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Sena Altın Assoc. Prof. Dr. Kayseri University
Publication 12 Review 28 CrossRef Cited 14
12 Publication
28 Review
14 CrossRef Cited

Research Fields

Marketing Communications Public Relations Business Administration Marketing Digital Marketing Service Marketing Marketing Research Methodology

Institution

Kayseri University

Popular Publications

The Effect of Female Consumers' Digital Literacy on E-Purchasing Intention / Kadın Tüketicilerin Dijital Okuryazarlıklarının E-Satın Alma Niyeti Üzerine Etkisi
Authors: Özlem Özdemir Süzer , Sena Altın
Published: 2023 , International Journal of Economics Business and Politics
DOI: 10.29216/ueip.1250837
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 1663

1

2

1663

The Predictive Effect of Personality Traits on Moral Disengagement in Sports
Authors: Yasin Altın , Sena Altın
Published: 2023 , Spor Bilimleri Dergisi
DOI: 10.17644/sbd.899827
CITED 6 FAVORITE 1 TOTAL DOWNLOAD COUNT 1532

6

1

1532

DETERMINING THE IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR
Authors: Sena Keskin , Mehmet Baş
Published: 2015 , Gazi Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 44886

0

1

44886

IS ENVIRONMENTAL AWARENESS AN EFFECTIVE FACTOR TO ENSURE SUSTAINABLE CONSUMPTION?
Authors: Sena Altın
Published: 2023 , Journal of Erciyes Academy
DOI: 10.48070/erciyesakademi.1343768
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 2172

2

1

2172

The Mediating Role of Brand Trust between Influencer Credibility and Purchase Intention of Mother Consumers: A Path Analysis
Authors: Sena Altın
Published: 2024 , Fiscaoeconomia
DOI: 10.25295/fsecon.1397639
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 967

1

1

967

Publications

The Mediating Role of Consumer Inertia in the Relationship Between Brand Trust and Brand Loyalty
Authors: Sena Altın
Published: 2025 , Ahi Evran Akademi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 379

1

379

The New Face of Luxury: The Impact of Socio-Economic Level on Showy Consumption and an Application on Generation Z
Authors: Sena Altın
Published: 2025 , Dumlupınar Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.51290/dpusbe.1631173
FAVORITE 0 TOTAL DOWNLOAD COUNT 1277

0

1277

Scaling of Consumer Satisfaction Criteria for Artificial Intelligence Supported Chatbots with Thurstone's Pairwise Comparison Method
Authors: Sena Altın
Published: 2025 , Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 1506

0

1506

Status Consumption Scale: Turkish Adaptation Validity and Reliability Study
Authors: Sena Altın , Şeyda Ok
Published: 2025 , Alanya Academic Review
DOI: 10.29023/alanyaakademik.1617900
FAVORITE 0 TOTAL DOWNLOAD COUNT 1211

0

1211

The Mediating Role of Brand Trust between Influencer Credibility and Purchase Intention of Mother Consumers: A Path Analysis
Authors: Sena Altın
Published: 2024 , Fiscaoeconomia
DOI: 10.25295/fsecon.1397639
FAVORITE 1 TOTAL DOWNLOAD COUNT 967

1

967

GETTING LOST IN THE DIGITAL MARKETPLACE: POINTS, BENEFITS, AND PURCHASES
Authors: Selçuk Yasin Yıldız , Sena Altın
Published: 2023 , Yönetim Bilimleri Dergisi
DOI: 10.35408/comuybd.1336714
FAVORITE 1 TOTAL DOWNLOAD COUNT 937

1

937

The Effect of Female Consumers' Digital Literacy on E-Purchasing Intention / Kadın Tüketicilerin Dijital Okuryazarlıklarının E-Satın Alma Niyeti Üzerine Etkisi
Authors: Özlem Özdemir Süzer , Sena Altın
Published: 2023 , International Journal of Economics Business and Politics
DOI: 10.29216/ueip.1250837
FAVORITE 2 TOTAL DOWNLOAD COUNT 1663

2

1663

IS ENVIRONMENTAL AWARENESS AN EFFECTIVE FACTOR TO ENSURE SUSTAINABLE CONSUMPTION?
Authors: Sena Altın
Published: 2023 , Journal of Erciyes Academy
DOI: 10.48070/erciyesakademi.1343768
FAVORITE 1 TOTAL DOWNLOAD COUNT 2172

1

2172

The Effect of Brand Trust in E-Commerce Sites and Consumer-Brand Identification on Brand Evangelism among Young Consumers
Authors: Sena Altın , Özlem Özdemir Süzer
Published: 2023 , Journal of Economics and Administrative Sciences
DOI: 10.37880/cumuiibf.1289636
FAVORITE 0 TOTAL DOWNLOAD COUNT 1948

0

1948

The Predictive Effect of Personality Traits on Moral Disengagement in Sports
Authors: Yasin Altın , Sena Altın
Published: 2023 , Spor Bilimleri Dergisi
DOI: 10.17644/sbd.899827
FAVORITE 1 TOTAL DOWNLOAD COUNT 1532

1

1532

Investigation of the Relationship of Nomophobia, Anxiety, and Physical Activity in Individuals Using Smartphones During The Pandemic Period
Authors: Sena Altın , Yasin Altın
Published: 2021 , Sivas Cumhuriyet Üniversitesi Spor Bilimleri Dergisi
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 1745

0

1745

DETERMINING THE IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR
Authors: Sena Keskin , Mehmet Baş
Published: 2015 , Gazi Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 44886

1

44886

Articles published in
Ahi Evran Akademi
Ahi Evran Akademi
Alanya Academic Review
Alanya Academic Review
Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Dumlupınar Üniversitesi Sosyal Bilimler Dergisi
Dumlupınar Üniversitesi Sosyal Bilimler Dergisi
Fiscaoeconomia
Fiscaoeconomia
Gazi Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Gazi Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
International Journal of Economics Business and Politics
International Journal of Economics Business and Politics
Journal of Economics and Administrative Sciences
Journal of Economics and Administrative Sciences
Journal of Erciyes Academy
Journal of Erciyes Academy
Sivas Cumhuriyet Üniversitesi Spor Bilimleri Dergisi
Sivas Cumhuriyet Üniversitesi Spor Bilimleri Dergisi
Spor Bilimleri Dergisi
Spor Bilimleri Dergisi
Yönetim Bilimleri Dergisi
Yönetim Bilimleri Dergisi
Editorship
Kayseri University Journal of Social Sciences
Kayseri University Journal of Social Sciences
Section Editor
Editorial Board Memberships
Kayseri University Journal of Social Sciences
Kayseri University Journal of Social Sciences

Reviews

Afyon Kocatepe University Journal of Economics and Administrative Sciences
Afyon Kocatepe University Journal of Economics and Administrative Sciences
Ahi Evran Akademi
Ahi Evran Akademi
Ahi Evran Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Ahi Evran Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Alanya Academic Review
Alanya Academic Review
Bingol University Journal of Economics and Administrative Sciences
Bingol University Journal of Economics and Administrative Sciences
Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Dogus University Journal
Dogus University Journal
Gaziantep University Journal of Social Sciences
Gaziantep University Journal of Social Sciences
İzmir Journal of Management
İzmir Journal of Management
JOEEP: Journal of Emerging Economies and Policy
JOEEP: Journal of Emerging Economies and Policy
Journal of Business Science and Applications
Journal of Business Science and Applications
Journal of Current Marketing Approaches and Research
Journal of Current Marketing Approaches and Research
Journal of Economics, Finance and Sustainability
Journal of Economics, Finance and Sustainability
Journal of Erciyes Academy
Journal of Erciyes Academy
Journal of the Human and Social Science Researches
Journal of the Human and Social Science Researches
MANAS Journal of Social Studies
MANAS Journal of Social Studies
Oneri
Oneri
Pazarlama İçgörüsü Üzerine Çalışmalar
Pazarlama İçgörüsü Üzerine Çalışmalar
Scientific Journal of Innovation and Social Sciences Research
Scientific Journal of Innovation and Social Sciences Research
Sivas Cumhuriyet Üniversitesi Spor Bilimleri Dergisi
Sivas Cumhuriyet Üniversitesi Spor Bilimleri Dergisi
Toplum Ekonomi ve Yönetim Dergisi
Toplum Ekonomi ve Yönetim Dergisi
Uluslararası Sosyal Bilimler Akademi Dergisi
Uluslararası Sosyal Bilimler Akademi Dergisi

Publications

Status Consumption Scale: Turkish Adaptation Validity and Reliability Study
Authors: Sena Altın , Şeyda Ok
Published: 2025 , Alanya Academic Review
DOI: 10.29023/alanyaakademik.1617900
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 1211

1

0

1211

The Mediating Role of Brand Trust between Influencer Credibility and Purchase Intention of Mother Consumers: A Path Analysis
Authors: Sena Altın
Published: 2024 , Fiscaoeconomia
DOI: 10.25295/fsecon.1397639
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 967

1

1

967

The Effect of Female Consumers' Digital Literacy on E-Purchasing Intention / Kadın Tüketicilerin Dijital Okuryazarlıklarının E-Satın Alma Niyeti Üzerine Etkisi
Authors: Özlem Özdemir Süzer , Sena Altın
Published: 2023 , International Journal of Economics Business and Politics
DOI: 10.29216/ueip.1250837
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 1663

1

2

1663

IS ENVIRONMENTAL AWARENESS AN EFFECTIVE FACTOR TO ENSURE SUSTAINABLE CONSUMPTION?
Authors: Sena Altın
Published: 2023 , Journal of Erciyes Academy
DOI: 10.48070/erciyesakademi.1343768
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 2172

2

1

2172

The Effect of Brand Trust in E-Commerce Sites and Consumer-Brand Identification on Brand Evangelism among Young Consumers
Authors: Sena Altın , Özlem Özdemir Süzer
Published: 2023 , Journal of Economics and Administrative Sciences
DOI: 10.37880/cumuiibf.1289636
CITED 3 FAVORITE 0 TOTAL DOWNLOAD COUNT 1948

3

0

1948

The Predictive Effect of Personality Traits on Moral Disengagement in Sports
Authors: Yasin Altın , Sena Altın
Published: 2023 , Spor Bilimleri Dergisi
DOI: 10.17644/sbd.899827
CITED 6 FAVORITE 1 TOTAL DOWNLOAD COUNT 1532

6

1

1532

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods. : Click to get information about the DergiPark User Badge.