International Review of Management and Marketing » Cilt: 4 Sayı: 4

Araştırma Makalesi

1. Measurement of Consumer Ethnocentrism of Slovak Consumers

Janka Taborecka-petrovicova , Maria Gibalova

Sayfa : 247-258

Derleme

2. Brand Positioning Through Celebrity Endorsement - A Review Contribution to Brand Literature

Abdullah Malik , Bushan D. Sudhakar

Sayfa : 259-275

3. Accounting for Marketing: Marketing Performance Through Financial Results

Levent Kosan

Sayfa : 276-283

Arşiv