BibTex RIS Cite

Accounting for Marketing: Marketing Performance Through Financial Results

Year 2014, Volume: 4 Issue: 4, 276 - 283, 01.12.2014

Levent Kosan

Abstract

Accounting, especially strategic management accounting, provides significant contributions to companies for decisions in environments of intense competition. Accounting, which has positive effects of company strategy development and management, has become a required facet of marketing, another area that has gained significance. The aim of this study is to assess the contributions of accounting to marketing performance management and other areas related to marketing development and to evaluate the relationship and synergies between marketing and accounting with comparative examples.

Keywords

strategic managerial accounting performance measurement marketing accounting

Year 2014, Volume: 4 Issue: 4, 276 - 283, 01.12.2014

Levent Kosan

Abstract

There are 0 citations in total.

Details

Other ID JA99PS35AS
Journal Section Collection
Authors

Levent Kosan This is me

Publication Date December 1, 2014
Published in Issue Year 2014 Volume: 4 Issue: 4

Cite

APA Kosan, L. (2014). Accounting for Marketing: Marketing Performance Through Financial Results. International Review of Management and Marketing, 4(4), 276-283.
AMA Kosan L. Accounting for Marketing: Marketing Performance Through Financial Results. IRMM. December 2014;4(4):276-283.
Chicago Kosan, Levent. “Accounting for Marketing: Marketing Performance Through Financial Results”. International Review of Management and Marketing 4, no. 4 (December 2014): 276-83.
EndNote Kosan L (December 1, 2014) Accounting for Marketing: Marketing Performance Through Financial Results. International Review of Management and Marketing 4 4 276–283.
IEEE L. Kosan, “Accounting for Marketing: Marketing Performance Through Financial Results”, IRMM, vol. 4, no. 4, pp. 276–283, 2014.
ISNAD Kosan, Levent. “Accounting for Marketing: Marketing Performance Through Financial Results”. International Review of Management and Marketing 4/4 (December 2014), 276-283.
JAMA Kosan L. Accounting for Marketing: Marketing Performance Through Financial Results. IRMM. 2014;4:276–283.
MLA Kosan, Levent. “Accounting for Marketing: Marketing Performance Through Financial Results”. International Review of Management and Marketing, vol. 4, no. 4, 2014, pp. 276-83.
Vancouver Kosan L. Accounting for Marketing: Marketing Performance Through Financial Results. IRMM. 2014;4(4):276-83.