BibTex RIS Kaynak Göster

Yıl 2014, Cilt: 4 Sayı: 4, 259 - 275, 01.12.2014

Abdullah Malik Bushan D. Sudhakar

https://izlik.org/JA92JB69ZG

Öz

Brand Positioning Through Celebrity Endorsement - A Review Contribution to Brand Literature

Yıl 2014, Cilt: 4 Sayı: 4, 259 - 275, 01.12.2014

Abdullah Malik Bushan D. Sudhakar

https://izlik.org/JA92JB69ZG

Öz

The use of celebrities in marketing communications has become the practice of the major companies in the emplacement of the brand in the mind of consumers. Firms are making vast investments in hiring celebrities for positioning of brands by making organizations with endorser qualities such as trustworthiness, attractiveness and expertise. In the backdrop, this paper seeks to explore the variables of brand positioning through sports celebrity endorsement. Secondly, to propose the model through merging the sport celebrity endorsement constructs with brand positioning constructs by drawing together and to develop the scale for measuring brand positioning through celebrity endorsement based on existing literature.

Anahtar Kelimeler

Brand Positioning Celebrity Endorsement Purchase Intention.

Toplam 0 adet kaynakça vardır.

Ayrıntılar

Diğer ID JA38HZ38NV
Yazarlar

Abdullah Malik Bu kişi benim

Bushan D. Sudhakar Bu kişi benim

Yayımlanma Tarihi 1 Aralık 2014
IZ https://izlik.org/JA92JB69ZG
Yayımlandığı Sayı Yıl 2014 Cilt: 4 Sayı: 4

Kaynak Göster

APA Malik, A., & Sudhakar, B. D. (2014). Brand Positioning Through Celebrity Endorsement - A Review Contribution to Brand Literature. International Review of Management and Marketing, 4(4), 259-275. https://izlik.org/JA92JB69ZG
AMA 1.Malik A, Sudhakar BD. Brand Positioning Through Celebrity Endorsement - A Review Contribution to Brand Literature. IRMM. 2014;4(4):259-275. https://izlik.org/JA92JB69ZG
Chicago Malik, Abdullah, ve Bushan D. Sudhakar. 2014. “Brand Positioning Through Celebrity Endorsement - A Review Contribution to Brand Literature”. International Review of Management and Marketing 4 (4): 259-75. https://izlik.org/JA92JB69ZG.
EndNote Malik A, Sudhakar BD (01 Aralık 2014) Brand Positioning Through Celebrity Endorsement - A Review Contribution to Brand Literature. International Review of Management and Marketing 4 4 259–275.
IEEE [1]A. Malik ve B. D. Sudhakar, “Brand Positioning Through Celebrity Endorsement - A Review Contribution to Brand Literature”, IRMM, c. 4, sy 4, ss. 259–275, Ara. 2014, [çevrimiçi]. Erişim adresi: https://izlik.org/JA92JB69ZG
ISNAD Malik, Abdullah - Sudhakar, Bushan D. “Brand Positioning Through Celebrity Endorsement - A Review Contribution to Brand Literature”. International Review of Management and Marketing 4/4 (01 Aralık 2014): 259-275. https://izlik.org/JA92JB69ZG.
JAMA 1.Malik A, Sudhakar BD. Brand Positioning Through Celebrity Endorsement - A Review Contribution to Brand Literature. IRMM. 2014;4:259–275.
MLA Malik, Abdullah, ve Bushan D. Sudhakar. “Brand Positioning Through Celebrity Endorsement - A Review Contribution to Brand Literature”. International Review of Management and Marketing, c. 4, sy 4, Aralık 2014, ss. 259-75, https://izlik.org/JA92JB69ZG.
Vancouver 1.Abdullah Malik, Bushan D. Sudhakar. Brand Positioning Through Celebrity Endorsement - A Review Contribution to Brand Literature. IRMM [Internet]. 01 Aralık 2014;4(4):259-75. Erişim adresi: https://izlik.org/JA92JB69ZG