avatar
Özlem Özdemir Süzer Asst. Prof. Dr. Kayseri University
Publication 10 Review 15 CrossRef Cited 8 TR Dizin Cited 5
10 Publication
15 Review
8 CrossRef Cited
5 TR Dizin Cited
0000-0003-1908-4235

Research Fields

Retail Marketing Customer Relationship Management Sales Management Consumer Behaviour Product and Brand Management Entrepreneurship Pazarlama, Tüketici Davranışları, Perakende Yönetimi, Marka

Institution

Kayseri University

Popular Publications

ONLİNE İTKİSEL SATIN ALMA DAVRANIŞININ ÖNCÜLLERİ ÜZERİNE BİR ARAŞTIRMA - A RESEARCH ON THE ANTECEDENTS OF ONLINE IMPULSE BUYING BEHAVIOUR
Authors: Çağatan Taşkın, Özlem Özdemir
Published: 2017 , Mehmet Akif Ersoy University Journal of Social Sciences Institute
DOI: 10.20875/makusobed.302955
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 2669

0

2

2669

A RESEARCH ON THE IMPACT THE SERVICE QUALITY DIMENSIONS OF OMNI-CHANNEL RETAILING ON CUSTOMER LOYALTY: THE CASE OF DEFACTO
Authors: Özlem Özdemir Süzer , Çağatan Taşkın
Published: 2021 , Abant Sosyal Bilimler Dergisi
DOI: 10.11616/asbi.954374
CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 1938

2

2

1938

A Research on Intention towards Showrooming and Webrooming in the Context of Omni-channel Marketing
Authors: Özlem Özdemir Süzer , Çağatan Taşkın
Published: 2022 , Optimum Journal of Economics and Management Sciences
DOI: -
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 1764

0

2

1764

THE EFFECT OF SERVICE QUALITY ON CUSTOMER SATISFACTION IN E-COMMERCE ENVIRONMENT
Authors: Ozlem Ozdemir Suzer
Published: 2022 , PressAcademia Procedia
DOI: 10.17261/Pressacademia.2022.1605
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 564

0

2

564

The Effect of Female Consumers' Digital Literacy on E-Purchasing Intention / Kadın Tüketicilerin Dijital Okuryazarlıklarının E-Satın Alma Niyeti Üzerine Etkisi
Authors: Özlem Özdemir Süzer , Sena Altın
Published: 2023 , International Journal of Economics Business and Politics
DOI: 10.29216/ueip.1250837
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 1769

1

2

1769

Publications

EXAMINING THE REASONS THAT ENABLE INSTAGRAM USERS TO ACHIEVE SATISFACTION AND BEHAVIOURAL INTENTIONS THAT MAY OCCUR AFTER SATISFACTION IN THE SAMPLE OF GENERATION Z
Authors: Özlem Özdemir Süzer
Published: 2024 , Journal of Research in Business
DOI: 10.54452/jrb.1363303
FAVORITE 1 TOTAL DOWNLOAD COUNT 1273

1

1273

The Effect of Female Consumers' Digital Literacy on E-Purchasing Intention / Kadın Tüketicilerin Dijital Okuryazarlıklarının E-Satın Alma Niyeti Üzerine Etkisi
Authors: Özlem Özdemir Süzer , Sena Altın
Published: 2023 , International Journal of Economics Business and Politics
DOI: 10.29216/ueip.1250837
FAVORITE 2 TOTAL DOWNLOAD COUNT 1769

2

1769

The Effect of Capital Structure and Cash Flow Components on Brand Value
Authors: Yusuf Kurt , Özlem Özdemir Süzer
Published: 2023 , İşletme
DOI: 10.57116/isletme.1349206
FAVORITE 2 TOTAL DOWNLOAD COUNT 931

2

931

The Effect of Brand Trust in E-Commerce Sites and Consumer-Brand Identification on Brand Evangelism among Young Consumers
Authors: Sena Altın , Özlem Özdemir Süzer
Published: 2023 , Journal of Economics and Administrative Sciences
DOI: 10.37880/cumuiibf.1289636
FAVORITE 0 TOTAL DOWNLOAD COUNT 2101

0

2101

DESIGN FACTORS' IMPACT ON BRAND IMAGE AND LOVE: FOOD DELIVERY APPLICATION CASE
Authors: Özlem Özdemir Süzer , Özge Kirişçi
Published: 2023 , Dicle University Social Sciences Institute Journal
DOI: 10.15182/diclesosbed.1263679
FAVORITE 1 TOTAL DOWNLOAD COUNT 2554

1

2554

THE EFFECT OF SERVICE QUALITY ON CUSTOMER SATISFACTION IN E-COMMERCE ENVIRONMENT
Authors: Ozlem Ozdemir Suzer
Published: 2022 , PressAcademia Procedia
DOI: 10.17261/Pressacademia.2022.1605
FAVORITE 2 TOTAL DOWNLOAD COUNT 564

2

564

UNIVERSITY STUDENTS' PERSPECTIVE ON ENTREPRENEURSHIP
Authors: Ozlem Ozdemir Suzer
Published: 2022 , PressAcademia Procedia
DOI: 10.17261/Pressacademia.2022.1579
FAVORITE 1 TOTAL DOWNLOAD COUNT 625

1

625

A Research on Intention towards Showrooming and Webrooming in the Context of Omni-channel Marketing
Authors: Özlem Özdemir Süzer , Çağatan Taşkın
Published: 2022 , Optimum Journal of Economics and Management Sciences
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 1764

2

1764

A RESEARCH ON THE IMPACT THE SERVICE QUALITY DIMENSIONS OF OMNI-CHANNEL RETAILING ON CUSTOMER LOYALTY: THE CASE OF DEFACTO
Authors: Özlem Özdemir Süzer , Çağatan Taşkın
Published: 2021 , Abant Sosyal Bilimler Dergisi
DOI: 10.11616/asbi.954374
FAVORITE 2 TOTAL DOWNLOAD COUNT 1938

2

1938

ONLİNE İTKİSEL SATIN ALMA DAVRANIŞININ ÖNCÜLLERİ ÜZERİNE BİR ARAŞTIRMA - A RESEARCH ON THE ANTECEDENTS OF ONLINE IMPULSE BUYING BEHAVIOUR
Authors: Çağatan Taşkın, Özlem Özdemir
Published: 2017 , Mehmet Akif Ersoy University Journal of Social Sciences Institute
DOI: 10.20875/makusobed.302955
FAVORITE 2 TOTAL DOWNLOAD COUNT 2669

2

2669

Articles published in
Abant Sosyal Bilimler Dergisi
Abant Sosyal Bilimler Dergisi
Dicle University Social Sciences Institute Journal
Dicle University Social Sciences Institute Journal
İşletme
İşletme
International Journal of Economics Business and Politics
International Journal of Economics Business and Politics
Journal of Economics and Administrative Sciences
Journal of Economics and Administrative Sciences
Journal of Research in Business
Journal of Research in Business
Mehmet Akif Ersoy University Journal of Social Sciences Institute
Mehmet Akif Ersoy University Journal of Social Sciences Institute
Optimum Journal of Economics and Management Sciences
Optimum Journal of Economics and Management Sciences
PressAcademia Procedia
PressAcademia Procedia

Reviews

Ahi Evran Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Ahi Evran Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Anadolu Üniversitesi Sosyal Bilimler Dergisi
Anadolu Üniversitesi Sosyal Bilimler Dergisi
Bursa Uludağ Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Bursa Uludağ Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Ege Academic Review
Ege Academic Review
İşletme ve İktisat Çalışmaları Dergisi
İşletme ve İktisat Çalışmaları Dergisi
International Journal of Management Economics and Business
International Journal of Management Economics and Business
Journal of Current Marketing Approaches and Research
Journal of Current Marketing Approaches and Research
Journal of Economics Business and Political Researches
Journal of Economics Business and Political Researches
Journal of Research in Business
Journal of Research in Business
Turizm Ekonomi ve İşletme Araştırmaları Dergisi
Turizm Ekonomi ve İşletme Araştırmaları Dergisi
Dogus University Journal
Dogus University Journal
International Journal of Aeronautics and Astronautics
International Journal of Aeronautics and Astronautics
OPUS Journal of Society Research
OPUS Journal of Society Research

Publications

The Effect of Female Consumers' Digital Literacy on E-Purchasing Intention / Kadın Tüketicilerin Dijital Okuryazarlıklarının E-Satın Alma Niyeti Üzerine Etkisi
Authors: Özlem Özdemir Süzer , Sena Altın
Published: 2023 , International Journal of Economics Business and Politics
DOI: 10.29216/ueip.1250837
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 1769

1

2

1769

The Effect of Capital Structure and Cash Flow Components on Brand Value
Authors: Yusuf Kurt , Özlem Özdemir Süzer
Published: 2023 , İşletme
DOI: 10.57116/isletme.1349206
CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 931

2

2

931

The Effect of Brand Trust in E-Commerce Sites and Consumer-Brand Identification on Brand Evangelism among Young Consumers
Authors: Sena Altın , Özlem Özdemir Süzer
Published: 2023 , Journal of Economics and Administrative Sciences
DOI: 10.37880/cumuiibf.1289636
CITED 3 FAVORITE 0 TOTAL DOWNLOAD COUNT 2101

3

0

2101

A RESEARCH ON THE IMPACT THE SERVICE QUALITY DIMENSIONS OF OMNI-CHANNEL RETAILING ON CUSTOMER LOYALTY: THE CASE OF DEFACTO
Authors: Özlem Özdemir Süzer , Çağatan Taşkın
Published: 2021 , Abant Sosyal Bilimler Dergisi
DOI: 10.11616/asbi.954374
CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 1938

2

2

1938

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods. : Click to get information about the DergiPark User Badge.