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Gülay Erol Boyacı Res. Assist. BASKENT UNIVERSITY, FACULTY OF COMMERCIAL SCIENCES
Publication 4 Review 0
4 Publication
0 Review

Research Fields

Marketing Social Marketing Digital Marketing Consumer Behaviour

Institution

BASKENT UNIVERSITY, FACULTY OF COMMERCIAL SCIENCES

Popular Publications

Factors Determining Consumer Concerns About Clothing Industry Problems
Authors: Gülay Erol Boyacı , Leyla Şentürk Özer
Published: 2023 , Sosyoekonomi
DOI: 10.17233/sosyoekonomi.2023.03.12
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 865

0

1

865

EVOLVING ROLE AND IMPORTANCE OF PUBLIC RELATIONS: DISTINGUISHING PUBLIC RELATIONS FROM MARKETING THROUGH INTERNET-BASED MEDIA TOOLS
Authors: Gülay Erol Boyacı
Published: 2023 , Turkish Online Journal of Design Art and Communication
DOI: 10.7456/tojdac.1369236
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 760

0

1

760

CO-BRANDING STRATEGY’S STRUCTURAL CHARACTERISTICS AND REFLECTIONS IN TURKISH LITERATURE: A CONCEPTUAL REVIEW
Authors: Gülay Erol Boyacı , Leyla Şentürk Özer , Doğan Yaşar Ayhan
Published: 2025 ,
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 549

0

1

549

Structural Features of Relationship Marketing in the Insurance Sector
Authors: Gülay Erol Boyacı
Published: 2024 , Journal of Current Marketing Approaches and Research
DOI: 10.54439/gupayad.1566985
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 360

0

1

360

Publications

CO-BRANDING STRATEGY’S STRUCTURAL CHARACTERISTICS AND REFLECTIONS IN TURKISH LITERATURE: A CONCEPTUAL REVIEW
Authors: Gülay Erol Boyacı , Leyla Şentürk Özer , Doğan Yaşar Ayhan
Published: 2025 ,
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 549

1

549

Structural Features of Relationship Marketing in the Insurance Sector
Authors: Gülay Erol Boyacı
Published: 2024 , Journal of Current Marketing Approaches and Research
DOI: 10.54439/gupayad.1566985
FAVORITE 1 TOTAL DOWNLOAD COUNT 360

1

360

EVOLVING ROLE AND IMPORTANCE OF PUBLIC RELATIONS: DISTINGUISHING PUBLIC RELATIONS FROM MARKETING THROUGH INTERNET-BASED MEDIA TOOLS
Authors: Gülay Erol Boyacı
Published: 2023 , Turkish Online Journal of Design Art and Communication
DOI: 10.7456/tojdac.1369236
FAVORITE 1 TOTAL DOWNLOAD COUNT 760

1

760

Factors Determining Consumer Concerns About Clothing Industry Problems
Authors: Gülay Erol Boyacı , Leyla Şentürk Özer
Published: 2023 , Sosyoekonomi
DOI: 10.17233/sosyoekonomi.2023.03.12
FAVORITE 1 TOTAL DOWNLOAD COUNT 865

1

865

Articles published in
Journal of Current Marketing Approaches and Research
Journal of Current Marketing Approaches and Research
Sosyoekonomi
Sosyoekonomi
Turkish Online Journal of Design Art and Communication
Turkish Online Journal of Design Art and Communication
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