Kumru Uyar profile image
Kumru Uyar Erciyes Üniversitesi İİBF
Publication 11 Review 5 CrossRef Cited 15
11 Publication
5 Review
15 CrossRef Cited

Research Fields

Digital Marketing Marketing Communications Service Marketing Consumer Behaviour

Institution

Erciyes Üniversitesi İİBF

Popular Publications

E-LIFE STYLE: SYSTEMATIC LITERATURE REVIEW
Authors: Seval Taşer Polat , Kumru Uyar
Published: 2023 , Journal of Current Marketing Approaches and Research
DOI: 10.54439/gupayad.1311134
CITED 0 FAVORITE 3 TOTAL DOWNLOAD COUNT 831

0

3

831

The Role of Parasocial Interaction with Social Media Phenomenes in the Purchase Intention of Consumers
Authors: Peruze Cansu Akdeniz , Kumru Uyar
Published: 2021 , Journal of Erciyes Academy
DOI: 10.48070/erciyesakademi.1028374
CITED 8 FAVORITE 2 TOTAL DOWNLOAD COUNT 2356

8

2

2356

AN APPLICATION IN FOOD AND BEVERAGE DEPARTMENTS OF ACCOMMODATION ENTERPRISES
Authors: Kenan Güllü , Kumru Uyar , Miray Gülsoy
Published: 2020 , Erciyes University Journal of Faculty of Economics and Administrative Sciences
DOI: 10.18070/erciyesiibd.846551
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 3292

0

1

3292

The Effect of the Virtual Store Atmosphere on E-Satisfaction, E-Stickiness and E-Loyalty: An Application in the Clothing Industry
Authors: Kenan Güllü , Kumru Uyar , Sinem Sargın
Published: 2021 , Journal of Erciyes Academy
DOI: 10.48070/erciyesakademi.1024469
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 1300

3

1

1300

HAPPY MARKETING SOFTWARE REQUIREMENTS ANALYSIS
Authors: Esra Kahya Özyirmidokuz , Kumru Uyar
Published: 2022 , Journal of Research in Business
DOI: 10.54452/jrb.1033300
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1202

0

1

1202

Publications

PERAKENDE TERAPİ ALIŞVERİŞİNİ KONU ALAN SİSTEMATİK LİTERATÜR İNCELEMESİ
Authors: Seda Muti Tabanlı , Kumru Uyar
Published: 2024 , Duzce University Journal of Social Sciences
DOI: 10.55179/dusbed.1428123
FAVORITE 1 TOTAL DOWNLOAD COUNT 538

1

538

E-LIFE STYLE: SYSTEMATIC LITERATURE REVIEW
Authors: Seval Taşer Polat , Kumru Uyar
Published: 2023 , Journal of Current Marketing Approaches and Research
DOI: 10.54439/gupayad.1311134
FAVORITE 3 TOTAL DOWNLOAD COUNT 831

3

831

BRAND JEALOUSY EFFECT ON e-WOM AND WİLLİNGNESS TO PAY PREMİUM: THE MEDİATİNG ROLE OF SOCİAL MEDİA USAGE
Authors: Miray Gülsoy , Kumru Uyar , Leyla Leblebici Koçer
Published: 2022 , GSI Journals Serie B: Advancements in Business and Economics
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 579

1

579

The Effects of The Covid-19 Pandemic on Employers and Employers' Approaches to Women's Employment
Authors: Ümran Altay Morgül , Kumru Uyar
Published: 2022 , Manisa Celal Bayar Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18026/cbayarsos.1066729
FAVORITE 0 TOTAL DOWNLOAD COUNT 899

0

899

HAPPY MARKETING SOFTWARE REQUIREMENTS ANALYSIS
Authors: Esra Kahya Özyirmidokuz , Kumru Uyar
Published: 2022 , Journal of Research in Business
DOI: 10.54452/jrb.1033300
FAVORITE 1 TOTAL DOWNLOAD COUNT 1202

1

1202

The Effect of Big Five Personality Traits and Self-Efficacy on the Acceptance and Spread of Fake News in Social Media
Authors: Sinem Sargın , Kumru Uyar , Esra Kahya Özyirmidokuz
Published: 2021 , Avrupa Bilim ve Teknoloji Dergisi
DOI: 10.31590/ejosat.1040099
FAVORITE 0 TOTAL DOWNLOAD COUNT 5098

0

5098

The Role of Parasocial Interaction with Social Media Phenomenes in the Purchase Intention of Consumers
Authors: Peruze Cansu Akdeniz , Kumru Uyar
Published: 2021 , Journal of Erciyes Academy
DOI: 10.48070/erciyesakademi.1028374
FAVORITE 2 TOTAL DOWNLOAD COUNT 2356

2

2356

The Effect of the Virtual Store Atmosphere on E-Satisfaction, E-Stickiness and E-Loyalty: An Application in the Clothing Industry
Authors: Kenan Güllü , Kumru Uyar , Sinem Sargın
Published: 2021 , Journal of Erciyes Academy
DOI: 10.48070/erciyesakademi.1024469
FAVORITE 1 TOTAL DOWNLOAD COUNT 1300

1

1300

AN APPLICATION IN FOOD AND BEVERAGE DEPARTMENTS OF ACCOMMODATION ENTERPRISES
Authors: Kenan Güllü , Kumru Uyar , Miray Gülsoy
Published: 2020 , Erciyes University Journal of Faculty of Economics and Administrative Sciences
DOI: 10.18070/erciyesiibd.846551
FAVORITE 1 TOTAL DOWNLOAD COUNT 3292

1

3292

Consumer animosity against Israeli goods with its effect of religiosity
Authors: Kumru Uyar , Leyla Leblebici Koçer , Sinem Sargın
Published: 2020 , Erciyes University Journal of Social Sciences Institute
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1764

1

1764

The Impact of Social Media on Youth Socialization
Authors: Kumru Uyar
Published: 2019 , OPUS International Journal of Society Researches
DOI: 10.26466/opus.535049
FAVORITE 1 TOTAL DOWNLOAD COUNT 3068

1

3068

Articles published in
Avrupa Bilim ve Teknoloji Dergisi
Avrupa Bilim ve Teknoloji Dergisi
Duzce University Journal of Social Sciences
Duzce University Journal of Social Sciences
Erciyes University Journal of Faculty of Economics and Administrative Sciences
Erciyes University Journal of Faculty of Economics and Administrative Sciences
Erciyes University Journal of Social Sciences Institute
Erciyes University Journal of Social Sciences Institute
GSI Journals Serie B: Advancements in Business and Economics
GSI Journals Serie B: Advancements in Business and Economics
Journal of Current Marketing Approaches and Research
Journal of Current Marketing Approaches and Research
Journal of Erciyes Academy
Journal of Erciyes Academy
Journal of Research in Business
Journal of Research in Business
Manisa Celal Bayar Üniversitesi Sosyal Bilimler Dergisi
Manisa Celal Bayar Üniversitesi Sosyal Bilimler Dergisi
OPUS International Journal of Society Researches
OPUS International Journal of Society Researches

Reviews

Bingöl University Journal of Social Sciences Institute
Bingöl University Journal of Social Sciences Institute
Erciyes University Journal of Social Sciences Institute
Erciyes University Journal of Social Sciences Institute
Journal of Erciyes Academy
Journal of Erciyes Academy
Journal of Erciyes Communication
Journal of Erciyes Communication
Nevşehir Hacı Bektaş Veli University Journal of ISS
Nevşehir Hacı Bektaş Veli University Journal of ISS

Publications

PERAKENDE TERAPİ ALIŞVERİŞİNİ KONU ALAN SİSTEMATİK LİTERATÜR İNCELEMESİ
Authors: Seda Muti Tabanlı , Kumru Uyar
Published: 2024 , Duzce University Journal of Social Sciences
DOI: 10.55179/dusbed.1428123
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 538

1

1

538

The Effect of Big Five Personality Traits and Self-Efficacy on the Acceptance and Spread of Fake News in Social Media
Authors: Sinem Sargın , Kumru Uyar , Esra Kahya Özyirmidokuz
Published: 2021 , Avrupa Bilim ve Teknoloji Dergisi
DOI: 10.31590/ejosat.1040099
CITED 2 FAVORITE 0 TOTAL DOWNLOAD COUNT 5098

2

0

5098

The Role of Parasocial Interaction with Social Media Phenomenes in the Purchase Intention of Consumers
Authors: Peruze Cansu Akdeniz , Kumru Uyar
Published: 2021 , Journal of Erciyes Academy
DOI: 10.48070/erciyesakademi.1028374
CITED 8 FAVORITE 2 TOTAL DOWNLOAD COUNT 2356

8

2

2356

The Effect of the Virtual Store Atmosphere on E-Satisfaction, E-Stickiness and E-Loyalty: An Application in the Clothing Industry
Authors: Kenan Güllü , Kumru Uyar , Sinem Sargın
Published: 2021 , Journal of Erciyes Academy
DOI: 10.48070/erciyesakademi.1024469
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 1300

3

1

1300

The Impact of Social Media on Youth Socialization
Authors: Kumru Uyar
Published: 2019 , OPUS International Journal of Society Researches
DOI: 10.26466/opus.535049
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 3068

1

1

3068

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.