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International Review of Management and Marketing

Volume: 4 Issue: 4 , 12/1/14

Year: 2014

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1. Measurement of Consumer Ethnocentrism of Slovak Consumers

Janka Taborecka-petrovicova , Maria Gibalova

Page: 247-258
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2. Brand Positioning Through Celebrity Endorsement - A Review Contribution to Brand Literature

Abdullah Malik , Bushan D. Sudhakar

Page: 259-275
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3. Accounting for Marketing: Marketing Performance Through Financial Results

Levent Kosan

Page: 276-283
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    • Volume: 4 Issue: 2 , 6/1/14
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