avatar
Fikret Işık Asst. Prof. Dr. Alanya Alaaddin Keykubat Üniversitesi
Publication 11 Review 25 CrossRef Cited 7 TR Dizin Cited 3
11 Publication
25 Review
7 CrossRef Cited
3 TR Dizin Cited
0000-0002-5471-5381

Research Fields

International Marketing Marketing Digital Marketing Service Marketing Customer Relationship Management

Institution

Alanya Alaaddin Keykubat Üniversitesi

Popular Publications

Adaptation of the Activist Brand Perception Scale into Turkish and Examination of Its Psychometric Properties
Authors: Orhan Güzel , Fikret Işık
Published: 2025 , Journal of Current Marketing Approaches and Research
DOI: 10.54439/gupayad.1830535
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 636

0

2

636

The relationship between hedonic consumption and new media literacy: An empiric study
Authors: Fikret Işık , Yeşim Aytop
Published: 2021 , Kayseri University Journal of Social Sciences
DOI: 10.51177/kayusosder.944219
CITED 4 FAVORITE 1 TOTAL DOWNLOAD COUNT 1200

4

1

1200

Cultural Adaptation, Validity and Reliability Analysis of the Masstige Perception Scale
Authors: Fikret Işık
Published: 2026 , Journal of Applied Sciences of Mehmet Akif Ersoy University
DOI: 10.31200/makuubd.1851038
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 300

1

1

300

Fashion lifestyle and masstige perception, an intergenerational study
Authors: Fikret Işık
Published: 2026 , Pamukkale University Journal of Business Research
DOI: 10.47097/piar.1871623
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 37

0

1

37

Brand Equity in Geographical Indication Brands: Structural Problems, Governance Gaps and Solution Proposals
Authors: Fikret Işık
Published: 2026 , Turkish Journal of Marketing Research
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 136

0

1

136

Publications

Violent Content in Digital Game Marketing: A TCCM + ADO Based Systematic Review
Authors: Fikret Işık
Published: 2026 , Igdir University Journal of Faculty of Economics and Administrative Sciences
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 10

0

10

Fashion lifestyle and masstige perception, an intergenerational study
Authors: Fikret Işık
Published: 2026 , Pamukkale University Journal of Business Research
DOI: 10.47097/piar.1871623
FAVORITE 1 TOTAL DOWNLOAD COUNT 37

1

37

Violent Content in Digital Game Marketing: A TCCM + ADO Based Systematic Review
Authors: Fikret Işık
Published: 2026 , Igdir University Journal of Faculty of Economics and Administrative Sciences
DOI: 10.58618/igdiriibf.1937871
FAVORITE 0 TOTAL DOWNLOAD COUNT 50

0

50

Consumer Response Patterns in Digital Food Safety Advocacy: A Descriptive Analysis of Instagram Comments
Authors: Fikret Işık
Published: 2026 , Girişimcilik İnovasyon ve Pazarlama Araştırmaları Dergisi
DOI: 10.31006/gipad.1933534
FAVORITE 0 TOTAL DOWNLOAD COUNT 75

0

75

Brand Equity in Geographical Indication Brands: Structural Problems, Governance Gaps and Solution Proposals
Authors: Fikret Işık
Published: 2026 , Turkish Journal of Marketing Research
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 136

1

136

Cultural Adaptation, Validity and Reliability Analysis of the Masstige Perception Scale
Authors: Fikret Işık
Published: 2026 , Journal of Applied Sciences of Mehmet Akif Ersoy University
DOI: 10.31200/makuubd.1851038
FAVORITE 1 TOTAL DOWNLOAD COUNT 300

1

300

Adaptation of the Activist Brand Perception Scale into Turkish and Examination of Its Psychometric Properties
Authors: Orhan Güzel , Fikret Işık
Published: 2025 , Journal of Current Marketing Approaches and Research
DOI: 10.54439/gupayad.1830535
FAVORITE 2 TOTAL DOWNLOAD COUNT 636

2

636

Analyzing Marketing Job Announcements by Content Analysis Method
Authors: Fikret Işık
Published: 2024 , JOEEP: Journal of Emerging Economies and Policy
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 1002

0

1002

Evaluation of Competitive Performance of OECD Countries by Entropy-Based GRA Method
Authors: Fikret Işık
Published: 2024 , International Journal of Management Academy
DOI: 10.33712/mana.1343883
FAVORITE 0 TOTAL DOWNLOAD COUNT 830

0

830

Medical Tourism in Alanya from the Perspective of Sectoral Stakeholders
Authors: Ümit Kuzkaya , Fikret Işık , Mehmet Enes Sözen
Published: 2023 , International Journal of Economics Politics Humanities and Social Sciences
DOI: 10.59445/ijephss.1340238
FAVORITE 0 TOTAL DOWNLOAD COUNT 938

0

938

The relationship between hedonic consumption and new media literacy: An empiric study
Authors: Fikret Işık , Yeşim Aytop
Published: 2021 , Kayseri University Journal of Social Sciences
DOI: 10.51177/kayusosder.944219
FAVORITE 1 TOTAL DOWNLOAD COUNT 1200

1

1200

Articles published in
Girişimcilik İnovasyon ve Pazarlama Araştırmaları Dergisi
Girişimcilik İnovasyon ve Pazarlama Araştırmaları Dergisi
Igdir University Journal of Faculty of Economics and Administrative Sciences
Igdir University Journal of Faculty of Economics and Administrative Sciences
International Journal of Economics Politics Humanities and Social Sciences
International Journal of Economics Politics Humanities and Social Sciences
International Journal of Management Academy
International Journal of Management Academy
JOEEP: Journal of Emerging Economies and Policy
JOEEP: Journal of Emerging Economies and Policy
Journal of Applied Sciences of Mehmet Akif Ersoy University
Journal of Applied Sciences of Mehmet Akif Ersoy University
Journal of Current Marketing Approaches and Research
Journal of Current Marketing Approaches and Research
Kayseri University Journal of Social Sciences
Kayseri University Journal of Social Sciences
Pamukkale University Journal of Business Research
Pamukkale University Journal of Business Research
Turkish Journal of Marketing Research
Turkish Journal of Marketing Research

Reviews

Academic Review of Economics and Administrative Sciences
Academic Review of Economics and Administrative Sciences
Adiyaman University Journal of Social Sciences
Adiyaman University Journal of Social Sciences
Anatolian Journal of Economics and Business
Anatolian Journal of Economics and Business
Black Sea Journal of Public and Social Science
Black Sea Journal of Public and Social Science
Bucak İşletme Fakültesi Dergisi
Bucak İşletme Fakültesi Dergisi
İmgelem
İmgelem
International Journal of Economics and Innovation
International Journal of Economics and Innovation
International Journal of Economics Politics Humanities and Social Sciences
International Journal of Economics Politics Humanities and Social Sciences
International Journal of Management Academy
International Journal of Management Academy
Journal of Business Science and Applications
Journal of Business Science and Applications
Journal of Current Marketing Approaches and Research
Journal of Current Marketing Approaches and Research
Journal of Economics Business and Political Researches
Journal of Economics Business and Political Researches
Journal of Management and Economics Research
Journal of Management and Economics Research
Journal of Multidisciplinary Academic Tourism
Journal of Multidisciplinary Academic Tourism
Journal of Social Sciences of Mus Alparslan University
Journal of Social Sciences of Mus Alparslan University
Marmara University Journal of Economic and Administrative Sciences
Marmara University Journal of Economic and Administrative Sciences
Pamukkale University Journal of Business Research
Pamukkale University Journal of Business Research
Safran Kültür ve Turizm Araştırmaları Dergisi
Safran Kültür ve Turizm Araştırmaları Dergisi
Turizm Ekonomi ve İşletme Araştırmaları Dergisi
Turizm Ekonomi ve İşletme Araştırmaları Dergisi

Publications

Cultural Adaptation, Validity and Reliability Analysis of the Masstige Perception Scale
Authors: Fikret Işık
Published: 2026 , Journal of Applied Sciences of Mehmet Akif Ersoy University
DOI: 10.31200/makuubd.1851038
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 300

1

1

300

Evaluation of Competitive Performance of OECD Countries by Entropy-Based GRA Method
Authors: Fikret Işık
Published: 2024 , International Journal of Management Academy
DOI: 10.33712/mana.1343883
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 830

1

0

830

Medical Tourism in Alanya from the Perspective of Sectoral Stakeholders
Authors: Ümit Kuzkaya , Fikret Işık , Mehmet Enes Sözen
Published: 2023 , International Journal of Economics Politics Humanities and Social Sciences
DOI: 10.59445/ijephss.1340238
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 938

1

0

938

The relationship between hedonic consumption and new media literacy: An empiric study
Authors: Fikret Işık , Yeşim Aytop
Published: 2021 , Kayseri University Journal of Social Sciences
DOI: 10.51177/kayusosder.944219
CITED 4 FAVORITE 1 TOTAL DOWNLOAD COUNT 1200

4

1

1200

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods. : Click to get information about the DergiPark User Badge.