Determinants of Smartphone Repeat Purchase Intention among Malaysians: A Moderation Role of Social Influence and a Mediating Effect of Consumer Satisfaction
Year 2016,
Volume: 6 Issue: 4, 993 - 1004, 01.09.2016
The purpose of this research is to examine impact of consumer inertia and product attribute (PA) on consumer intention of repeat purchase. This paper
also aims to assess the medication effect of satisfaction on relation between PA and repeat purchase intention (RPI). This research intends to valid a
moderator role of social influence (SI) impacting the association between consumer inertia and RPI. This quantitative study proposed a conceptual
framework and collected a total of 220 samples from Malaysian consumers to assess research hypothesis and construct associated relationships and
impacts among several critical variables. Both measurement model and construct model were established and evaluated using AMOS 21. Results
present that PA and consumer inertia significantly influence consumer intention of repeat purchase. Satisfaction partially mediates the relationship
between PA and RPI. The moderator role of SI interacts with consumer inertia to have an impact on the level of the RPI.
Goh, S. K., Jiang, N., Hak, M. F. A., Tee, P. L. (2016). Determinants of Smartphone Repeat Purchase Intention among Malaysians: A Moderation Role of Social Influence and a Mediating Effect of Consumer Satisfaction. International Review of Management and Marketing, 6(4), 993-1004.
AMA
Goh SK, Jiang N, Hak MFA, Tee PL. Determinants of Smartphone Repeat Purchase Intention among Malaysians: A Moderation Role of Social Influence and a Mediating Effect of Consumer Satisfaction. IRMM. September 2016;6(4):993-1004.
Chicago
Goh, See Kwong, Nan Jiang, Muhamad Faiz Abdul Hak, and Pei Leng Tee. “Determinants of Smartphone Repeat Purchase Intention Among Malaysians: A Moderation Role of Social Influence and a Mediating Effect of Consumer Satisfaction”. International Review of Management and Marketing 6, no. 4 (September 2016): 993-1004.
EndNote
Goh SK, Jiang N, Hak MFA, Tee PL (September 1, 2016) Determinants of Smartphone Repeat Purchase Intention among Malaysians: A Moderation Role of Social Influence and a Mediating Effect of Consumer Satisfaction. International Review of Management and Marketing 6 4 993–1004.
IEEE
S. K. Goh, N. Jiang, M. F. A. Hak, and P. L. Tee, “Determinants of Smartphone Repeat Purchase Intention among Malaysians: A Moderation Role of Social Influence and a Mediating Effect of Consumer Satisfaction”, IRMM, vol. 6, no. 4, pp. 993–1004, 2016.
ISNAD
Goh, See Kwong et al. “Determinants of Smartphone Repeat Purchase Intention Among Malaysians: A Moderation Role of Social Influence and a Mediating Effect of Consumer Satisfaction”. International Review of Management and Marketing 6/4 (September 2016), 993-1004.
JAMA
Goh SK, Jiang N, Hak MFA, Tee PL. Determinants of Smartphone Repeat Purchase Intention among Malaysians: A Moderation Role of Social Influence and a Mediating Effect of Consumer Satisfaction. IRMM. 2016;6:993–1004.
MLA
Goh, See Kwong et al. “Determinants of Smartphone Repeat Purchase Intention Among Malaysians: A Moderation Role of Social Influence and a Mediating Effect of Consumer Satisfaction”. International Review of Management and Marketing, vol. 6, no. 4, 2016, pp. 993-1004.
Vancouver
Goh SK, Jiang N, Hak MFA, Tee PL. Determinants of Smartphone Repeat Purchase Intention among Malaysians: A Moderation Role of Social Influence and a Mediating Effect of Consumer Satisfaction. IRMM. 2016;6(4):993-1004.
