Research Article
Systematic Reviews and Meta Analysis
Review
Aim & Scope
Special issue call! We are planning a special issue with the main theme of "Current Issues in Marketing Research" in October 2024 in memory of those who lost their lives in the earthquake that affected eleven provinces in Kahramanmaraş and in memory of the 100th Anniversary of our Republic. You can reach our special issue content by clicking here.
The Journal of Current Marketing Approaches and Research, which started its publication in January 2020, is published electronically twice a year, in July and December. The articles published in our journal are suitable for Associate Professorship and appointment/promotion criteria. Our journal is a peer-reviewed academic journal. The Journal Published electronically aims to contribute to the studies conducted in this field in Türkiye and in the world by publishing articles in Turkish and English produced in the field of Marketing.
Our journal is an open access journal.
Original and qualified articles, book reviews and reviews, and case studies on topics within the scope of Marketing Science can be published in the journal. The journal is also open to qualified studies by undergraduate and graduate students.
Author Guidelines
Please download (Click here) the template to format your manuscript.
For reference, table and figure representation http://www.tk.org.tr/APA/apa_2.pdf
Click here for the copyright agreement.
Ethical Principles and Publication Policy
Ethical Principles and Publication Policy
Ethical principles published by the Committee on Publication Ethics (COPE) are adopted in the ethical duties and responsibilities in The Journal of Current Marketing Approaches and Research. In this direction, authors, referees and editors are expected to comply with the following ethical principles in order to conduct, report, organize and publish studies.
Editor's Duties and Responsibilities
-The editor evaluates submitted articles solely on the basis of their academic merits and relevance to the scope of the journal, regardless of the authors' political affiliation, gender, ethnic origin, citizenship, religious belief, or institutional affiliation. The editor has full authority over all the editorial content of the journal and the timing of its publication.
-Editors and editorial board do not share information about a submitted article with anyone.
-The editor ensures that all articles considered for publication are evaluated by at least two referees who are experts in their fields. The editor is responsible for deciding which of the articles submitted to the journal will be published, based on the validity of the work in question, its importance for researchers and readers, the comments of reviewers, and applicable legal requirements such as libel, copyright infringement, and plagiarism. The editor may discuss with the scientific committee board or the referees when making a decision.
- The editor will take sensible action when ethical concerns arise regarding a submitted article or published article. Any reported unethical publishing behavior will be reviewed, even if discovered years after publication. Upon investigation, if ethical concern has a solid foundation; correction, retraction, or any other note that may be relevant will be published in the journal.
-Editor and scientific committee members do not use unpublished information disclosed in a submitted article for their own research purposes without the express written consent of the authors. Privileged information or ideas about the research obtained by the editors are kept confidential and not used for personal gain. The editor will not evaluate the articles in which he has a competitive or collaborative conflict of interest with the author, company or any of the institutions, and will ask another member of the scientific committee to evaluate the article.
Referees's Duties and Responsibilities
-Peer review assists editors in making decisions. Peer-reviews can help authors improve their articles. Peer review is an important element of scientific communication. Referee reviews are respected.
-The referee should be quick to review a research submitted to him. If he does not feel competent about the work or is unable to make an immediate review, he should immediately notify the editors or decline the invitation to review so that the authors and users of the journal are not victimized.
- Articles received for review are confidential documents and should be treated as such. It should not be shown to others or discussed with others. This also applies to referees who were invited to referee but declined the invitation to review.
- In order for authors to improve their work, referees should conduct their criticism objectively. Subjective evaluation of publications is not appropriate.
-Reviewers should identify relevant published works not cited by the authors. A finding or statement reported in previous publications must be accompanied by the relevant citation. In addition, a reviewer should notify the editors of any significant similarity or overlap between the reviewed article and any other article of which he or she has personal knowledge.
- Referees should evaluate the works not only in terms of language but also in terms of quality and ethics.
-Any reviewer who has a conflict of interest arising from a competitive, collaborative, or other relationship or affiliation with the author, company, or institution associated with the article should declare the conflict of interest and notify the editor and decline the invitation to review so that alternative reviewers can be contacted. Unpublished material cited in a submitted article should not be used in a referee's own research without the express written consent of the authors. Privileged information or ideas obtained through peer review should be kept confidential and not used for personal advantage of the reviewer. This also applies to referees who declined an invitation to review.
Authors' Duties and Responsibilities
The publication processes implemented in the Journal of Current Marketing Approaches and Research form the basis for the development and distribution of information in an impartial and respectable manner. The processes implemented in this direction are directly reflected in the quality of the work of the authors and the institutions that support the authors. At this point, it is important that all stakeholders of the process (authors, readers and researchers, publisher, referees and editors) comply with the standards for ethical principles. Within the scope of publication ethics of the Journal of Current Marketing Approaches and Researches, the authors are expected to have the following ethical responsibilities.
-Authors of research papers should provide an accurate description of the work performed and the results, followed by an objective discussion of the importance of the work. The article should contain sufficient details and references to allow others to use the work. Review articles should be accurate, objective and comprehensive. Fraudulent or deliberate misrepresentations constitute unethical behavior and are unacceptable.
-Journal management authors may be asked to submit raw data of their articles for evaluation. In such a case, the author(s) should be ready to present the expected data and information to the editorial board. In addition, authors must ensure that such data is available for at least 10 years after publication, provided that the privacy of the participants can be protected and that legal rights regarding private data are not prevented from being published.
-The works submitted by the authors are expected to be original. Authors should ensure that they write and submit entirely original works, and when they use the work or statements of others, they should ensure that it is appropriately cited. All submitted articles should be screened for plagiarism (similarity) by the authors.
-Authors cannot have their work in the application process of more than one journal at the same time. Each application can be started following the completion of the previous application. Therefore, authors should not submit an article previously published in another journal for evaluation. Submitting an article to more than one journal at the same time is unethical behavior and is unacceptable.
- It should be clearly stated by the author/s in the Copyright Transfer Form that the research submitted to the Journal of Current Marketing Approaches and Research has not been published before, has not been accepted for publication, and is not currently under evaluation for publication elsewhere, and it should be clearly stated by the corresponding author/s must be approved.
-Only individuals who have made significant contributions to the development, design, conduct, data acquisition, analysis, interpretation of the study, authored or critically revised the article, and have seen the final version of the article, approved it, and agreed to submit it for publication should be listed as authors in the article. The contribution rates of the authors to the article must be specified. The name order of the authors with the highest contribution rate should be from beginning to end. In other words, the author with the highest contribution should be in the first place. Articles that appear to be bountiful authorship are not acceptable. The corresponding author should ensure that all co-authors are included in the author list and verify that all authors have seen and approved the final version of the article and agree to submit it for publication.
- If the study involves the use of human participants, authors should ensure that all procedures are performed in accordance with applicable laws and institutional guidelines and that the appropriate institutional committees have approved them. Ethics committee approval should be obtained for research that requires an ethics committee decision, and this approval should be stated and documented in the article.
-Authors are obliged to cooperate in the peer-review process by responding promptly to editors' requests for raw data, explanations, ethics committee approval and copyright permissions. In case of a correction request, the authors should systematically and timely respond to the comments of the referees, review and resubmit their articles to the journal by the given deadline.
-Authors must disclose any conflict of interest that may affect the results of the article or their interpretation. Examples of potential conflicts of interest are financial matters such as remuneration, educational grants, membership, employment, consulting, share ownership, paid expert testimony or patents, or personal or professional relationships, affiliations, relevant knowledge or beliefs, data contained in the article. All sources of financial support for the study should be disclosed.
Price Policy
Journal of Current Marketing Approaches and Research is a paid journal published twice a year.
As of 01.01.2024, the article submission fee is 500 TL, the editorial processing fee is 500 TL. (Total 1000 TL). 150 TL is paid for each referee.
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Editor in Chief
Editorial Board
Azamat Maksüdünov (Ph.D.) is an educator with over a decade of experience in the field of business academia. He is a Fulbright Visiting Scholar at Florida Atlantic University for the academic year 2023-2024. Currently, he is a full-time associate professor at Kyrgyz - Turkish Manas University, Department of Management, Faculty of Economics and Management. Dr. Maksüdünov has authored or co-authored 44 articles, 40 conference papers, 10 book chapters, and 4 books. He received the Best Paper Award at the 26th World Business Congress organized by the International Management Development Association (IMDA) in May 2016, as well as a Certificate of Honor from the Ministry of Education and Science of Kyrgyzstan in December 2021.
Dr. Jha an author, poet, teacher, and a critic with an inclination towards societal development is a Professor and the Principal, Smt. B. C. J. College of Education. With ten doctoral scholars, being awarded the doctorate degree, the guide and mentor to Ph.D. aspirants, has presented several papers at national and international seminars and has a list of publications including books, articles and research papers with national and international publishers of repute. Having multi-language understanding ability, interest in teacher training, psychology, research methodology, creativity and human values, he accredits himself to prepare, design and introduce several new subjects in the curriculum of several reputed universities and institutes of national repute. He has written about more than 200 poetries in English and Hindi. Associated with institutes of national repute, he has organised seminars and workshops and delivered talks and lectures at various seminars, workshops etc.
Tareq Hashem has been working as a Full Professor in Applied Science Private University in Jordan since October 2023. He serves as a member of the Dissertation Committee at Westcliff University in the United States. He worked as an Assistant Professor at Philadelphia University for a period of 5 years starting from 2007. He worked as an Associate Professor at Philadelphia University for a duration of 2 years. He later worked as an Associate Professor at Isra University- Jordan for 8 years starting in 2014. He served as the Head of the Marketing Department at Isra University from October 10, 2019, to October 10, 2020. He held the position of Full Professor at Isra University- Jordan from April 7, 2022, to September 15, 2023. The study he conducted encompasses a wide array of subjects, spanning management in diverse industries, digital marketing, marketing information systems, and marketing. He is involved in reviewing, authoring, and editing book projects, and actively contributes to numerous scientific journals and international editorial boards. Furthermore, the researcher possesses practical expertise in the banking sector, having served as a credit officer at the Islamic International Arab Bank, and has also held a marketing manager position in the hotel furnishings industry at Tabarak International Group.
Layout Editor
Language Editor
Tareq Hashem has been working as a Full Professor in Applied Science Private University in Jordan since October 2023. He serves as a member of the Dissertation Committee at Westcliff University in the United States. He worked as an Assistant Professor at Philadelphia University for a period of 5 years starting from 2007. He worked as an Associate Professor at Philadelphia University for a duration of 2 years. He later worked as an Associate Professor at Isra University- Jordan for 8 years starting in 2014. He served as the Head of the Marketing Department at Isra University from October 10, 2019, to October 10, 2020. He held the position of Full Professor at Isra University- Jordan from April 7, 2022, to September 15, 2023. The study he conducted encompasses a wide array of subjects, spanning management in diverse industries, digital marketing, marketing information systems, and marketing. He is involved in reviewing, authoring, and editing book projects, and actively contributes to numerous scientific journals and international editorial boards. Furthermore, the researcher possesses practical expertise in the banking sector, having served as a credit officer at the Islamic International Arab Bank, and has also held a marketing manager position in the hotel furnishings industry at Tabarak International Group.
Statistics Editor
Proofreader
Publication and Advisory
Azamat Maksüdünov (Ph.D.) is an educator with over a decade of experience in the field of business academia. He is a Fulbright Visiting Scholar at Florida Atlantic University for the academic year 2023-2024. Currently, he is a full-time associate professor at Kyrgyz - Turkish Manas University, Department of Management, Faculty of Economics and Management. Dr. Maksüdünov has authored or co-authored 44 articles, 40 conference papers, 10 book chapters, and 4 books. He received the Best Paper Award at the 26th World Business Congress organized by the International Management Development Association (IMDA) in May 2016, as well as a Certificate of Honor from the Ministry of Education and Science of Kyrgyzstan in December 2021.
Dr. Logaiswari Indiran graduated from University of Malaya with a Bachelor of Business Administration (Hons) in 1999. She earned Master of Education (Technical and Vocational) in 2002 and PhD (Management) from Universiti Technologi Malaysia (UTM) in 2018. She serves at the Department of Marketing and Entrepreneurship, Faculty of Management, UTM. Her area of research and interest are entrepreneurship, intellectual capital, business incubators, innovation management, and Business Model Canvas (BMC). Her passion and enthusiasm for entrepreneurship and innovation are evident in her lifelong achievements. She won the Expriex BMC ASEAN 2016, was a finalist in the International BMC (IBMC) 2016 in the United States, and received the Gold Award in the International Invention Innovation Competition in Canada (iCAN 2016). She was also a finalist in the Sasin Business Plan Competition in Bangkok in 2018. She earned the Gold Award in the Innovation Product Launching and Entrepreneurship Competition (INNOPLEN2019), and GOLD in the NALI 2021, 2022, and 2024. Dr. Logais has won as BEST NALI EDUCATOR award 2024. Dr. Logais is a Certified Trainer, an Alibaba Certified Global E-Commerce Talent Lecturer, and participated in the International Training Programme on Promoting Entrepreneurship and Innovation through Incubation in India for six weeks in 2017. She also holds a Professional Certificate in Entrepreneurial Education (3EP - Entrepreneurship Educators Enhancement). Recently, she collaborated with the University of Malaya on various fundamental and applied science grants. Her accolades include the Merit Thesis Award, a Certificate of Excellence for her PhD Thesis, the Best Student Award in the PhD Management category, and the MTDC Innovation Book Prize Award for her doctoral work. Additionally, she has won best paper awards at several conferences. Her dedication to innovation has made her a valued mentor for start-ups. Moreover, she has been a mentor, trainer in her field, and keynote speaker in numerous countries, including China, India, the Philippines, and Turkey on entrepreneurship, innovation capability, business models, and intellectual capital.
Dr. Jha an author, poet, teacher, and a critic with an inclination towards societal development is a Professor and the Principal, Smt. B. C. J. College of Education. With ten doctoral scholars, being awarded the doctorate degree, the guide and mentor to Ph.D. aspirants, has presented several papers at national and international seminars and has a list of publications including books, articles and research papers with national and international publishers of repute. Having multi-language understanding ability, interest in teacher training, psychology, research methodology, creativity and human values, he accredits himself to prepare, design and introduce several new subjects in the curriculum of several reputed universities and institutes of national repute. He has written about more than 200 poetries in English and Hindi. Associated with institutes of national repute, he has organised seminars and workshops and delivered talks and lectures at various seminars, workshops etc.
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