Volume: 5 Issue: 2 , 12/30/24

Year: 2024

Research Article

Review

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Asst. Prof. Dr. Abdulaziz SEZER DÜZCE ÜNİVERSİTESİ
Sales Management, Consumer Behaviour, Marketing, Marketing Research Methodology, Product and Brand Management, Customer Relationship Management, Digital Marketing
Caner Öniz
Asst. Prof. Dr. Caner ÖNİZ SİVAS CUMHURİYET ÜNİVERSİTESİ Web
Consumer Behaviour, Service Marketing, Marketing Research Methodology, Marketing Communications, Marketing, Digital Marketing
Emin Zeytinoğlu
Prof. Dr. Emin ZEYTİNOĞLU DUMLUPINAR ÜNİVERSİTESİ
Financial Accounting, Financial Statement Analysis, Sustainability Accounting and Reporting, History of Accounting
Ercan Keser
Asst. Prof. Dr. Ercan KESER AĞRI İBRAHİM ÇEÇEN ÜNİVERSİTESİ
Customer Relationship Management, Product and Brand Management, Consumer Behaviour, Marketing Communications, Marketing
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Dr. Esra TÜRK Sivas Cumhuriyet Üniversitesi Web

1982 Ankara doğumlu olan Esra Türk, 2004 yılında Ankara Üniversitesi Siyasal Bilgiler Fakültesi İşletme Bölümünden mezun olmuştur. 2006-2016 yılları arasında Türkiye İstatistik Kurumu'nda TÜİK Uzmanı olarak görev yapan TÜRK, 2016 yılında Sivas Cumhuriyet Üniversitesi Cumhuriyet Sosyal Bilimler Meslek Yüksekokulu Pazarlama ve Reklamcılık Programında Öğretim Görevlisi olarak çalışmaya başlamıştır. 2018 yılında Nevşehir Hacıbektaş Veli Üniversitesinde İşletme anabilim dalında yüksek lisansını tamamlayan Türk, aynı üniversitede Üretim Yönetimi Pazarlama anabilim dalında  "İnfodeminin Tüketici Şüpheciliği Üzerindeki Etkisinin Markaya Yansımaları" adlı teziyle doktorasını tamamlamıştır.

Digital Marketing, Food Marketing, Tourism Marketing, Event Marketing, Corporate Branding, Product and Brand Management, Consumer Behaviour, Social Marketing, Marketing Communications, Customer Relationship Management, Service Marketing
Fatih Seyran
Dr. Fatih SEYRAN Uluslararası Sağlık Turizmi Enstitüsü Başkanı Web

Doktora Tezi:
Örgütsel Vatandaşlık Davranışı ve Yaşam Kalitesinin İş Tatmini Üzerindeki Etkisinde İşyeri Şiddetinin Moderatör Rolü: Türkiye Sağlık Çalışanları Üzerine Ampirik Bir Çalışma

Eserleri:
A) Uluslararası hakemli dergilerde yayımlanan makaleler:

Seyran F, Sağsan M, Gürhan N. Moderating role of violence by patients and their relatives on the behaviors of healthcare professionals. Alpha Psychiatry. 2021;22(3):136-141. Doi: 10.5455/apd.13863 (SCI-E)

Koç M, Seyran F, Geniş B, Şirin B, Gürhan N, Coşar B. The effect of perceptions and attitudes regarding covid-19 on somatization symptoms and empathy skills. Psychiatry and Behavioral Sciences. 2021;11(2):121-129. Doi: 10.5455/PBS.20210302010757 (ESCI)

B) Ulusal hakemli dergilerde yayımlanan makaleler:

Seyran F, Gözlü M, Ready FN. İş yerinde fiziksel şiddete maruz kalmış sağlık personelinin şiddet algısı ve boyutu üzerine nitel bir araştırma. Sağlık ve Sosyal Politikalara Bakış. 2018;2(1):8-29.

Şimşir İ, Seyran F. İş tatmininin önemi ve etkileri. Meyad Akademi. 2020;1(1):25-42.

Gürhan N, Erdoğan G, Seyran F. Cinsel şiddet. Meyad Akademi. 2020;1(1):59-65.

Seyran F. İşyeri şiddeti çalışmalarının bibliyometrik analizi. OPUS Uluslararası Toplum Araştırmaları Dergisi. 2021;17(36):2868-2889. Doi: 10.26466/opus.885707 (TR Dizin)

Seyran F, Gürhan N. Eğitim kurumlarında öğrenciler arasında yaygınlaşan şiddet: Okul zorbalığı üzerine bibliyometrik bir araştırma. Ahi Evran Üniversitesi Kırşehir Eğitim Fakültesi Dergisi. 2021;22(3):1690-1723. Doi: 10.29299/kefad.938023 (TR Dizin)

Sağ İ, Seyran F, Şimşir İ. Bibliometric analysis of the last decade in the destination selection of medical tourists for the medical tourism marketing management (2012-2021). Journal of Gastronomy, Hospitality and Travel. 2022;5(1):312-326. Doi: 10.33083/joghat.2022.133 (TR Dizin)

Erdemir A, Seyran F, Batırer T. Prediction of worker motivation with artificial neural networks and linear modeling. Journal of Scientific Reports-A. 2022;(51):330-339. (TR Dizin)

Erdemir A, Seyran F. Üniversite hastanelerinde tıbbi sosyal hizmet yönetiminin etkinleştirilmesi: tıbbi sosyal çalışmacılara yönelik nitel bir çalışma ve örgütsel bir model önerisi. Türkiye Sosyal Araştırmalar Dergisi. 2023;27(2):359-376. (TR Dizin)

Seyran, F. (2025). Health Tourism in Türkiye: Strategies, practices, and future perspectives. Health Tourism Journal, 1(2), 19-37. https://doi.org/10.5281/zenodo.15699997

C) Uluslararası bilimsel toplantılarda sunulan ve bildiri kitabında (Proceedings) basılan bildiriler:

Koç M, Seyran F, Geniş B, Şirin B, Gürhan N. Covid-19’un nedenleri ve kontrolü ile ilişkili algıların sağlık çalışanlarındaki travma sonrası stres bozukluğu üzerine etkisi. Karadeniz Zirvesi 4. Uluslararası Uygulamalı Bilimler Kongresi: Artvin (Çevrimiçi); 13 Eylül 2020 (Tam Metin Bildiri). ISBN: 978-605-60737-0-0

Seyran F, Gürhan N. Web of science veritabanına dayalı bibliyometrik bir değerlendirme: okul zorbalığı. Uluslararası Disiplinlerarası Şiddet Kongresi: Ankara (Çevrimiçi); 15-16 Nisan 2021 (Özet Metin Bildiri). ISBN: 978-605-70289-6-9

Ayyıldız O, Seyran F. Sağlıkta yapay zeka araştırmalarının bibliyometrik analizi. 2. Uluslararası Sağlıkta Yapay Zeka Kongresi; İzmir (Çevrimiçi); 16-18 Nisan 2021 (Özet Metin Bildiri). ISBN: 978-605-69730-2-4

Seyran F. Covid-19 pandemisinde hemşirelik mesleğine ilişkin çalışmaların bibliyometrik profili. INCOMES Uluslararası Tıp ve Sağlık Bilimleri Kongresi; Ankara (Çevirmiçi); 26-28 Nisan 2021 (Tam Metin Bildiri). ISBN: 978-625-7813-70-9

Seyran F. Covid-19 ve siber zorbalık: Uzaktan çalışma üzerine bir değerlendirme. 2. Uluslararası Sosyal Bilimler ve İnovasyon Kongresi; Ankara (Çevrimiçi); 24-25 Mayıs 2021 (Tam Metin Bildiri). ISBN: 978-625-7636-94-0

Seyran F. İşyerinde mobbing davranışlarının insan hakları ihlali açısından değerlendirilmesi. Uluslararası Ankara Kongresi Sosyal Bilimler Sempozyumu; Ankara (Çevrimiçi); 28-30 Mayıs 2021 (Özet Metin Bildiri). E-ISBN: 978-605-69548-6-3

Seyran F. Covid-19’un çocuk işçiliği üzerine olası etkilerinin değerlendirilmesi. Uluslararası Multidisipliner Çocuk Çalışmaları Kongresi; Ankara (Çevrimiçi); 18-19 Temmuz 2021 (Özet Metin Bildiri). ISBN: 978-675-7720-44-1

Şimşir İ, Seyran F. Türkiye sağlık turizmi stratejileri kapsamında termal destinasyonların değerlendirilmesi. 5. Uluslararası Batı Asya Turizm Araştırmaları Kongresi; Van (Çevrimiçi); 24-26 Eylül 2021 (Özet Metin Bildiri). ISBN: 978-625-8009-05-7

Seyran F. Covid-19 pandemi süreci sonrasına yönelik Türkiye sağlık turizmi stratejilerinin SWOT analizi ile değerlendirilmesi. Uluslararası Turizmde Yükselen Eğilimler Kongresi; Konya (Çevrimiçi); 30 Eylül-2 Ekim 2021 (Özet Metin Bildiri). E-ISBN: 978-625-7517-45-4

Seyran F. İşyerlerindeki şiddet olaylarını önlemeye yönelik uluslararası uygulamaların değerlendirilmesi. 1. Uluslararası Şiddet ve Şiddeti Önleme Kongresi; Tokat; 11-13 Ekim 2021 (Özet Metin Bildiri). ISBN: 978-975-7328-83-4

Ertaş-Öztürk Y, Koç M, Geniş B, Meriç M, Şirin B, Gürhan N, Seyran F. COVID-19 sonrası gelişen disosiyatif yaşantılar ve duygusal yeme. VI. Uluslararası X. Ulusal Psikiyatri Hemşireliği Kongresi; İzmir (Çevrimiçi); 20-23 Ekim 2021 (Özet Metin Bildiri). ISBN: 978-605-338-339-0

Seyran F, Gürhan N. Hemşirelerin karşılaştıkları psikolojik taciz ve zorbalık davranışları: Bibliyometrik bir analiz. 2. Uluslararası 3. Ulusal Sağlık Bakım Hizmetleri Kongresi Gülhane Eğitim ve Araştırma Hastanesi; Ankara; 17-18 Mayıs 2022 (Poster Bildiri). ISBN: 978-975-590-841-0

Erdemir A, Seyran F, Batırer T. Örgütsel adaletin iş gören motivasyonuna etkisi: Doğrusal ve yapay sinir ağları modelleri ile bir uygulama. 3rd International Conference on Applied Engineering and Natural Sciences; Konya (Çevrimiçi); 20-23 Temmuz 2022 (Özet Metin Bildiri). ISBN: 978-625-00-0830-0

Seyran F. Covid-19 pandemi sürecinin dünya sağlık turizmine etkileri. ICPRS 1. Uluslararası Pandemiler ve Küresel Etkileri Disiplinlerarası Çalışmalar Sempozyumu; Roma (Çevrimiçi); 19-21 Ağustos 2022 (Özet Metin Bildiri). ISBN: 978-605-71828-8-3

Seyran F. Sağlık turizmi sektöründe sendikal örgütlenme. III. Uluslararası Farklı Boyutlarıyla Sağlık Konferansı: Sağlık Turizminin Dünü, Bugünü ve Geleceği; Çanakkale (Çevrimiçi); 22-23 Aralık 2022 (Özet Metin Bildiri). E-ISBN: 978-625-6942-03-5

Seyran F, Övey İS. Uluslararası sağlık turizmi yönetiminde hasta mahremiyetinin korunması. 3. Uluslararası Karadeniz Modern Bilimsel Araştırmalar Kongresi; Samsun (Çevrimiçi); 23-24 Mart 2023 (Özet Metin Bildiri). ISBN: 978-625-367-026-9

Seyran F. Obez sağlık turistleri Türkiye'yi neden tercih ediyor? 2. Uluslararası Avrasya Sağlık Bilimleri Kongresi; Trabzon (Çevrimiçi); 15-16 Haziran 2023 (Özet Metin Bildiri). ISBN: 978-605-74827-9-2

Seyran F. Sağlık kurumlarında işyeri şiddetinin yönetimsel dinamikleri: Liderlik, kalite ve kurumsal performans ilişkisi. 1. Uluslararası Şiddetle Mücadele Kongresi; Ankara; 7-8 Kasım 2025 (Özet Metin Bildiri). ISBN: 978-625-5746-18-4

Seyran F. Sağlık turizminde rekreasyonel faaliyetlerin önemi. Uluslararası Sağlık, Spor ve Turizm Kongresi; Kırşehir; 13-14 Kasım 2025 (Özet Metin Bildiri). ISBN: 978-605-7472-5-3

Seyran F. Deneyimin dijital yükselişi ve güven inşası: Bir inovasyon alanı olarak sağlık turizminde sanal gerçeklik teknolojileri. 16. Uluslararası Sağlık ve Hastane Yönetimi Kongresi; Antalya; 3-6 Aralık 2025 (Özet Metin Bildiri). ISSN: 2148-7472 / ISSN (Online): 2636-7572 (Sağlık Akademisyenleri Dergisi Eki)

D) Ulusal bilimsel toplantılarda sunulan ve bildiri kitabında (Proceedings) basılan bildiriler:

Geniş B, Ediz Ç, Şirin B, Öztuna Ş, Koç M, Gürhan N, Seyran F. Pandemi döneminde oyun bağımlılığı ve çevrimiçi satın alma davranışı. 6. Psikiyatri Zirvesi & 13. Anksiyete Kongresi; Antalya; 4-7 Kasım 2021 (Özet Metin Bildiri).

E) Yazılan uluslararası kitaplar veya kitaplarda bölümler:

Seyran F, Erdemir A. (2021). Sağlık kurumlarında yaşanan şiddet olaylarının risk faktörleri. M. Talas (Ed.), Yönetim-İletişim Bağlamında Şiddet, Terör ve Siber Saldırılar içinde (85-126). İstanbul; İksad Yayınevi. ISBN: 978-625-8007-37-4

Erdemir A, Seyran F. (2021). Sağlık kurumları yönetiminde dijitalleşme ve yapay zeka. G. Çınarer (Ed.), Yapay Zeka ve Dijital Teknoloji içinde (141-164). İstanbul; İksad Yayınevi. ISBN: 978-625-8007-33-6

Öztuna Ş, Seyran F, Gürhan N. (2021). Kültür ve şiddet. N. Gürhan N (Ed), Şiddet içinde (40-43). Ankara; Türkiye Klinikleri. E-ISBN: 978-625-401-521-2

Seyran F. (2021). Sağlık kurumlarında örgütsel vatandaşlık davranışlarının önemi. A. Güney ve H. Sıçrar (Ed.), Çalışma Ekonomisi ve Çalışma İlişkileri Üzerine Değerlendirme ve Araştırmalar içinde. İstanbul; Efe Akademi. ISBN: 978-625-8418-16-3, E-ISBN: 978-625-8418-17-0

Sağ İ, Seyran F. (2022). Internal marketing from the innovative HRM perspective in health institutions. Ö. Yazıcı (Ed.), Special Human Resource Management Practices and Strategy içinde. New York; Nova Science Publishers. ISBN: 978-1-68507-279-7

Seyran F. (2022). Sağlık turizminde inovatif yönetim. İ. Sağ, İ. Şimşir ve F. Seyran (Ed.), Sağlık Turizmi Uygulamaları içinde. Ankara; Nobel Akademik Yayıncılık. ISBN: 978-625-427-271-4

Seyran F, Ergün A. (2023). Sağlık turizminde örgütsel yönetim. İS. Övey ve F. Seyran (Ed.), Sağlık Turizmi Yönetimi içinde. Ankara; Gazi Kitabevi. ISBN: 978-625-365-240-1

Seyran F, Ayyıldız O. (2023). Sağlık okuryazarlığı: bibliyometrik bir analiz. N. Gürhan ve F. Seyran (Ed.), Sağlık Okuryazarlığı içinde. Ankara; Nobel Tıp Kitabevleri. ISBN: 978-625-6448-00-1

Öztuna Ş, Seyran F. (2023). Şiddet ve şiddetin ruh sağlığı üzerine etkisi. N. Gürhan (Ed.), Toplum Ruh Sağlığı ve Sosyal Psikiyatri içinde. Ankara; Nobel Tıp Kitabevleri. ISBN: 978-625-7564-73-1

F) Uluslararası kitap editörlüğü:

Sağlık Turizmi Uygulamaları (2022). İ. Sağ, İ. Şimşir ve F. Seyran (Ed.), Ankara; Nobel Akademik Yayıncılık. ISBN: 978-625-427-271-4

Sağlık Turizmi Yönetimi (2023). İS. Övey ve F. Seyran (Ed.), Ankara; Gazi Kitabevi. ISBN: 978-625-365-240-1

Sağlık Okuryazarlığı (2023). N. Gürhan ve F. Seyran (Ed.), Ankara; Nobel Tıp Kitabevleri. ISBN: 978-625-6448-00-1

G) Tamamlanan uluslararası proje:
Proje Başlığı: Evaluation of Special Human Resource Management Practices and Strategy
Destekleyen Kuruluş: European Scientific Collaboration
ID: 2021-9-00476

Bilimsel Dergi Alan Editörlüğü:
Psychology Research on Education and Social Sciences

Bilimsel Dergi Hakemlikleri:
• Afet ve Risk Dergisi
• Ankara Hacı Bayram Veli Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
• Ankara Sağlık Bilimleri Dergisi
• Ankara Sağlık Hizmetleri Dergisi
• Artvin Çoruh Üniversitesi Uluslararası Sosyal Bilimler Dergisi
• Avrasya Sosyal ve Ekonomi Araştırmaları Dergisi
• Balıkesir Sağlık Bilimleri Dergisi
• Dicle Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
• Doğuş Üniversitesi Dergisi
• Dünya İnsan Bilimleri Dergisi
• Erzincan Üniversitesi Eğitim Fakültesi Dergisi
• Finans Ekonomi ve Sosyal Araştırmalar Dergisi
• Güncel Pazarlama Yaklaşımları ve Araştırmaları Dergisi
• Hak İş Uluslararası Emek ve Toplum Dergisi
• Hastane Öncesi Dergisi
• Humanities & Social Sciences Communications (Springer Nature)
• İktisadi ve İdari Yaklaşımlar Dergisi
• İnönü Üniversitesi Sağlık Hizmetleri Meslek Yüksek Okulu Dergisi
• International Anatolia Academic Online Journal Health Sciences
• International Anatolia Academic Online Journal Social Sciences Journal
• International Journal of Entrepreneurship and Management Inquiries
• International Journal of Management and Administration
• Journal of Health Sciences and Management
• Journal of Hospitality and Tourism Issues
• Journal of Information Systems and Management Research
• Journal of International Health Sciences and Management
• Örgütsel Davranış Çalışmaları Dergisi
• Sağlık Akademisyenleri Dergisi
• Selçuk Sağlık Dergisi
• Süleyman Demirel Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
• Trends in Business and Economics
• Türkiye İnsan Hakları ve Eşitlik Kurumu Akademik Dergisi
• Uluslararası Batı Karadeniz Sosyal ve Beşeri Bilimler Dergisi
• Uluslararası İşletme ve Ekonomi Çalışmaları Dergisi
• Yönetim Bilimleri Dergisi


Strategy, Labor Psychology, Management Psychology, Health Management, Human Resources Management, Strategy, Management and Organisational Behaviour, Hospital Management, Non-Profit Business and Management, Organisational Behaviour
Fikret Işık
Asst. Prof. Dr. Fikret IŞIK Alanya Alaaddin Keykubat Üniversitesi

Lisans derecesini 2005 yılında Erciyes Üniversitesi İşletme Bölümü’nde tamamlamıştır. 2008’de Erciyes Üniversitesi’nde Halkla İlişkiler ve Tanıtım yüksek lisansı yapmıştır. 2013’te Osmaniye Korkut Ata Üniversitesi’nde İşletme Yüksek Lisansını tamamladı. Doktora eğitimini Manisa Celal Bayar Üniversitesi İşletme Bölümü’nde “Çağrı Merkezi
Uygulamalarının Tüketici Temelli Marka Değerine Etkisi: Ampirik Bir Araştırma” başlıklı tezini vererek tamamlamıştır. Daha önce Giresun Üniversitesi Dereli MYO ve
Kahramanmaraş Sütçü İmam Üniversitesi Pazarcık MYO’da öğretim görevlisi olarak çalışan Işık, halen Alanya Alaaddin Keykubat Üniversitesi Gazipaşa MRB MYO’da Dr. Öğr. Üyesi olarak görevine devam etmektedir. İlgi alanları inovatif pazarlama, marka iletişimi ve turizm pazarlamasıdır.

Customer Relationship Management, Digital Marketing, Service Marketing, International Marketing, Marketing
Marketing Research Methodology, Marketing, Consumer Behaviour, Pricing, Product and Brand Management
Hakan Tuna
Assoc. Prof. Dr. Hakan TUNA ABANT İZZET BAYSAL ÜNİVERSİTESİ
Tourism Management, Sustainable Tourism, Hospitality Management, Tourism
Mehmet Gökerik
Assoc. Prof. Dr. Mehmet GÖKERİK KARABÜK ÜNİVERSİTESİ, İŞLETME FAKÜLTESİ
Digital Marketing, Marketing, Product and Brand Management, Consumer Behaviour, Marketing Communications
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Asst. Prof. Dr. Mustafa FİLİZ ARTVİN ÇORUH ÜNİVERSİTESİ, İŞLETME FAKÜLTESİ, SAĞLIK YÖNETİMİ BÖLÜMÜ, SAĞLIK YÖNETİMİ PR.
Health Management
Nasıf Özkan
Prof. Dr. Nasıf ÖZKAN KÜTAHYA DUMLUPINAR ÜNİVERSİTESİ, KÜTAHYA UYGULAMALI BİLİMLER FAKÜLTESİ, FİNANS VE BANKACILIK BÖLÜMÜ
Behavioural Finance, Investment and Portfolio Management, Finance
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Dr. Instructor Ozge HABİBOGLU TEKİRDAĞ NAMIK KEMAL ÜNİVERSİTESİ Web
Consumer Behaviour, Digital Marketing, Product and Brand Management
Marketing
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Dr. Instructor Sercan CENGİZ HARRAN ÜNİVERSİTESİ
Marketing, Qualitative Methods in Sociology, Quantitative Methods in Sociology, Consumer Behaviour
Vildan Güneş
Asst. Prof. Dr. Vildan GÜNEŞ KIRŞEHİR AHİ EVRAN ÜNİVERSİTESİ
Advertisement, Marketing Communications, Digital Marketing, Marketing, Consumer Behaviour
Özgün Ünal
Assoc. Prof. Dr. Özgün ÜNAL SAKARYA UNIVERSITY, FACULTY OF BUSINESS ADMINISTRATION, DEPARTMENT OF HEALTH MANAGEMENT Web
Health Management
Şafak Altay
Asst. Prof. Dr. Şafak ALTAY ARDAHAN ÜNİVERSİTESİ, İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ, İŞLETME BÖLÜMÜ
Consumer Behaviour, Digital Marketing, Marketing

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-Reviewers should identify relevant published works not cited by the authors. A finding or statement reported in previous publications must be accompanied by the relevant citation. In addition, a reviewer should notify the editors of any significant similarity or overlap between the reviewed article and any other article of which he or she has personal knowledge.

- Referees should evaluate the works not only in terms of language but also in terms of quality and ethics.

-Any reviewer who has a conflict of interest arising from a competitive, collaborative, or other relationship or affiliation with the author, company, or institution associated with the article should declare the conflict of interest and notify the editor and decline the invitation to review so that alternative reviewers can be contacted. Unpublished material cited in a submitted article should not be used in a referee's own research without the express written consent of the authors. Privileged information or ideas obtained through peer review should be kept confidential and not used for personal advantage of the reviewer. This also applies to referees who declined an invitation to review.

Authors' Duties and Responsibilities

The publication processes implemented in the Journal of Current Marketing Approaches and Research form the basis for the development and distribution of information in an impartial and respectable manner. The processes implemented in this direction are directly reflected in the quality of the work of the authors and the institutions that support the authors. At this point, it is important that all stakeholders of the process (authors, readers and researchers, publisher, referees and editors) comply with the standards for ethical principles. Within the scope of publication ethics of the Journal of Current Marketing Approaches and Researches, the authors are expected to have the following ethical responsibilities.

-Authors of research papers should provide an accurate description of the work performed and the results, followed by an objective discussion of the importance of the work. The article should contain sufficient details and references to allow others to use the work. Review articles should be accurate, objective and comprehensive. Fraudulent or deliberate misrepresentations constitute unethical behavior and are unacceptable.

-Journal management authors may be asked to submit raw data of their articles for evaluation. In such a case, the author(s) should be ready to present the expected data and information to the editorial board. In addition, authors must ensure that such data is available for at least 10 years after publication, provided that the privacy of the participants can be protected and that legal rights regarding private data are not prevented from being published.

-The works submitted by the authors are expected to be original. Authors should ensure that they write and submit entirely original works, and when they use the work or statements of others, they should ensure that it is appropriately cited. All submitted articles should be screened for plagiarism (similarity) by the authors.

-Authors cannot have their work in the application process of more than one journal at the same time. Each application can be started following the completion of the previous application. Therefore, authors should not submit an article previously published in another journal for evaluation. Submitting an article to more than one journal at the same time is unethical behavior and is unacceptable.

- It should be clearly stated by the author/s in the Copyright Transfer Form that the research submitted to the Journal of Current Marketing Approaches and Research has not been published before, has not been accepted for publication, and is not currently under evaluation for publication elsewhere, and it should be clearly stated by the corresponding author/s must be approved.

-Only individuals who have made significant contributions to the development, design, conduct, data acquisition, analysis, interpretation of the study, authored or critically revised the article, and have seen the final version of the article, approved it, and agreed to submit it for publication should be listed as authors in the article. The contribution rates of the authors to the article must be specified. The name order of the authors with the highest contribution rate should be from beginning to end. In other words, the author with the highest contribution should be in the first place. Articles that appear to be bountiful authorship are not acceptable. The corresponding author should ensure that all co-authors are included in the author list and verify that all authors have seen and approved the final version of the article and agree to submit it for publication.

- If the study involves the use of human participants, authors should ensure that all procedures are performed in accordance with applicable laws and institutional guidelines and that the appropriate institutional committees have approved them. Ethics committee approval should be obtained for research that requires an ethics committee decision, and this approval should be stated and documented in the article.

-Authors are obliged to cooperate in the peer-review process by responding promptly to editors' requests for raw data, explanations, ethics committee approval and copyright permissions. In case of a correction request, the authors should systematically and timely respond to the comments of the referees, review and resubmit their articles to the journal by the given deadline.

-Authors must disclose any conflict of interest that may affect the results of the article or their interpretation. Examples of potential conflicts of interest are financial matters such as remuneration, educational grants, membership, employment, consulting, share ownership, paid expert testimony or patents, or personal or professional relationships, affiliations, relevant knowledge or beliefs, data contained in the article. All sources of financial support for the study should be disclosed.

Journal of Current Marketing Approaches and Research is a paid journal published twice a year.
As of 01.12.2024, the article submission fee is 750 TL, the editorial processing fee is 750 TL. (Total 1500 TL). 200 TL is paid for each referee.

Editor in Chief

Pazarlama alanında çalışmalar yapmaktadır. Marka Yönetimi, Tüketici Davranışı, Hizmet Pazarlaması, Dijital Pazarlama, Girişimcilik, Sağlık kurumlarında Pazarlama, İletişim, Halkla İlişkiler.
Marketing, Digital Marketing, Service Marketing, Consumer Behaviour, Product and Brand Management

Editorial Board

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Prof. Dr. Kenan GÜLLÜ ERCİYES ÜNİVERSİTESİ Web
Digital Marketing, Service Marketing, Customer Relationship Management, Marketing Communications, Advertisement, Social Marketing, Consumer Behaviour, International Marketing, Tourism Marketing
Azamat Maksüdünov
Assoc. Prof. Dr. Azamat MAKSÜDÜNOV KIRGIZİSTAN-TÜRKİYE MANAS ÜNİVERSİTESİ Web

Azamat Maksüdünov (Ph.D.) is an educator with over a decade of experience in the field of business academia. He is a Fulbright Visiting Scholar at Florida Atlantic University for the academic year 2023-2024. Currently, he is a full-time associate professor at Kyrgyz - Turkish Manas University, Department of Management, Faculty of Economics and Management. Dr. Maksüdünov has authored or co-authored 44 articles, 40 conference papers, 10 book chapters, and 4 books. He received the Best Paper Award at the 26th World Business Congress organized by the International Management Development Association (IMDA) in May 2016, as well as a Certificate of Honor from the Ministry of Education and Science of Kyrgyzstan in December 2021.

Entrepreneurial Marketing, Entrepreneurship
Marketing, Consumer Behaviour
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Assoc. Prof. Dr. Abdulhamit EŞ BOLU ABANT İZZET BAYSAL ÜNİVERSİTESİ
Operations Research, Statistical Analysis, Multiple Criteria Decision Making
Pazarlama alanında çalışmalar yapmaktadır. Marka Yönetimi, Tüketici Davranışı, Hizmet Pazarlaması, Dijital Pazarlama, Girişimcilik, Sağlık kurumlarında Pazarlama, İletişim, Halkla İlişkiler.
Marketing, Digital Marketing, Service Marketing, Consumer Behaviour, Product and Brand Management
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Prof. Dr. Avdhesh JHA Smt. B. C. J. College of Education Web

Dr. Jha an author, poet, teacher, and a critic with an inclination towards societal development is a Professor and the Principal, Smt. B. C. J. College of Education. With ten doctoral scholars, being awarded the doctorate degree, the guide and mentor to Ph.D. aspirants, has presented several papers at national and international seminars and has a list of publications including books, articles and research papers with national and international publishers of repute. Having multi-language understanding ability, interest in teacher training, psychology, research methodology, creativity and human values, he accredits himself to prepare, design and introduce several new subjects in the curriculum of several reputed universities and institutes of national repute. He has written about more than 200 poetries in English and Hindi. Associated with institutes of national repute, he has organised seminars and workshops and delivered talks and lectures at various seminars, workshops etc.

Education, Curriculum Development in Education, Philosophical and Social Foundations of Education, Psychological Foundations of Education, Teacher Education and Professional Development of Educators, Philosophy of Education
Kahraman Çatı
Prof. Dr. Kahraman ÇATI İNÖNÜ ÜNİVERSİTESİ Web
Service Marketing, Marketing Research Methodology, Entrepreneurial Marketing
Şükran Karaca
Prof. Dr. Şükran KARACA SİVAS CUMHURİYET ÜNİVERSİTESİ
Consumer Behaviour
Hakan Boz is Assoc. Professor at Usak University's School of Applied Sciences. He carries out research to better understand consumer and employee behaviour in the tourism and hospitality sectors, especially by using equipments such as Accelerometer, GSR, body temperature, Airflow (Breathing), Heart Rate, Eye Tracker, Facial Recognition, Glucometer, ECG , SPO2, Blood Pressure (sphygmomanometer), Electromyography , EEG and fMRI.
Service Marketing, Marketing Research Methodology, Consumer Behaviour
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Assoc. Prof. Dr. Hakan Tahiri MUTLU AİBÜ İİBF İşletme Bölümü
Quantitative Decision Methods
Prof. Tareq Hashem
Prof. Dr. Prof. Tareq HASHEM APPLIED SCUENCE PRIVATE UNIVERSITY

Tareq Hashem has been working as a Full Professor in Applied Science Private University in Jordan since October 2023. He serves as a member of the Dissertation Committee at Westcliff University in the United States. He worked as an Assistant Professor at Philadelphia University for a period of 5 years starting from 2007. He worked as an Associate Professor at Philadelphia University for a duration of 2 years. He later worked as an Associate Professor at Isra University- Jordan for 8 years starting in 2014. He served as the Head of the Marketing Department at Isra University from October 10, 2019, to October 10, 2020. He held the position of Full Professor at Isra University- Jordan from April 7, 2022, to September 15, 2023. The study he conducted encompasses a wide array of subjects, spanning management in diverse industries, digital marketing, marketing information systems, and marketing. He is involved in reviewing, authoring, and editing book projects, and actively contributes to numerous scientific journals and international editorial boards. Furthermore, the researcher possesses practical expertise in the banking sector, having served as a credit officer at the Islamic International Arab Bank, and has also held a marketing manager position in the hotel furnishings industry at Tabarak International Group.

Digital Marketing, Marketing Management, Advertisement, Consumer Behaviour, Neuromarketing
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Prof. Dr. Şebnem BURNAZ İSTANBUL TEKNİK ÜNİVERSİTESİ Web
Marketing, Entrepreneurship
Default avatar
Prof. Dr. Mustafa GÜLMEZ sivas cumhuriyet üniversitesi Web
Digital Marketing, Service Marketing

Layout Editor

Marketing, Consumer Behaviour
Information Systems Organisation and Management, Management Information Systems, Digital Marketing
Şükran Karaca
Prof. Dr. Şükran KARACA SİVAS CUMHURİYET ÜNİVERSİTESİ
Consumer Behaviour

Language Editor

Pazarlama alanında çalışmalar yapmaktadır. Marka Yönetimi, Tüketici Davranışı, Hizmet Pazarlaması, Dijital Pazarlama, Girişimcilik, Sağlık kurumlarında Pazarlama, İletişim, Halkla İlişkiler.
Marketing, Digital Marketing, Service Marketing, Consumer Behaviour, Product and Brand Management
Prof. Tareq Hashem
Prof. Dr. Prof. Tareq HASHEM APPLIED SCUENCE PRIVATE UNIVERSITY

Tareq Hashem has been working as a Full Professor in Applied Science Private University in Jordan since October 2023. He serves as a member of the Dissertation Committee at Westcliff University in the United States. He worked as an Assistant Professor at Philadelphia University for a period of 5 years starting from 2007. He worked as an Associate Professor at Philadelphia University for a duration of 2 years. He later worked as an Associate Professor at Isra University- Jordan for 8 years starting in 2014. He served as the Head of the Marketing Department at Isra University from October 10, 2019, to October 10, 2020. He held the position of Full Professor at Isra University- Jordan from April 7, 2022, to September 15, 2023. The study he conducted encompasses a wide array of subjects, spanning management in diverse industries, digital marketing, marketing information systems, and marketing. He is involved in reviewing, authoring, and editing book projects, and actively contributes to numerous scientific journals and international editorial boards. Furthermore, the researcher possesses practical expertise in the banking sector, having served as a credit officer at the Islamic International Arab Bank, and has also held a marketing manager position in the hotel furnishings industry at Tabarak International Group.

Digital Marketing, Marketing Management, Advertisement, Consumer Behaviour, Neuromarketing
English As A Second Language, Applied Linguistics and Educational Linguistics

Statistics Editor

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Assoc. Prof. Dr. Abdulhamit EŞ BOLU ABANT İZZET BAYSAL ÜNİVERSİTESİ
Operations Research, Statistical Analysis, Multiple Criteria Decision Making
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Assoc. Prof. Dr. Hakan Tahiri MUTLU AİBÜ İİBF İşletme Bölümü
Quantitative Decision Methods
Insurance Marketing

Proofreader

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Post Graduate Barış YILMAZ DÜZCE ÜNİVERSİTESİ
Marketing
Şükran Karaca
Prof. Dr. Şükran KARACA SİVAS CUMHURİYET ÜNİVERSİTESİ
Consumer Behaviour
Default avatar
Prof. Dr. Kenan GÜLLÜ ERCİYES ÜNİVERSİTESİ Web
Digital Marketing, Service Marketing, Customer Relationship Management, Marketing Communications, Advertisement, Social Marketing, Consumer Behaviour, International Marketing, Tourism Marketing
Hakan Boz is Assoc. Professor at Usak University's School of Applied Sciences. He carries out research to better understand consumer and employee behaviour in the tourism and hospitality sectors, especially by using equipments such as Accelerometer, GSR, body temperature, Airflow (Breathing), Heart Rate, Eye Tracker, Facial Recognition, Glucometer, ECG , SPO2, Blood Pressure (sphygmomanometer), Electromyography , EEG and fMRI.
Service Marketing, Marketing Research Methodology, Consumer Behaviour

Publication and Advisory

Default avatar
Prof. Dr. Şebnem BURNAZ İSTANBUL TEKNİK ÜNİVERSİTESİ Web
Marketing, Entrepreneurship
Pazarlama alanında çalışmalar yapmaktadır. Marka Yönetimi, Tüketici Davranışı, Hizmet Pazarlaması, Dijital Pazarlama, Girişimcilik, Sağlık kurumlarında Pazarlama, İletişim, Halkla İlişkiler.
Marketing, Digital Marketing, Service Marketing, Consumer Behaviour, Product and Brand Management
Azamat Maksüdünov
Assoc. Prof. Dr. Azamat MAKSÜDÜNOV KIRGIZİSTAN-TÜRKİYE MANAS ÜNİVERSİTESİ Web

Azamat Maksüdünov (Ph.D.) is an educator with over a decade of experience in the field of business academia. He is a Fulbright Visiting Scholar at Florida Atlantic University for the academic year 2023-2024. Currently, he is a full-time associate professor at Kyrgyz - Turkish Manas University, Department of Management, Faculty of Economics and Management. Dr. Maksüdünov has authored or co-authored 44 articles, 40 conference papers, 10 book chapters, and 4 books. He received the Best Paper Award at the 26th World Business Congress organized by the International Management Development Association (IMDA) in May 2016, as well as a Certificate of Honor from the Ministry of Education and Science of Kyrgyzstan in December 2021.

Entrepreneurial Marketing, Entrepreneurship
Default avatar
Prof. Dr. Talha HARCAR Pennsylvania State University Web
Digital Marketing, Industrial Marketing, Event Marketing, Marketing (Other)
Marketing, Consumer Behaviour
Default avatar
Assoc. Prof. Dr. Abdulhamit EŞ BOLU ABANT İZZET BAYSAL ÜNİVERSİTESİ
Operations Research, Statistical Analysis, Multiple Criteria Decision Making
Default avatar
Assoc. Prof. Dr. Hakan Tahiri MUTLU AİBÜ İİBF İşletme Bölümü
Quantitative Decision Methods
Default avatar
Prof. Dr. Özcan KİLİÇ University of Wisconsin River Falls
Product and Brand Management
Şükran Karaca
Prof. Dr. Şükran KARACA SİVAS CUMHURİYET ÜNİVERSİTESİ
Consumer Behaviour
Default avatar
Prof. Dr. Yalçın KARAGÖZ DÜZCE ÜNİVERSİTESİ
Biostatistics, Statistical Analysis
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Dr. Logaiswari INDİRAN Universiti Teknologi Malaysia (UTM) Web

Dr. Logaiswari Indiran graduated from University of Malaya with a Bachelor of Business Administration (Hons) in 1999. She earned Master of Education (Technical and Vocational) in 2002 and PhD (Management) from Universiti Technologi Malaysia (UTM) in 2018. She serves at the Department of Marketing and Entrepreneurship, Faculty of Management, UTM. Her area of research and interest are entrepreneurship, intellectual capital, business incubators, innovation management, and Business Model Canvas (BMC). Her passion and enthusiasm for entrepreneurship and innovation are evident in her lifelong achievements. She won the Expriex BMC ASEAN 2016, was a finalist in the International BMC (IBMC) 2016 in the United States, and received the Gold Award in the International Invention Innovation Competition in Canada (iCAN 2016). She was also a finalist in the Sasin Business Plan Competition in Bangkok in 2018. She earned the Gold Award in the Innovation Product Launching and Entrepreneurship Competition (INNOPLEN2019), and GOLD in the NALI 2021, 2022, and 2024. Dr. Logais has won as BEST NALI EDUCATOR award 2024. Dr. Logais is a Certified Trainer, an Alibaba Certified Global E-Commerce Talent Lecturer, and participated in the International Training Programme on Promoting Entrepreneurship and Innovation through Incubation in India for six weeks in 2017. She also holds a Professional Certificate in Entrepreneurial Education (3EP - Entrepreneurship Educators Enhancement). Recently, she collaborated with the University of Malaya on various fundamental and applied science grants. Her accolades include the Merit Thesis Award, a Certificate of Excellence for her PhD Thesis, the Best Student Award in the PhD Management category, and the MTDC Innovation Book Prize Award for her doctoral work. Additionally, she has won best paper awards at several conferences. Her dedication to innovation has made her a valued mentor for start-ups. Moreover, she has been a mentor, trainer in her field, and keynote speaker in numerous countries, including China, India, the Philippines, and Turkey on entrepreneurship, innovation capability, business models, and intellectual capital. 

Entrepreneurship
Default avatar
Prof. Dr. Kenan GÜLLÜ ERCİYES ÜNİVERSİTESİ Web
Digital Marketing, Service Marketing, Customer Relationship Management, Marketing Communications, Advertisement, Social Marketing, Consumer Behaviour, International Marketing, Tourism Marketing
Hakan Boz is Assoc. Professor at Usak University's School of Applied Sciences. He carries out research to better understand consumer and employee behaviour in the tourism and hospitality sectors, especially by using equipments such as Accelerometer, GSR, body temperature, Airflow (Breathing), Heart Rate, Eye Tracker, Facial Recognition, Glucometer, ECG , SPO2, Blood Pressure (sphygmomanometer), Electromyography , EEG and fMRI.
Service Marketing, Marketing Research Methodology, Consumer Behaviour
Default avatar
Prof. Dr. Bobir TURSUNOV Tashkent State University of Economics
Political Economy Theory
Default avatar
Prof. Dr. Avdhesh JHA Smt. B. C. J. College of Education Web

Dr. Jha an author, poet, teacher, and a critic with an inclination towards societal development is a Professor and the Principal, Smt. B. C. J. College of Education. With ten doctoral scholars, being awarded the doctorate degree, the guide and mentor to Ph.D. aspirants, has presented several papers at national and international seminars and has a list of publications including books, articles and research papers with national and international publishers of repute. Having multi-language understanding ability, interest in teacher training, psychology, research methodology, creativity and human values, he accredits himself to prepare, design and introduce several new subjects in the curriculum of several reputed universities and institutes of national repute. He has written about more than 200 poetries in English and Hindi. Associated with institutes of national repute, he has organised seminars and workshops and delivered talks and lectures at various seminars, workshops etc.

Education, Curriculum Development in Education, Philosophical and Social Foundations of Education, Psychological Foundations of Education, Teacher Education and Professional Development of Educators, Philosophy of Education
Default avatar
Prof. Dr. Mustafa GÜLMEZ sivas cumhuriyet üniversitesi Web
Digital Marketing, Service Marketing
Communication and Media Studies, Marketing, Digital Marketing, Service Marketing, Customer Relationship Management, Tourism
Default avatar
Assoc. Prof. Dr. Abdülvahap BAYDAŞ It is not affiliated with an institution
Service Marketing

Journal Secretary

Mehmet Yavuzaslan
Post Graduate Mehmet YAVUZASLAN Gençlik ve Spor Bakanlığı
Sport and Leisure Management