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Year 2014, Volume: 4 Issue: 3, 217 - 223, 01.09.2014

Murat Koc Fatih Koc

Abstract

A Multinational Company Problem: Infiltrating Into the Clusters to Gain Competitive Edge in the Traditional Markets

Year 2014, Volume: 4 Issue: 3, 217 - 223, 01.09.2014

Murat Koc Fatih Koc

Abstract

This paper is concerned with one of the main challenges of the Multinational Companies which they face in the traditional and thus in local markets. Multinational Companies aims to gain competitive advantage through differentiation in terms of their globalization strategy. However, in the local markets where the organic relationship of firms are more designed in local habits, and markets react with stable consumer behaviors, it gets harder to enter into market and drive a competitive edge. This paper aims to understand the reasons of this challenge, the analysis of resistance of traditional markets, successful sample breaking into local market and the strategy around it.

Keywords

Multinational Company Competitive Edge Traditional Markets Clusters

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Details

Other ID JA56DT85HP
Journal Section Research Article
Authors

Murat Koc This is me

Fatih Koc This is me

Publication Date September 1, 2014
Published in Issue Year 2014 Volume: 4 Issue: 3

Cite

APA Koc, M., & Koc, F. (2014). A Multinational Company Problem: Infiltrating Into the Clusters to Gain Competitive Edge in the Traditional Markets. International Review of Management and Marketing, 4(3), 217-223.
AMA Koc M, Koc F. A Multinational Company Problem: Infiltrating Into the Clusters to Gain Competitive Edge in the Traditional Markets. IRMM. September 2014;4(3):217-223.
Chicago Koc, Murat, and Fatih Koc. “A Multinational Company Problem: Infiltrating Into the Clusters to Gain Competitive Edge in the Traditional Markets”. International Review of Management and Marketing 4, no. 3 (September 2014): 217-23.
EndNote Koc M, Koc F (September 1, 2014) A Multinational Company Problem: Infiltrating Into the Clusters to Gain Competitive Edge in the Traditional Markets. International Review of Management and Marketing 4 3 217–223.
IEEE M. Koc and F. Koc, “A Multinational Company Problem: Infiltrating Into the Clusters to Gain Competitive Edge in the Traditional Markets”, IRMM, vol. 4, no. 3, pp. 217–223, 2014.
ISNAD Koc, Murat - Koc, Fatih. “A Multinational Company Problem: Infiltrating Into the Clusters to Gain Competitive Edge in the Traditional Markets”. International Review of Management and Marketing 4/3 (September 2014), 217-223.
JAMA Koc M, Koc F. A Multinational Company Problem: Infiltrating Into the Clusters to Gain Competitive Edge in the Traditional Markets. IRMM. 2014;4:217–223.
MLA Koc, Murat and Fatih Koc. “A Multinational Company Problem: Infiltrating Into the Clusters to Gain Competitive Edge in the Traditional Markets”. International Review of Management and Marketing, vol. 4, no. 3, 2014, pp. 217-23.
Vancouver Koc M, Koc F. A Multinational Company Problem: Infiltrating Into the Clusters to Gain Competitive Edge in the Traditional Markets. IRMM. 2014;4(3):217-23.