International Review of Management and Marketing » Volume: 3 Issue: 2

Research Article

1. Emotional Labor: The Role of Employee Acting Strategies on Customer Emotional Experience and Subsequent Buying Decisions

Chaoying Tang , Craig R. Seal , Stefanie E. Naumann , Krystal Miguel

Page : 50-57

2. A Research on Relationship of Institutionalization and Institutional Entrepreneurship

Musa Sanal , İbrahim Efe Efeoglu

Page : 58-62

3. Effective Diversity Management Initiatives

Suat Begeç

Page : 63-74

4. National Advertising and Cooperation in a Manufacturer-Two-Retailers Channel

Slim Ben Youssef , Dhouha Dridi

Page : 75-85

5. Management Control System and the Case of CSR in the Tunisian Industrial Companies: What Findings by the Method of Structural Equation?

Hichem Dkhili , Hedi Noubbigh

Page : 86-92

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