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Year 2017, Volume: 7 Issue: 1, 175 - 182, 01.03.2017

Nguyen Minh Ha Nguyen Thi Dung

Abstract

To Study Consumers’ Use of Information on Food Labels in Vietnam

Year 2017, Volume: 7 Issue: 1, 175 - 182, 01.03.2017

Nguyen Minh Ha Nguyen Thi Dung

Abstract

The information on food labels is an important source to guide consumers in making choices of food. The objective of this study is to analyze factors affecting consumers’ awareness of food labeling information. The survey was conducted among 375 people with age of above 18 year old in Vietnam. Using the method of descriptive statistical analysis, testing the reliability of scale (Cronbach’s Alpha), exploratory factor analysis (EFA), and multivariate regression analysis, the results showed that there are 04 factors affecting consumers’ intention of using the information on food labels: Attitudes toward information on food labels, effect of society, perceived behavioral control, and concern about diet - health. In addition, the customers’ intention of using the information on food labels has a positive impact on their use behavior of information on food labels.

Keywords

Food labels intention behavior using information on food labels

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Details

Other ID JA96BB56EM
Journal Section Research Article
Authors

Nguyen Minh Ha This is me

Nguyen Thi Dung This is me

Publication Date March 1, 2017
Published in Issue Year 2017 Volume: 7 Issue: 1

Cite

APA Ha, N. M., & Dung, N. T. (2017). To Study Consumers’ Use of Information on Food Labels in Vietnam. International Review of Management and Marketing, 7(1), 175-182.
AMA Ha NM, Dung NT. To Study Consumers’ Use of Information on Food Labels in Vietnam. IRMM. March 2017;7(1):175-182.
Chicago Ha, Nguyen Minh, and Nguyen Thi Dung. “To Study Consumers’ Use of Information on Food Labels in Vietnam”. International Review of Management and Marketing 7, no. 1 (March 2017): 175-82.
EndNote Ha NM, Dung NT (March 1, 2017) To Study Consumers’ Use of Information on Food Labels in Vietnam. International Review of Management and Marketing 7 1 175–182.
IEEE N. M. Ha and N. T. Dung, “To Study Consumers’ Use of Information on Food Labels in Vietnam”, IRMM, vol. 7, no. 1, pp. 175–182, 2017.
ISNAD Ha, Nguyen Minh - Dung, Nguyen Thi. “To Study Consumers’ Use of Information on Food Labels in Vietnam”. International Review of Management and Marketing 7/1 (March 2017), 175-182.
JAMA Ha NM, Dung NT. To Study Consumers’ Use of Information on Food Labels in Vietnam. IRMM. 2017;7:175–182.
MLA Ha, Nguyen Minh and Nguyen Thi Dung. “To Study Consumers’ Use of Information on Food Labels in Vietnam”. International Review of Management and Marketing, vol. 7, no. 1, 2017, pp. 175-82.
Vancouver Ha NM, Dung NT. To Study Consumers’ Use of Information on Food Labels in Vietnam. IRMM. 2017;7(1):175-82.