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Mehmet Gökerik Assoc. Prof. Dr. KARABÜK ÜNİVERSİTESİ, İŞLETME FAKÜLTESİ
Publication 18 Review 49 CrossRef Cited 43 TR Dizin Cited 7
18 Publication
49 Review
43 CrossRef Cited
7 TR Dizin Cited
0000-0002-0827-5805

Research Fields

Product and Brand Management Marketing Digital Marketing Marketing Communications Consumer Behaviour

Institution

KARABÜK ÜNİVERSİTESİ, İŞLETME FAKÜLTESİ

Popular Publications

Nostalgia for the Past: The Impact of Retro Advertisements Shared on Social Media on Brand Relationships and Purchase Intentions
Authors: Mehmet Gökerik
Published: 2024 , Journal of Current Marketing Approaches and Research
DOI: 10.54439/gupayad.1514338
CITED 1 FAVORITE 3 TOTAL DOWNLOAD COUNT 3005

1

3

3005

The Impact of Social Marketing and Brand Relationships on Purchase Behavior
Authors: İdil Gökgöz , Mehmet Gökerik
Published: 2024 , Journal of Economics Business and Political Researches
DOI: 10.25204/iktisad.1403142
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 821

0

2

821

EXPLORİNG THE PERCEPTIONS OF UNIVERSITY STUDENTS TOWARDS INSTAGRAM THROUGH METAPHOR ANALYSIS
Authors: Mehmet Gökerik , Ebubekir Işık
Published: 2023 , Research of Financial Economic and Social Studies
DOI: 10.29106/fesa.1264932
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1135

2

1

1135

The Relationship Between Electronic Word-of-Mouth Marketing and Consumption Types: The Moderating Role of Income
Authors: Mehmet Gökerik
Published: 2024 , İzmir Journal of Economics
DOI: 10.24988/ije.1415208
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1351

0

1

1351

Consumer Cynicism in Influencer Marketing: An Impact Analysis on Purchase Intention and Brand Loyalty
Authors: Mehmet Gökerik
Published: 2024 , Journal of the Human and Social Science Researches
DOI: 10.15869/itobiad.1422438
CITED 19 FAVORITE 1 TOTAL DOWNLOAD COUNT 6587

19

1

6587

Publications

Trust Perception and The Halo Effect in Shaping Purchase Intention and Brand Advocacy: A Parasocial Interaction Perspective
Authors: Fatih Yörükoğlu , Mehmet Gökerik
Published: 2026 , International Journal of Economics Business and Politics
DOI: 10.29216/ueip.1790480
FAVORITE 1 TOTAL DOWNLOAD COUNT 1344

1

1344

THE INTERACTION OF SOCIAL MEDIA, COGNITIVE DISSONANCE, AND CONSUMER CYNICISM IN SHAPING CONSUMER BEHAVIOR: A CONCEPTUAL EVALUATION
Authors: Ebubekir Işık , Mehmet Gökerik
Published: 2025 , Journal of Economy Business and Management
DOI: 10.7596/jebm.1782685
FAVORITE 1 TOTAL DOWNLOAD COUNT 637

1

637

Nostalgia for the Past: The Impact of Retro Advertisements Shared on Social Media on Brand Relationships and Purchase Intentions
Authors: Mehmet Gökerik
Published: 2024 , Journal of Current Marketing Approaches and Research
DOI: 10.54439/gupayad.1514338
FAVORITE 3 TOTAL DOWNLOAD COUNT 3005

3

3005

The Relationship Between Electronic Word-of-Mouth Marketing and Consumption Types: The Moderating Role of Income
Authors: Mehmet Gökerik
Published: 2024 , İzmir Journal of Economics
DOI: 10.24988/ije.1415208
FAVORITE 1 TOTAL DOWNLOAD COUNT 1351

1

1351

A novel game - theoretical approach on the social media advertisement platform selection
Authors: Furkan Göktaş , Mehmet Gökerik
Published: 2024 , Journal of Turkish Operations Management
DOI: 10.56554/jtom.1280848
FAVORITE 0 TOTAL DOWNLOAD COUNT 796

0

796

Guerrilla Marketing Strategies: Achieving Big Results on A Small Budget
Authors: Mehmet Gökerik , Ahmet Gürbüz
Published: 2024 , Uluslararası Bankacılık Ekonomi ve Yönetim Araştırmaları Dergisi
DOI: 10.52736/ubeyad.1427218
FAVORITE 1 TOTAL DOWNLOAD COUNT 1482

1

1482

The Moderating Role of Income in The Effect of Social Media Marketing on Consumer Ethnocentrism
Authors: Mehmet Gökerik , Kerim Tanış
Published: 2024 , Uluslararası Finansal Ekonomi ve Bankacılık Uygulamaları Dergisi
DOI: 10.57085/ufebud.1432583
FAVORITE 1 TOTAL DOWNLOAD COUNT 724

1

724

Sustainable Marketing Map: An Analysis on Academic Studies
Authors: Mehmet Gökerik
Published: 2024 , Journal of Economy Business and Management
DOI: 10.7596/jebm.30062024.001
FAVORITE 1 TOTAL DOWNLOAD COUNT 1299

1

1299

The Impact of Social Marketing and Brand Relationships on Purchase Behavior
Authors: İdil Gökgöz , Mehmet Gökerik
Published: 2024 , Journal of Economics Business and Political Researches
DOI: 10.25204/iktisad.1403142
FAVORITE 2 TOTAL DOWNLOAD COUNT 821

2

821

New Perspectives in Islamic Marketing: A Bibliometric Approach
Authors: Mehmet Gökerik
Published: 2024 , Academic Platform Journal of Halal Lifestyle
DOI: 10.53569/apjhls.1428809
FAVORITE 1 TOTAL DOWNLOAD COUNT 1172

1

1172

Digital Marketing Trends Reshaped by Artificial Intelligence: A Bibliometric Approach
Authors: Mehmet Gökerik , Öznur Aktaş
Published: 2024 , JOEEP: Journal of Emerging Economies and Policy
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 2317

0

2317

The Moderating Role of Generation in the Effect of Electronic Word-of-Mouth Marketing on Brand Attitudes
Authors: Mehmet Gökerik
Published: 2024 , Girişimcilik İnovasyon ve Pazarlama Araştırmaları Dergisi
DOI: 10.31006/gipad.1433672
FAVORITE 1 TOTAL DOWNLOAD COUNT 1040

1

1040

The Enchantment of Social Media Influencers: Analysing Consumer Attitudes Through the Lens of the Information Adoption Model
Authors: Mehmet Gökerik
Published: 2024 , OPUS Journal of Society Research
DOI: 10.26466/opusjsr.1454145
FAVORITE 1 TOTAL DOWNLOAD COUNT 2572

1

2572

Consumer Cynicism in Influencer Marketing: An Impact Analysis on Purchase Intention and Brand Loyalty
Authors: Mehmet Gökerik
Published: 2024 , Journal of the Human and Social Science Researches
DOI: 10.15869/itobiad.1422438
FAVORITE 1 TOTAL DOWNLOAD COUNT 6587

1

6587

A Novel Robust Theoretical Approach on Social Media Advertisement Platform Selection
Authors: Furkan Göktaş , Mehmet Gökerik
Published: 2024 , International Journal of Engineering Research and Development
DOI: 10.29137/umagd.1398580
FAVORITE 0 TOTAL DOWNLOAD COUNT 1228

0

1228

EXPLORİNG THE PERCEPTIONS OF UNIVERSITY STUDENTS TOWARDS INSTAGRAM THROUGH METAPHOR ANALYSIS
Authors: Mehmet Gökerik , Ebubekir Işık
Published: 2023 , Research of Financial Economic and Social Studies
DOI: 10.29106/fesa.1264932
FAVORITE 1 TOTAL DOWNLOAD COUNT 1135

1

1135

Evaluation of Career Planning Attitudes of Students in Terms of Demographic Factors: A Research on Karabuk University Faculty of Business Administration Students
Authors: Ozan Büyükyılmaz , Sertaç Ercan , Mehmet Gökerik
Published: 2016 , Journal of the Human and Social Science Researches
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 6779

1

6779

The Importance Of Entrepreneurship On City Branding: The Case Of Usak
Authors: Mehmet Gökerik , Mahmut Tekin
Published: 2016 , Journal of the Human and Social Science Researches
DOI: 10.15869/itobiad.260264
FAVORITE 1 TOTAL DOWNLOAD COUNT 3330

1

3330

Articles published in
Academic Platform Journal of Halal Lifestyle
Academic Platform Journal of Halal Lifestyle
Girişimcilik İnovasyon ve Pazarlama Araştırmaları Dergisi
Girişimcilik İnovasyon ve Pazarlama Araştırmaları Dergisi
İzmir Journal of Economics
İzmir Journal of Economics
International Journal of Economics Business and Politics
International Journal of Economics Business and Politics
International Journal of Engineering Research and Development
International Journal of Engineering Research and Development
JOEEP: Journal of Emerging Economies and Policy
JOEEP: Journal of Emerging Economies and Policy
Journal of Current Marketing Approaches and Research
Journal of Current Marketing Approaches and Research
Journal of Economics Business and Political Researches
Journal of Economics Business and Political Researches
Journal of Economy Business and Management
Journal of Economy Business and Management
Journal of the Human and Social Science Researches
Journal of the Human and Social Science Researches
Journal of Turkish Operations Management
Journal of Turkish Operations Management
OPUS Journal of Society Research
OPUS Journal of Society Research
Research of Financial Economic and Social Studies
Research of Financial Economic and Social Studies
Uluslararası Bankacılık Ekonomi ve Yönetim Araştırmaları Dergisi
Uluslararası Bankacılık Ekonomi ve Yönetim Araştırmaları Dergisi
Uluslararası Finansal Ekonomi ve Bankacılık Uygulamaları Dergisi
Uluslararası Finansal Ekonomi ve Bankacılık Uygulamaları Dergisi

Reviews

Academic Platform Journal of Halal Lifestyle
Academic Platform Journal of Halal Lifestyle
Afyon Kocatepe University Journal of Economics and Administrative Sciences
Afyon Kocatepe University Journal of Economics and Administrative Sciences
Alanya Academic Review
Alanya Academic Review
Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi
Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi
Dumlupınar Üniversitesi İİBF Dergisi
Dumlupınar Üniversitesi İİBF Dergisi
Yaşar Üniversitesi E-Dergisi
Yaşar Üniversitesi E-Dergisi
Economics Business and Organization Research
Economics Business and Organization Research
International Journal of Engineering Research and Development
International Journal of Engineering Research and Development
JOEEP: Journal of Emerging Economies and Policy
JOEEP: Journal of Emerging Economies and Policy
Journal of Current Marketing Approaches and Research
Journal of Current Marketing Approaches and Research
Journal of Economy Business and Management
Journal of Economy Business and Management
Journal of Erciyes Academy
Journal of Erciyes Academy
Journal of Social Sciences of Mus Alparslan University
Journal of Social Sciences of Mus Alparslan University
Kastamonu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Kastamonu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Sosyal Mucit Academic Review
Sosyal Mucit Academic Review
Uluslararası Bankacılık Ekonomi ve Yönetim Araştırmaları Dergisi
Uluslararası Bankacılık Ekonomi ve Yönetim Araştırmaları Dergisi
Van Yüzüncü Yıl Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Van Yüzüncü Yıl Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Yeni Medya
Yeni Medya

Publications

THE INTERACTION OF SOCIAL MEDIA, COGNITIVE DISSONANCE, AND CONSUMER CYNICISM IN SHAPING CONSUMER BEHAVIOR: A CONCEPTUAL EVALUATION
Authors: Ebubekir Işık , Mehmet Gökerik
Published: 2025 , Journal of Economy Business and Management
DOI: 10.7596/jebm.1782685
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 637

1

1

637

Nostalgia for the Past: The Impact of Retro Advertisements Shared on Social Media on Brand Relationships and Purchase Intentions
Authors: Mehmet Gökerik
Published: 2024 , Journal of Current Marketing Approaches and Research
DOI: 10.54439/gupayad.1514338
CITED 1 FAVORITE 3 TOTAL DOWNLOAD COUNT 3005

1

3

3005

A novel game - theoretical approach on the social media advertisement platform selection
Authors: Furkan Göktaş , Mehmet Gökerik
Published: 2024 , Journal of Turkish Operations Management
DOI: 10.56554/jtom.1280848
CITED 3 FAVORITE 0 TOTAL DOWNLOAD COUNT 796

3

0

796

New Perspectives in Islamic Marketing: A Bibliometric Approach
Authors: Mehmet Gökerik
Published: 2024 , Academic Platform Journal of Halal Lifestyle
DOI: 10.53569/apjhls.1428809
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1172

2

1

1172

The Moderating Role of Generation in the Effect of Electronic Word-of-Mouth Marketing on Brand Attitudes
Authors: Mehmet Gökerik
Published: 2024 , Girişimcilik İnovasyon ve Pazarlama Araştırmaları Dergisi
DOI: 10.31006/gipad.1433672
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1040

1

1

1040

The Enchantment of Social Media Influencers: Analysing Consumer Attitudes Through the Lens of the Information Adoption Model
Authors: Mehmet Gökerik
Published: 2024 , OPUS Journal of Society Research
DOI: 10.26466/opusjsr.1454145
CITED 5 FAVORITE 1 TOTAL DOWNLOAD COUNT 2572

5

1

2572

Consumer Cynicism in Influencer Marketing: An Impact Analysis on Purchase Intention and Brand Loyalty
Authors: Mehmet Gökerik
Published: 2024 , Journal of the Human and Social Science Researches
DOI: 10.15869/itobiad.1422438
CITED 19 FAVORITE 1 TOTAL DOWNLOAD COUNT 6587

19

1

6587

A Novel Robust Theoretical Approach on Social Media Advertisement Platform Selection
Authors: Furkan Göktaş , Mehmet Gökerik
Published: 2024 , International Journal of Engineering Research and Development
DOI: 10.29137/umagd.1398580
CITED 8 FAVORITE 0 TOTAL DOWNLOAD COUNT 1228

8

0

1228

EXPLORİNG THE PERCEPTIONS OF UNIVERSITY STUDENTS TOWARDS INSTAGRAM THROUGH METAPHOR ANALYSIS
Authors: Mehmet Gökerik , Ebubekir Işık
Published: 2023 , Research of Financial Economic and Social Studies
DOI: 10.29106/fesa.1264932
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1135

2

1

1135

The Importance Of Entrepreneurship On City Branding: The Case Of Usak
Authors: Mehmet Gökerik , Mahmut Tekin
Published: 2016 , Journal of the Human and Social Science Researches
DOI: 10.15869/itobiad.260264
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 3330

1

1

3330

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