. IRMM [Internet]. 01 Haziran 2017;7(2):92-103. Erişim adresi: https://izlik.org/JA53PF42NW