BibTex RIS Kaynak Göster

Accounting for Marketing: Marketing Performance Through Financial Results

Yıl 2014, Cilt: 4 Sayı: 4, 276 - 283, 01.12.2014

Levent Kosan

https://izlik.org/JA85AC95UK

Öz

Accounting, especially strategic management accounting, provides significant contributions to companies for decisions in environments of intense competition. Accounting, which has positive effects of company strategy development and management, has become a required facet of marketing, another area that has gained significance. The aim of this study is to assess the contributions of accounting to marketing performance management and other areas related to marketing development and to evaluate the relationship and synergies between marketing and accounting with comparative examples.

Anahtar Kelimeler

strategic managerial accounting performance measurement marketing accounting

Yıl 2014, Cilt: 4 Sayı: 4, 276 - 283, 01.12.2014

Levent Kosan

https://izlik.org/JA85AC95UK

Öz

Toplam 0 adet kaynakça vardır.

Ayrıntılar

Diğer ID JA99PS35AS
Yazarlar

Levent Kosan Bu kişi benim

Yayımlanma Tarihi 1 Aralık 2014
IZ https://izlik.org/JA85AC95UK
Yayımlandığı Sayı Yıl 2014 Cilt: 4 Sayı: 4

Kaynak Göster

APA Kosan, L. (2014). Accounting for Marketing: Marketing Performance Through Financial Results. International Review of Management and Marketing, 4(4), 276-283. https://izlik.org/JA85AC95UK
AMA 1.Kosan L. Accounting for Marketing: Marketing Performance Through Financial Results. IRMM. 2014;4(4):276-283. https://izlik.org/JA85AC95UK
Chicago Kosan, Levent. 2014. “Accounting for Marketing: Marketing Performance Through Financial Results”. International Review of Management and Marketing 4 (4): 276-83. https://izlik.org/JA85AC95UK.
EndNote Kosan L (01 Aralık 2014) Accounting for Marketing: Marketing Performance Through Financial Results. International Review of Management and Marketing 4 4 276–283.
IEEE [1]L. Kosan, “Accounting for Marketing: Marketing Performance Through Financial Results”, IRMM, c. 4, sy 4, ss. 276–283, Ara. 2014, [çevrimiçi]. Erişim adresi: https://izlik.org/JA85AC95UK
ISNAD Kosan, Levent. “Accounting for Marketing: Marketing Performance Through Financial Results”. International Review of Management and Marketing 4/4 (01 Aralık 2014): 276-283. https://izlik.org/JA85AC95UK.
JAMA 1.Kosan L. Accounting for Marketing: Marketing Performance Through Financial Results. IRMM. 2014;4:276–283.
MLA Kosan, Levent. “Accounting for Marketing: Marketing Performance Through Financial Results”. International Review of Management and Marketing, c. 4, sy 4, Aralık 2014, ss. 276-83, https://izlik.org/JA85AC95UK.
Vancouver 1.Levent Kosan. Accounting for Marketing: Marketing Performance Through Financial Results. IRMM [Internet]. 01 Aralık 2014;4(4):276-83. Erişim adresi: https://izlik.org/JA85AC95UK