COVID-19 PANDEMİSİNİN SİNEMA, TELEVİZYON VE OTT PLATFORMLARINDAKİ İZLEYİCİ PRATİKLERİNE ETKİLERİ

Abstract

Amaç: Bu çalışmanın amacı, 2019-2021 yılları arasındaki son küresel pandemi döneminde sinema sektörünün ve dolayısıyla üretilen filmlerin dizilere göre değer kaybedip kaybetmediğini ortaya koymaktır. Bu çalışma aynı zamanda sinema salonlarının gelecek yıllarda televizyon ve internet yayınları karşısındaki konumundan ve gelirlerinden de bahsetmektedir. Yaklaşım: Televizyonun ve günümüz internet platformlarının mevcudiyeti, çok sayıda izleyici için çeşitli film veya dizilere erişimi önemli ölçüde kolaylaştırmaktadır. Bu durumda izleyicinin film izleme alışkanlıklarının artık internet üzerinden büyük ölçüde kamusal alanlardan özel alanlara kaydığı ve uzun vadede de böyle devam edeceği anlamına mı geliyor? Bu noktadan hareketle, kamusal alanlardaki sinemaların özel alanlara açık bir şekilde mağlup edildiği bir dönemde bu tür salgın hastalıklar nedeniyle kamusal alanlara getirilen kısıtlamaların, ilerleyen yıllarda sinemalara olan ilgiyi hızla azaltacağını ortaya koymaktadır. Bulgular: Bu kısıtlamalar nedeniyle sinemada yaşanacak ekonomik zorlukların yanı sıra küresel olarak film izleyicilerinde bu dönemde %72'lik bir düşüşten söz edilmektedir. Türevleri ile hayatımızda uzun süre var olması beklenen bu tür pandemiler nedeniyle izleyicilerin film izleme alışkanlıklarında kaçınılmaz bir değişikliğe neden olarak önümüzdeki yıllarda da sinemalarda pandemi öncesine göre çok daha düşük seviyelerde ilerlemeye devam edeceği açıkça görülmektedir. Özgünlük: Son yıllarda sayısı günden güne artan dijital yayın platformları ile sinemalar arasında, özellikle COVID-19 pandemi süreci sonrasında değişen izleyici oranlarının araştırmacılara sunulması noktasında ilk araştırma olması, çalışmanın özgün yanını ortaya koymaktadır.

Keywords

• Serbest Zaman
• Filmler
• Pandemi
• TV Dizileri.
• OTT Platformları
• Covid-19

THE EFFECTS OF COVID-19 PANDEMIC ON AUDIENCE PRACTICES IN CINEMA, TELEVISION, AND OTT PLATFORMS

Abstract

Purpose: The aim of this study is to show whether the cinema industry and therefore the movies produced, lost value compared to the TV series during the last global pandemic period between 2019-2021. This study also expresses the position of movie theaters and their revenues against television and internet broadcasts in the coming years. Approach: The availability of television and today’s internet platforms significantly facilitates access to various movies or series for a large number of viewers. In this case, does it mean that the movie-watching habits of the audience have now largely shifted from public spaces to private spaces via the internet and will continue to do so in the long run? From this point of view, it presents that the restrictions imposed on public spaces due to such epidemics at a time when movie theaters in public spaces are clearly defeated by private spaces will rapidly reduce the interest in cinemas in the following years. Findings: Due to these restrictions, in addition to the economic difficulties to be experienced in the cinema as global decrease of 72% in movie audiences is mentioned in this period. It is clearly seen that it will continue to progress in the coming years due to such pandemics, which are expected to exist in our lives for a long time with its derivatives, by causing an inevitable change in the movie-watching habits of the audience, and it will progress at much lower levels at cinemas than it was before the pandemic. Originality: The fact that it is the first study to present the changing audience ratios between digital broadcasting platforms and cinemas, which have increased in recent years, especially after the COVID-19 pandemic process, reveals the originality of the study.

Keywords

• Covid-19
• Leisure Time
• Movies
• Pandemic
• TV Series
• OTT Platforms.

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