The Importance Of Entrepreneurship On City Branding: The Case Of Usak
Abstract
City branding in the simplest term is able to be defined as adaptation of product or service marketing in the traditional marketing to city. In order to create a branding city, activities such as investment, exportation, tourism, education, culture and sport should be an attractive position in the mind of people. In addition to city branding, having entrepreneurs who can be benefited from these positions are very important. In this respect, there is a need to determine the relationship between entrepreneurs’ tendency and city branding.
In this study, the effect of city branding on entrepreneurship tendency is discussed through the use of city branding perception scale and entrepreneurship tendency scale that encompasses three dimensions as locus of control, open to innovation and creativity.. The survey practice which is one of the emprical methods was carried out on students of Usak University, Faculty of Economics and Administrative Sciences and analyzed via statistical package software.
Keywords
City Branding,Entrepreneurship Tendency,Marketing,Brand,Entrepreneurship
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