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Gülay Erol Boyacı Asst. Prof. Dr. BASKENT UNIVERSITY, FACULTY OF COMMERCIAL SCIENCES
Publication 4 Review 1
4 Publication
1 Review
0000-0002-8123-3011

Research Fields

Marketing Social Marketing Digital Marketing Consumer Behaviour

Institution

BASKENT UNIVERSITY, FACULTY OF COMMERCIAL SCIENCES

Popular Publications

Factors Determining Consumer Concerns About Clothing Industry Problems
Authors: Gülay Erol Boyacı , Leyla Şentürk Özer
Published: 2023 , Sosyoekonomi
DOI: 10.17233/sosyoekonomi.2023.03.12
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1081

0

1

1081

EVOLVING ROLE AND IMPORTANCE OF PUBLIC RELATIONS: DISTINGUISHING PUBLIC RELATIONS FROM MARKETING THROUGH INTERNET-BASED MEDIA TOOLS
Authors: Gülay Erol Boyacı
Published: 2023 , The Turkish Online Journal of Design Art and Communication
DOI: 10.7456/tojdac.1369236
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1090

0

1

1090

CO-BRANDING STRATEGY’S STRUCTURAL CHARACTERISTICS AND REFLECTIONS IN TURKISH LITERATURE: A CONCEPTUAL REVIEW
Authors: Gülay Erol Boyacı , Leyla Şentürk Özer , Doğan Yaşar Ayhan
Published: 2025 ,
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 963

0

1

963

Structural Features of Relationship Marketing in the Insurance Sector
Authors: Gülay Erol Boyacı
Published: 2024 , Journal of Current Marketing Approaches and Research
DOI: 10.54439/gupayad.1566985
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 663

0

1

663

Publications

CO-BRANDING STRATEGY’S STRUCTURAL CHARACTERISTICS AND REFLECTIONS IN TURKISH LITERATURE: A CONCEPTUAL REVIEW
Authors: Gülay Erol Boyacı , Leyla Şentürk Özer , Doğan Yaşar Ayhan
Published: 2025 ,
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 963

1

963

Structural Features of Relationship Marketing in the Insurance Sector
Authors: Gülay Erol Boyacı
Published: 2024 , Journal of Current Marketing Approaches and Research
DOI: 10.54439/gupayad.1566985
FAVORITE 1 TOTAL DOWNLOAD COUNT 663

1

663

EVOLVING ROLE AND IMPORTANCE OF PUBLIC RELATIONS: DISTINGUISHING PUBLIC RELATIONS FROM MARKETING THROUGH INTERNET-BASED MEDIA TOOLS
Authors: Gülay Erol Boyacı
Published: 2023 , The Turkish Online Journal of Design Art and Communication
DOI: 10.7456/tojdac.1369236
FAVORITE 1 TOTAL DOWNLOAD COUNT 1090

1

1090

Factors Determining Consumer Concerns About Clothing Industry Problems
Authors: Gülay Erol Boyacı , Leyla Şentürk Özer
Published: 2023 , Sosyoekonomi
DOI: 10.17233/sosyoekonomi.2023.03.12
FAVORITE 1 TOTAL DOWNLOAD COUNT 1081

1

1081

Articles published in
Journal of Current Marketing Approaches and Research
Journal of Current Marketing Approaches and Research
Sosyoekonomi
Sosyoekonomi
The Turkish Online Journal of Design Art and Communication
The Turkish Online Journal of Design Art and Communication

Reviews

Dogus University Journal
Dogus University Journal
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