Yunus Dursun profile image
Yunus Dursun Prof. Dr. ERCİYES ÜNİVERSİTESİ
Publication 10 Review 5 CrossRef Cited 7
10 Publication
5 Review
7 CrossRef Cited

Research Fields

Marketing Marketing Research Methodology Consumer Behaviour

Institution

ERCİYES ÜNİVERSİTESİ

Popular Publications

Factors affecting consumers’ hybrid and electric car purchasing behavior: An application study
Authors: Atakan Demirtaş , Yunus Dursun
Published: 2025 , Journal of Erciyes Academy
DOI: 10.48070/erciyesakademi.1726615
CITED 0 FAVORITE 3 TOTAL DOWNLOAD COUNT 677

0

3

677

The Effect of Sustainable Fashion Concept on Sustainable Consumption Motivation
Authors: Peruze Cansu Akdeniz , Yunus Dursun
Published: 2022 , Hacettepe Üniversitesi Sosyal Bilimler Dergisi
DOI: -
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 3510

0

2

3510

THE INSTRUMENTAL ROLE OF BRAND AWARENESS IN THE EFFECT OF PERCEIVED SOCIAL MEDIA MARKETING ACTIVITIES ON BRAND LOYALTY AND PURCHASE BEHAVIOR
Authors: Mervenur Tarhan , Yunus Dursun
Published: 2024 , Journal of Business Science and Applications
DOI: -
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 894

0

2

894

Brand Loyalty To The Relationship Of Personality Characteristics Of Consumers: An Applıcation On Unıversity Students Living In Kayseri
Authors: İsmail Yaprak , Yunus Dursun
Published: 2018 , Gaziantep University Journal of Social Sciences
DOI: 10.21547/jss.364854
CITED 5 FAVORITE 1 TOTAL DOWNLOAD COUNT 6385

5

1

6385

ROLE OF CREATIVE ADVERTISING ON BRAND IMAGE AND ITS EFFECT ON PERCEIVED QUALITY, BRAND LOYALTY AND PURCHASE INTENTION
Authors: Şevin Abbasoğlu Bostancı , Yunus Dursun
Published: 2024 , Erciyes University Journal of Faculty of Economics and Administrative Sciences
DOI: 10.18070/erciyesiibd.1364712
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 2313

1

1

2313

Publications

Factors affecting consumers’ hybrid and electric car purchasing behavior: An application study
Authors: Atakan Demirtaş , Yunus Dursun
Published: 2025 , Journal of Erciyes Academy
DOI: 10.48070/erciyesakademi.1726615
FAVORITE 3 TOTAL DOWNLOAD COUNT 677

3

677

THE INSTRUMENTAL ROLE OF BRAND AWARENESS IN THE EFFECT OF PERCEIVED SOCIAL MEDIA MARKETING ACTIVITIES ON BRAND LOYALTY AND PURCHASE BEHAVIOR
Authors: Mervenur Tarhan , Yunus Dursun
Published: 2024 , Journal of Business Science and Applications
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 894

2

894

ROLE OF CREATIVE ADVERTISING ON BRAND IMAGE AND ITS EFFECT ON PERCEIVED QUALITY, BRAND LOYALTY AND PURCHASE INTENTION
Authors: Şevin Abbasoğlu Bostancı , Yunus Dursun
Published: 2024 , Erciyes University Journal of Faculty of Economics and Administrative Sciences
DOI: 10.18070/erciyesiibd.1364712
FAVORITE 1 TOTAL DOWNLOAD COUNT 2313

1

2313

The effect of environmental ethics awareness, ecological intelligence and the love of nature on sustainable consumption behavior
Authors: Sinem Sargın , Yunus Dursun
Published: 2024 , Gazi Journal of Economics and Business
DOI: 10.30855/gjeb.2024.10.2.007
FAVORITE 1 TOTAL DOWNLOAD COUNT 1939

1

1939

EXAMINATION OF THE TENDENCIES TO PERCEIVE RETRO PRODUCTS AND PURCHASING BEHAVIORS WITHIN THE FRAMEWORK OF Y AND Z GENERATION OF CONSUMERS
Authors: Hülya Karaburgu , Yunus Dursun
Published: 2023 , Journal of Erciyes Academy
DOI: 10.48070/erciyesakademi.1243351
FAVORITE 1 TOTAL DOWNLOAD COUNT 1292

1

1292

COVİD-19'UN İNSANLARIN BESLENME ALIŞKANLIKLARI VE FİZİKSEL AKTİVİTELERİ ÜZERİNE ETKİSİ
Authors: Duran Kuru , Yunus Dursun
Published: 2022 , Nevşehir Hacı Bektaş Veli University Journal of ISS
DOI: 10.30783/nevsosbilen.1018656
FAVORITE 0 TOTAL DOWNLOAD COUNT 1292

0

1292

An Application on Women's Nutritional Habits and Physical Activity in the Time of COVID-19
Authors: Mervenur Tarhan , Yunus Dursun
Published: 2022 , Ankara Hacı Bayram Veli University Journal of the Faculty of Economics and Administrative Sciences
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1083

1

1083

The Effect of Sustainable Fashion Concept on Sustainable Consumption Motivation
Authors: Peruze Cansu Akdeniz , Yunus Dursun
Published: 2022 , Hacettepe Üniversitesi Sosyal Bilimler Dergisi
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 3510

2

3510

The Effect of Online Identity Theft Fear on Online Privacy Concerns and Purchase Behavior
Authors: Peruze Cansu Akdeniz , Yunus Dursun
Published: 2021 , Erciyes University Journal of Faculty of Economics and Administrative Sciences
DOI: 10.18070/erciyesiibd.981820
FAVORITE 1 TOTAL DOWNLOAD COUNT 1355

1

1355

Brand Loyalty To The Relationship Of Personality Characteristics Of Consumers: An Applıcation On Unıversity Students Living In Kayseri
Authors: İsmail Yaprak , Yunus Dursun
Published: 2018 , Gaziantep University Journal of Social Sciences
DOI: 10.21547/jss.364854
FAVORITE 1 TOTAL DOWNLOAD COUNT 6385

1

6385

Articles published in
Ankara Hacı Bayram Veli University Journal of the Faculty of Economics and Administrative Sciences
Ankara Hacı Bayram Veli University Journal of the Faculty of Economics and Administrative Sciences
Erciyes University Journal of Faculty of Economics and Administrative Sciences
Erciyes University Journal of Faculty of Economics and Administrative Sciences
Gazi Journal of Economics and Business
Gazi Journal of Economics and Business
Gaziantep University Journal of Social Sciences
Gaziantep University Journal of Social Sciences
Hacettepe Üniversitesi Sosyal Bilimler Dergisi
Hacettepe Üniversitesi Sosyal Bilimler Dergisi
Journal of Business Science and Applications
Journal of Business Science and Applications
Journal of Erciyes Academy
Journal of Erciyes Academy
Nevşehir Hacı Bektaş Veli University Journal of ISS
Nevşehir Hacı Bektaş Veli University Journal of ISS

Reviews

Cappadocia Academic Review
Cappadocia Academic Review
Dokuz Eylul University The Journal of Graduate School of Social Sciences
Dokuz Eylul University The Journal of Graduate School of Social Sciences
Erciyes University Journal of Faculty of Economics and Administrative Sciences
Erciyes University Journal of Faculty of Economics and Administrative Sciences
İstanbul Commerce University Journal of Science
İstanbul Commerce University Journal of Science
Journal of Erciyes Academy
Journal of Erciyes Academy

Publications

ROLE OF CREATIVE ADVERTISING ON BRAND IMAGE AND ITS EFFECT ON PERCEIVED QUALITY, BRAND LOYALTY AND PURCHASE INTENTION
Authors: Şevin Abbasoğlu Bostancı , Yunus Dursun
Published: 2024 , Erciyes University Journal of Faculty of Economics and Administrative Sciences
DOI: 10.18070/erciyesiibd.1364712
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 2313

1

1

2313

The Effect of Online Identity Theft Fear on Online Privacy Concerns and Purchase Behavior
Authors: Peruze Cansu Akdeniz , Yunus Dursun
Published: 2021 , Erciyes University Journal of Faculty of Economics and Administrative Sciences
DOI: 10.18070/erciyesiibd.981820
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1355

1

1

1355

Brand Loyalty To The Relationship Of Personality Characteristics Of Consumers: An Applıcation On Unıversity Students Living In Kayseri
Authors: İsmail Yaprak , Yunus Dursun
Published: 2018 , Gaziantep University Journal of Social Sciences
DOI: 10.21547/jss.364854
CITED 5 FAVORITE 1 TOTAL DOWNLOAD COUNT 6385

5

1

6385

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.