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Year 2017, Volume: 7 Issue: 1, 484 - 491, 01.03.2017

Aris Tri Haryanto Tulus Haryono Hunik Sri Runing Sawitri

Abstract

Market Orientation, Learning Orientation and Small Medium Enterprises Performance:The Mediating Role of Innovation

Year 2017, Volume: 7 Issue: 1, 484 - 491, 01.03.2017

Aris Tri Haryanto Tulus Haryono Hunik Sri Runing Sawitri

Abstract

This study aims to empirically demonstrate the relationship of market orientation, learning orientation on innovation and business performance within
the scope of the small and medium enterprises (SMEs). Besides, this research also explaines the importance of company’s innovation as a mediating
relation to improve business performance. The samples of this study were 155 managers or owners of Meubeller SMEs in the Region of Karisidenan
Surakarta. The sampling technique used in this research was purposive sampling. The basic consideration of this research was the experience of the
SMEs Meubeller (either the manager or owner) in managing their businesses. The hypothesis testing results showed that market orientation gave positive
effect on business performance and innovation of the company. Orientation learning gave positive effect on business performance and innovation of
the company. Company’s innovation infl uenced business performance.

Keywords

Market Orientation Learning Orientation Performance Innovation

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Details

Other ID JA99ES58VA
Journal Section Research Article
Authors

Aris Tri Haryanto This is me

Tulus Haryono This is me

Hunik Sri Runing Sawitri This is me

Publication Date March 1, 2017
Published in Issue Year 2017 Volume: 7 Issue: 1

Cite

APA Haryanto, A. T., Haryono, T., & Sawitri, H. S. R. (2017). Market Orientation, Learning Orientation and Small Medium Enterprises Performance:The Mediating Role of Innovation. International Review of Management and Marketing, 7(1), 484-491.
AMA Haryanto AT, Haryono T, Sawitri HSR. Market Orientation, Learning Orientation and Small Medium Enterprises Performance:The Mediating Role of Innovation. IRMM. March 2017;7(1):484-491.
Chicago Haryanto, Aris Tri, Tulus Haryono, and Hunik Sri Runing Sawitri. “Market Orientation, Learning Orientation and Small Medium Enterprises Performance:The Mediating Role of Innovation”. International Review of Management and Marketing 7, no. 1 (March 2017): 484-91.
EndNote Haryanto AT, Haryono T, Sawitri HSR (March 1, 2017) Market Orientation, Learning Orientation and Small Medium Enterprises Performance:The Mediating Role of Innovation. International Review of Management and Marketing 7 1 484–491.
IEEE A. T. Haryanto, T. Haryono, and H. S. R. Sawitri, “Market Orientation, Learning Orientation and Small Medium Enterprises Performance:The Mediating Role of Innovation”, IRMM, vol. 7, no. 1, pp. 484–491, 2017.
ISNAD Haryanto, Aris Tri et al. “Market Orientation, Learning Orientation and Small Medium Enterprises Performance:The Mediating Role of Innovation”. International Review of Management and Marketing 7/1 (March 2017), 484-491.
JAMA Haryanto AT, Haryono T, Sawitri HSR. Market Orientation, Learning Orientation and Small Medium Enterprises Performance:The Mediating Role of Innovation. IRMM. 2017;7:484–491.
MLA Haryanto, Aris Tri et al. “Market Orientation, Learning Orientation and Small Medium Enterprises Performance:The Mediating Role of Innovation”. International Review of Management and Marketing, vol. 7, no. 1, 2017, pp. 484-91.
Vancouver Haryanto AT, Haryono T, Sawitri HSR. Market Orientation, Learning Orientation and Small Medium Enterprises Performance:The Mediating Role of Innovation. IRMM. 2017;7(1):484-91.