Open for Submissions
About
- Article acceptance continues for our July 2026 issue until June 1, 2026. Studies sent after June 1, 2026, will be evaluated for the December 2026 issue.
- Our journal is an open access journal.
- The Journal of Current Marketing Approaches and Research, which started its publication life in January 2020, is published electronically as two issues a year, in July and December.
- The articles published in our journal are suitable for Associate Professorship and appointment/promotion criteria.
- Our journal is a peer-reviewed academic journal. It aims to contribute to the studies conducted in this field in Türkiye and in the world by publishing articles in Turkish and English produced in the field of marketing.
- Original and qualified articles, book reviews and reviews, and case studies on topics within the scope of Marketing Science can be published in the journal. The journal is also open to qualified studies by undergraduate and graduate students.
- As of 2020, studies that require an ethics committee document should upload this document to the system. Studies without ethics committee permission will not be published in our journal. You can find detailed information in the principles and publication policy section of our journal.
Statistics
Articles
Türkiye’deki Yeşil Limanların Dijital Platformlarındaki Çevresel Sürdürülebilirlik Paylaşımları: İçerik Pazarlaması Kapsamında Nitel Bir Analiz
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December 30, 2025
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Page
87-109
Çok Katlı (Ağ) Pazarlama Alanındaki Yayınların Vosviewer Aracılığıyla Bibliyometrik Analizi
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December 30, 2025
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Page
110-126
Sanal Yıldızların Gölgesinde: Yapay Zeka Kaygısı
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December 30, 2025
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Page
127-140
Adolesan Öğrencilerin Sağlık Algılarının Sağlığı Geliştirme Davranışları Üzerindeki Etkisi
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December 30, 2025
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Page
141-153
Akıllı Asistan Müşteri Deneyiminin Tekrar Kullanım Niyetine Etkisinde Antropomorfizmin Aracılık Rolü: ChatGPT Örneği
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December 30, 2025
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Page
154-174
Two Faces of Loyalty: How Marketing and Finance Share the Same Psychological Core
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December 30, 2025
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Page
175-192
Aktivist Marka Algısı Ölçeğinin Türkçeye Uyarlanması ve Psikometrik Özelliklerinin İncelenmesi
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December 30, 2025
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Page
193-211
Pazarlamada Tartışılan Güncel Eğilimler ve Stratejilerin Bölgesel ve Küresel Bağlamda Farklılıkları
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December 30, 2025
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Page
212-229
Pazarlama Anlayışının Ürün Odaklılıktan Anlam Merkezliliğe Dönüşümü: Modeller, Yaklaşımlar ve Etik Boyut
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December 30, 2025
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Page
230-241
Journal Information
e-ISSN
2757-7279
Founded
2020
Publisher
Yusuf ÖCEL
Coordinator of Scientific Publishing
Assoc. Prof. Dr.
Yusuf Öcel
yusufocel.gupayad@gmail.com
Primary Editor
Assoc. Prof. Dr.
Yusuf Öcel
ocelyusuf@gmail.com
Publication Model
Periodical Publication ( July - December )
Creative Commons
Journal of Current Marketing Approaches and Research is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Plagiarisim
Studies submitted to our journal are scanned by iThenticate and Turnitin and intihal.Net.
Open Access
Our journal is an open access journal.
partnership
Publication partnership;
The 15th InTraders International Conference On Multidisciplinary Studies, 18-19 May 2026, Bucharest, Romania
https://www.intraders.org/may/
DOI is given for the articles published in our journal.