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Sinem Sargın Res. Assist. Dr. NUH NACİ YAZGAN ÜNİVERSİTESİ
Publication 10 Review 6 CrossRef Cited 15 TR Dizin Cited 3
10 Publication
6 Review
15 CrossRef Cited
3 TR Dizin Cited

Research Fields

Product and Brand Management Marketing Digital Marketing Social Marketing Consumer Behaviour

Institution

NUH NACİ YAZGAN ÜNİVERSİTESİ

Popular Publications

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ACADEMIC TRENDS IN CONSUMER ETHICS: A BIBLIOMETRIC ANALYSIS
DOI: 10.24889/ifede.1645657
FAVORITE 0 TOTAL DOWNLOAD COUNT 415

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Investigation of the Effect of Social Media Advertising on Consumer Buying Behavior Using Structural Equation Modeling
Authors: Sinem Sargın , Burcu Oralhan , Ahmet Serkan Üvenç
DOI: 10.31590/ejosat.793072
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 2861

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