Cilt: 4 Sayı: 4 , 1.12.2014

Yıl: 2014

Diğer

 

1. Measurement of Consumer Ethnocentrism of Slovak Consumers

Janka Taborecka-petrovicova , Maria Gibalova

Sayfa: 247-258

 

2. Brand Positioning Through Celebrity Endorsement - A Review Contribution to Brand Literature

Abdullah Malik , Bushan D. Sudhakar

Sayfa: 259-275

 

3. Accounting for Marketing: Marketing Performance Through Financial Results

Levent Kosan

Sayfa: 276-283