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Researchers
Mehmet Gökerik
Mehmet Gökerik
Asst. Prof. Dr.
KARABÜK ÜNİVERSİTESİ, İŞLETME FAKÜLTESİ
Publication
14
Review
35
CrossRef Cited
7
14
Publication
35
Review
7
CrossRef Cited
0000-0002-0827-5805
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Summary
Publications
Peer Review
Cited
Research Fields
Marketing
Digital Marketing
Marketing Communications
Consumer Behaviour
Product and Brand Management
Institution
KARABÜK ÜNİVERSİTESİ, İŞLETME FAKÜLTESİ
Popular Publications
Evaluation of Career Planning Attitudes of Students in Terms of Demographic Factors: A Research on Karabuk University Faculty of Business Administration Students
Authors:
Ozan Büyükyılmaz
, Sertaç Ercan,
Mehmet Gökerik
Published: 2016 ,
Journal of the Human and Social Science Researches
DOI: -
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
5757
0
CITED
1
FAVORITE
5757
TOTAL DOWNLOAD COUNT
The Importance Of Entrepreneurship On City Branding: The Case Of Usak
Authors:
Mehmet Gökerik
,
Mahmut Tekin
Published: 2016 ,
Journal of the Human and Social Science Researches
DOI: 10.15869/itobiad.260264
CITED
1
FAVORITE
1
TOTAL DOWNLOAD COUNT
2748
1
CITED
1
FAVORITE
2748
TOTAL DOWNLOAD COUNT
The Impact of Social Marketing and Brand Relationships on Purchase Behavior
Authors:
İdil Gökgöz
,
Mehmet Gökerik
Published: 2024 ,
Journal of Economics Business and Political Researches
DOI: 10.25204/iktisad.1403142
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
61
0
CITED
1
FAVORITE
61
TOTAL DOWNLOAD COUNT
The Relationship Between Electronic Word-of-Mouth Marketing and Consumption Types: The Moderating Role of Income
Authors:
Mehmet Gökerik
Published: 2024 ,
İzmir Journal of Economics
DOI: 10.24988/ije.1415208
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
28
0
CITED
1
FAVORITE
28
TOTAL DOWNLOAD COUNT
Consumer Cynicism in Influencer Marketing: An Impact Analysis on Purchase Intention and Brand Loyalty
Authors:
Mehmet Gökerik
Published: 2024 ,
Journal of the Human and Social Science Researches
DOI: 10.15869/itobiad.1422438
CITED
2
FAVORITE
1
TOTAL DOWNLOAD COUNT
618
2
CITED
1
FAVORITE
618
TOTAL DOWNLOAD COUNT
Publications
The Relationship Between Electronic Word-of-Mouth Marketing and Consumption Types: The Moderating Role of Income
Authors:
Mehmet Gökerik
Published: 2024 ,
İzmir Journal of Economics
DOI: 10.24988/ije.1415208
FAVORITE
1
TOTAL DOWNLOAD COUNT
28
1
FAVORITE
28
TOTAL DOWNLOAD COUNT
The Moderating Role of Income in The Effect of Social Media Marketing on Consumer Ethnocentrism
Authors:
Mehmet Gökerik
,
Kerim Tanış
Published: 2024 ,
Uluslararası Finansal Ekonomi ve Bankacılık Uygulamaları Dergisi
DOI: 10.57085/ufebud.1432583
FAVORITE
0
TOTAL DOWNLOAD COUNT
39
0
FAVORITE
39
TOTAL DOWNLOAD COUNT
Guerrilla Marketing Strategies: Achieving Big Results on A Small Budget
Authors:
Mehmet Gökerik
,
Ahmet Gürbüz
Published: 2024 ,
Uluslararası Bankacılık Ekonomi ve Yönetim Araştırmaları Dergisi
DOI: 10.52736/ubeyad.1427218
FAVORITE
0
TOTAL DOWNLOAD COUNT
30
0
FAVORITE
30
TOTAL DOWNLOAD COUNT
New Perspectives in Islamic Marketing: A Bibliometric Approach
Authors:
Mehmet Gökerik
Published: 2024 ,
Academic Platform Journal of Halal Lifestyle
DOI: 10.53569/apjhls.1428809
FAVORITE
1
TOTAL DOWNLOAD COUNT
65
1
FAVORITE
65
TOTAL DOWNLOAD COUNT
The Impact of Social Marketing and Brand Relationships on Purchase Behavior
Authors:
İdil Gökgöz
,
Mehmet Gökerik
Published: 2024 ,
Journal of Economics Business and Political Researches
DOI: 10.25204/iktisad.1403142
FAVORITE
1
TOTAL DOWNLOAD COUNT
61
1
FAVORITE
61
TOTAL DOWNLOAD COUNT
Digital Marketing Trends Reshaped by Artificial Intelligence: A Bibliometric Approach
Authors:
Mehmet Gökerik
,
Öznur Aktaş
Published: 2024 ,
JOEEP: Journal of Emerging Economies and Policy
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
126
0
FAVORITE
126
TOTAL DOWNLOAD COUNT
Sustainable Marketing Map: An Analysis on Academic Studies
Authors:
Mehmet Gökerik
Published: 2024 ,
Journal of Economy Business and Management
DOI: 10.7596/jebm.30062024.001
FAVORITE
1
TOTAL DOWNLOAD COUNT
45
1
FAVORITE
45
TOTAL DOWNLOAD COUNT
The Moderating Role of Generation in the Effect of Electronic Word-of-Mouth Marketing on Brand Attitudes
Authors:
Mehmet Gökerik
Published: 2024 ,
Journal of Research in Entrepreneurship Innovation and Marketing
DOI: 10.31006/gipad.1433672
FAVORITE
1
TOTAL DOWNLOAD COUNT
38
1
FAVORITE
38
TOTAL DOWNLOAD COUNT
The Enchantment of Social Media Influencers: Analysing Consumer Attitudes Through the Lens of the Information Adoption Model
Authors:
Mehmet Gökerik
Published: 2024 ,
OPUS Journal of Society Research
DOI: 10.26466/opusjsr.1454145
FAVORITE
0
TOTAL DOWNLOAD COUNT
225
0
FAVORITE
225
TOTAL DOWNLOAD COUNT
Consumer Cynicism in Influencer Marketing: An Impact Analysis on Purchase Intention and Brand Loyalty
Authors:
Mehmet Gökerik
Published: 2024 ,
Journal of the Human and Social Science Researches
DOI: 10.15869/itobiad.1422438
FAVORITE
1
TOTAL DOWNLOAD COUNT
618
1
FAVORITE
618
TOTAL DOWNLOAD COUNT
A Novel Robust Theoretical Approach on Social Media Advertisement Platform Selection
Authors:
Furkan Göktaş
,
Mehmet Gökerik
Published: 2024 ,
International Journal of Engineering Research and Development
DOI: 10.29137/umagd.1398580
FAVORITE
0
TOTAL DOWNLOAD COUNT
233
0
FAVORITE
233
TOTAL DOWNLOAD COUNT
EXPLORİNG THE PERCEPTIONS OF UNIVERSITY STUDENTS TOWARDS INSTAGRAM THROUGH METAPHOR ANALYSIS
Authors:
Mehmet Gökerik
,
Ebubekir Işık
Published: 2023 ,
Research of Financial Economic and Social Studies
DOI: 10.29106/fesa.1264932
FAVORITE
0
TOTAL DOWNLOAD COUNT
221
0
FAVORITE
221
TOTAL DOWNLOAD COUNT
The Importance Of Entrepreneurship On City Branding: The Case Of Usak
Authors:
Mehmet Gökerik
,
Mahmut Tekin
Published: 2016 ,
Journal of the Human and Social Science Researches
DOI: 10.15869/itobiad.260264
FAVORITE
1
TOTAL DOWNLOAD COUNT
2748
1
FAVORITE
2748
TOTAL DOWNLOAD COUNT
Evaluation of Career Planning Attitudes of Students in Terms of Demographic Factors: A Research on Karabuk University Faculty of Business Administration Students
Authors:
Ozan Büyükyılmaz
, Sertaç Ercan,
Mehmet Gökerik
Published: 2016 ,
Journal of the Human and Social Science Researches
DOI: -
FAVORITE
1
TOTAL DOWNLOAD COUNT
5757
1
FAVORITE
5757
TOTAL DOWNLOAD COUNT
Articles published in
Academic Platform Journal of Halal Lifestyle
İzmir Journal of Economics
International Journal of Engineering Research and Development
JOEEP: Journal of Emerging Economies and Policy
Journal of Economics Business and Political Researches
Journal of Economy Business and Management
Journal of Research in Entrepreneurship Innovation and Marketing
Journal of the Human and Social Science Researches
OPUS Journal of Society Research
Research of Financial Economic and Social Studies
Uluslararası Bankacılık Ekonomi ve Yönetim Araştırmaları Dergisi
Uluslararası Finansal Ekonomi ve Bankacılık Uygulamaları Dergisi
Reviews
Academic Platform Journal of Halal Lifestyle
Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi
Dumlupınar University Journal of Feas
Economics Business and Organization Research
International Journal of Engineering Research and Development
Journal of Economy Business and Management
Sosyal Mucit Academic Review
Uluslararası Bankacılık Ekonomi ve Yönetim Araştırmaları Dergisi
Van Yüzüncü Yıl Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Yeni Medya
Publications
Consumer Cynicism in Influencer Marketing: An Impact Analysis on Purchase Intention and Brand Loyalty
Authors:
Mehmet Gökerik
Published: 2024 ,
Journal of the Human and Social Science Researches
DOI: 10.15869/itobiad.1422438
CITED
2
FAVORITE
1
TOTAL DOWNLOAD COUNT
618
2
CITED
1
FAVORITE
618
TOTAL DOWNLOAD COUNT
A Novel Robust Theoretical Approach on Social Media Advertisement Platform Selection
Authors:
Furkan Göktaş
,
Mehmet Gökerik
Published: 2024 ,
International Journal of Engineering Research and Development
DOI: 10.29137/umagd.1398580
CITED
4
FAVORITE
0
TOTAL DOWNLOAD COUNT
233
4
CITED
0
FAVORITE
233
TOTAL DOWNLOAD COUNT
The Importance Of Entrepreneurship On City Branding: The Case Of Usak
Authors:
Mehmet Gökerik
,
Mahmut Tekin
Published: 2016 ,
Journal of the Human and Social Science Researches
DOI: 10.15869/itobiad.260264
CITED
1
FAVORITE
1
TOTAL DOWNLOAD COUNT
2748
1
CITED
1
FAVORITE
2748
TOTAL DOWNLOAD COUNT
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