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Year 2016, Volume: 6 Issue: 4, 993 - 1004, 01.09.2016

Abstract

Determinants of Smartphone Repeat Purchase Intention among Malaysians: A Moderation Role of Social Influence and a Mediating Effect of Consumer Satisfaction

Year 2016, Volume: 6 Issue: 4, 993 - 1004, 01.09.2016

Abstract

The purpose of this research is to examine impact of consumer inertia and product attribute (PA) on consumer intention of repeat purchase. This paper
also aims to assess the medication effect of satisfaction on relation between PA and repeat purchase intention (RPI). This research intends to valid a
moderator role of social influence (SI) impacting the association between consumer inertia and RPI. This quantitative study proposed a conceptual
framework and collected a total of 220 samples from Malaysian consumers to assess research hypothesis and construct associated relationships and
impacts among several critical variables. Both measurement model and construct model were established and evaluated using AMOS 21. Results
present that PA and consumer inertia significantly influence consumer intention of repeat purchase. Satisfaction partially mediates the relationship
between PA and RPI. The moderator role of SI interacts with consumer inertia to have an impact on the level of the RPI.

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Details

Other ID JA52CM65ZZ
Journal Section Research Article
Authors

See Kwong Goh This is me

Nan Jiang This is me

Muhamad Faiz Abdul Hak This is me

Pei Leng Tee This is me

Publication Date September 1, 2016
Published in Issue Year 2016 Volume: 6 Issue: 4

Cite

APA Goh, S. K., Jiang, N., Hak, M. F. A., Tee, P. L. (2016). Determinants of Smartphone Repeat Purchase Intention among Malaysians: A Moderation Role of Social Influence and a Mediating Effect of Consumer Satisfaction. International Review of Management and Marketing, 6(4), 993-1004.
AMA Goh SK, Jiang N, Hak MFA, Tee PL. Determinants of Smartphone Repeat Purchase Intention among Malaysians: A Moderation Role of Social Influence and a Mediating Effect of Consumer Satisfaction. IRMM. September 2016;6(4):993-1004.
Chicago Goh, See Kwong, Nan Jiang, Muhamad Faiz Abdul Hak, and Pei Leng Tee. “Determinants of Smartphone Repeat Purchase Intention Among Malaysians: A Moderation Role of Social Influence and a Mediating Effect of Consumer Satisfaction”. International Review of Management and Marketing 6, no. 4 (September 2016): 993-1004.
EndNote Goh SK, Jiang N, Hak MFA, Tee PL (September 1, 2016) Determinants of Smartphone Repeat Purchase Intention among Malaysians: A Moderation Role of Social Influence and a Mediating Effect of Consumer Satisfaction. International Review of Management and Marketing 6 4 993–1004.
IEEE S. K. Goh, N. Jiang, M. F. A. Hak, and P. L. Tee, “Determinants of Smartphone Repeat Purchase Intention among Malaysians: A Moderation Role of Social Influence and a Mediating Effect of Consumer Satisfaction”, IRMM, vol. 6, no. 4, pp. 993–1004, 2016.
ISNAD Goh, See Kwong et al. “Determinants of Smartphone Repeat Purchase Intention Among Malaysians: A Moderation Role of Social Influence and a Mediating Effect of Consumer Satisfaction”. International Review of Management and Marketing 6/4 (September 2016), 993-1004.
JAMA Goh SK, Jiang N, Hak MFA, Tee PL. Determinants of Smartphone Repeat Purchase Intention among Malaysians: A Moderation Role of Social Influence and a Mediating Effect of Consumer Satisfaction. IRMM. 2016;6:993–1004.
MLA Goh, See Kwong et al. “Determinants of Smartphone Repeat Purchase Intention Among Malaysians: A Moderation Role of Social Influence and a Mediating Effect of Consumer Satisfaction”. International Review of Management and Marketing, vol. 6, no. 4, 2016, pp. 993-1004.
Vancouver Goh SK, Jiang N, Hak MFA, Tee PL. Determinants of Smartphone Repeat Purchase Intention among Malaysians: A Moderation Role of Social Influence and a Mediating Effect of Consumer Satisfaction. IRMM. 2016;6(4):993-1004.