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Year 2016, Volume: 6 Issue: 4, 883 - 890, 01.09.2016

Darmesh Krishanan Aye Aye Khin Kevin Low Lock Teng Karuthan Chinna

Abstract

Consumers' Perceived Interactivity & Intention to Use Mobile Banking in Structural Equation Modeling

Year 2016, Volume: 6 Issue: 4, 883 - 890, 01.09.2016

Darmesh Krishanan Aye Aye Khin Kevin Low Lock Teng Karuthan Chinna

Abstract

A fair amount studies has been carried out on mobile banking adoption but limited number of studies focused on perceived interactivity. In reality, literatures on the key motivations of the intention to use mobile banking are no common standard of measurement. Therefore, there is a need to evaluate the factors influencing the Malaysian consumers' intention to use mobile banking services. This research fills the gap by integrating Technology Acceptance Model with perceived risk, perceived cost and perceived interactivity aspects are incorporated. This study’s foremost ambition is to analyze empirically the Malaysian consumers’ intention to use mobile banking services via Structural Equation Modeling Approach. The findings indicated usefulness, perceived cost, perceived interactivity, perceived risk, relative advantage and easefulness are significant determinants of consumers’ attitude towards using mobile banking which effects the consumers’ intention to use mobile banking. A critique of the destiny of mobile banking concludes this paper.

Keywords

Consumers’ perceived interactivity Mobile banking usage Structural Equation Modeling Approach

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Details

Other ID JA49DM52UR
Journal Section Research Article
Authors

Darmesh Krishanan This is me

Aye Aye Khin This is me

Kevin Low Lock Teng This is me

Karuthan Chinna This is me

Publication Date September 1, 2016
Published in Issue Year 2016 Volume: 6 Issue: 4

Cite

APA Krishanan, D., Khin, A. A., Teng, K. L. L., Chinna, K. (2016). Consumers’ Perceived Interactivity & Intention to Use Mobile Banking in Structural Equation Modeling. International Review of Management and Marketing, 6(4), 883-890.
AMA Krishanan D, Khin AA, Teng KLL, Chinna K. Consumers’ Perceived Interactivity & Intention to Use Mobile Banking in Structural Equation Modeling. IRMM. September 2016;6(4):883-890.
Chicago Krishanan, Darmesh, Aye Aye Khin, Kevin Low Lock Teng, and Karuthan Chinna. “Consumers’ Perceived Interactivity & Intention to Use Mobile Banking in Structural Equation Modeling”. International Review of Management and Marketing 6, no. 4 (September 2016): 883-90.
EndNote Krishanan D, Khin AA, Teng KLL, Chinna K (September 1, 2016) Consumers’ Perceived Interactivity & Intention to Use Mobile Banking in Structural Equation Modeling. International Review of Management and Marketing 6 4 883–890.
IEEE D. Krishanan, A. A. Khin, K. L. L. Teng, and K. Chinna, “Consumers’ Perceived Interactivity & Intention to Use Mobile Banking in Structural Equation Modeling”, IRMM, vol. 6, no. 4, pp. 883–890, 2016.
ISNAD Krishanan, Darmesh et al. “Consumers’ Perceived Interactivity & Intention to Use Mobile Banking in Structural Equation Modeling”. International Review of Management and Marketing 6/4 (September 2016), 883-890.
JAMA Krishanan D, Khin AA, Teng KLL, Chinna K. Consumers’ Perceived Interactivity & Intention to Use Mobile Banking in Structural Equation Modeling. IRMM. 2016;6:883–890.
MLA Krishanan, Darmesh et al. “Consumers’ Perceived Interactivity & Intention to Use Mobile Banking in Structural Equation Modeling”. International Review of Management and Marketing, vol. 6, no. 4, 2016, pp. 883-90.
Vancouver Krishanan D, Khin AA, Teng KLL, Chinna K. Consumers’ Perceived Interactivity & Intention to Use Mobile Banking in Structural Equation Modeling. IRMM. 2016;6(4):883-90.