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V. Özlem Akgün Assoc. Prof. Dr. SELÇUK ÜNİVERSİTESİ, İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ, ULUSLARARASI TİCARET BÖLÜMÜ
Publication 20 Review 11 CrossRef Cited 13 TR Dizin Cited 20
20 Publication
11 Review
13 CrossRef Cited
20 TR Dizin Cited
0000-0002-0597-7318

Research Fields

Marketing Consumer Behaviour Digital Marketing Product and Brand Management

Institution

SELÇUK ÜNİVERSİTESİ, İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ, ULUSLARARASI TİCARET BÖLÜMÜ

Popular Publications

A RESEARCH ON THE EFFECT OF RELATIONAL MARKETING ON BRAND LOYALTY
Authors: V. Özlem Akgün , Fatma Kuzukerpiç , Mehmet Akif Çini
Published: 2023 , Journal of Current Marketing Approaches and Research
DOI: 10.54439/gupayad.1353729
CITED 2 FAVORITE 3 TOTAL DOWNLOAD COUNT 1387

2

3

1387

MARKA VE MARKA DEĞERİ OLGUSU: MARKA DEĞERİNİN TESPİTİNE YÖNELİK BİR UYGULAMA
Authors: V. Özlem Akgün , Ali Akgün
Published: 2014 ,
DOI: -
CITED 0 FAVORITE 3 TOTAL DOWNLOAD COUNT 1634

0

3

1634

GUERILLA MARKETING ACTIVITIES AND ITS EFFECT ON CONSUMERS
Authors: V. Özlem Akgün , Bedirhan Demir , Mehmet Akif Çini
Published: 2024 , Erciyes University Journal of Faculty of Economics and Administrative Sciences
DOI: 10.18070/erciyesiibd.1301417
CITED 3 FAVORITE 2 TOTAL DOWNLOAD COUNT 2111

3

2

2111

Brand Archetypes From A Marketing Strategy Perspective: A Bibliometric And Conceptual Approach
Authors: V. Özlem Akgün , Mehmet Akif Çini , Sinan Bağdaş
Published: 2026 ,
DOI: -
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 20

0

2

20

AĞIZDAN AĞIZA İLETİŞİM KAVRAMININ ÖNEMİ ÜZERİNE KURAMSAL BİR ÇALIŞMA: TURİZM ARAŞTIRMALARI İNCELEMESİ
Authors: Gözde S. Ergün, V. Özlem Akgün
Published: 2016 ,
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 818

0

1

818

Publications

Brand Archetypes From A Marketing Strategy Perspective: A Bibliometric And Conceptual Approach
Authors: V. Özlem Akgün , Mehmet Akif Çini , Sinan Bağdaş
Published: 2026 ,
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 20

2

20

DETERMINATION OF CONSUMER PREFERENCES IN READY-TO-WEAR INDUSTRY USING AHP-MACONT BASED MULTI-CRITERIA DECISION MAKING METHODS: A TÜRKIYE-RUSSIA COMPARISON
Authors: Melih Can , V. Özlem Akgün , Tahire Hüseyinli
Published: 2025 , Endüstri Mühendisliği
DOI: 10.46465/endustrimuhendisligi.1710982
FAVORITE 0 TOTAL DOWNLOAD COUNT 692

0

692

THE CONCEPT OF GREEN MARKETING AND BRAND PRACTICES IN THE CONTEXT OF SUSTAINABILITY
Authors: V. Özlem Akgün , Rumeysa Bütüner
Published: 2025 , Türkiye Mesleki ve Sosyal Bilimler Dergisi
DOI: 10.46236/jovosst.1552224
FAVORITE 0 TOTAL DOWNLOAD COUNT 1525

0

1525

A Theoretical Research on Sustainability in the Fashion Industry
Authors: Meltem Diktaş , Sertaç Arı , V. Özlem Akgün
Published: 2024 ,
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1132

1

1132

The Effect of E-Wom on Repurchase Intention
Authors: V. Özlem Akgün , Hulusi Can Altay
Published: 2024 , The Journal of Selcuk University Social Sciences Institute
DOI: 10.52642/susbed.1476294
FAVORITE 1 TOTAL DOWNLOAD COUNT 1259

1

1259

The effect of salesperson on consumer purchase decisions: An empirical study on the ready-to-wear clothing sector
Authors: Ahu Mangır , Ayşegül Paralı , V. Özlem Akgün , Hatice Harmankaya
Published: 2024 , Nevşehir Hacı Bektaş Veli University Journal of ISS
DOI: 10.30783/nevsosbilen.1465977
FAVORITE 1 TOTAL DOWNLOAD COUNT 1201

1

1201

GUERILLA MARKETING ACTIVITIES AND ITS EFFECT ON CONSUMERS
Authors: V. Özlem Akgün , Bedirhan Demir , Mehmet Akif Çini
Published: 2024 , Erciyes University Journal of Faculty of Economics and Administrative Sciences
DOI: 10.18070/erciyesiibd.1301417
FAVORITE 2 TOTAL DOWNLOAD COUNT 2111

2

2111

A qualitative research on organizational commitment and job satisfaction: Example of ground handling company employees
Authors: Mehmet Akif Çini , V. Özlem Akgün
Published: 2023 , International Journal of Aeronautics and Astronautics
DOI: 10.55212/ijaa.1397614
FAVORITE 1 TOTAL DOWNLOAD COUNT 966

1

966

A RESEARCH ON THE EFFECT OF RELATIONAL MARKETING ON BRAND LOYALTY
Authors: V. Özlem Akgün , Fatma Kuzukerpiç , Mehmet Akif Çini
Published: 2023 , Journal of Current Marketing Approaches and Research
DOI: 10.54439/gupayad.1353729
FAVORITE 3 TOTAL DOWNLOAD COUNT 1387

3

1387

The Effect of Content Marketing on Brand Advocacy: Konya Province Field Study
Authors: V. Özlem Akgün , Zeynep Kızılkan
Published: 2022 , Karamanoglu Mehmetbey University Journal of Social and Economic Research
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 2108

1

2108

The Effect of Brand Origin on Trust in Advertisement and Attitudes towards Advertisement: The Roles of Consumer Ethnocentrism, Cosmopolitanism and Xenocentrism
Authors: V. Özlem Akgün , Tuğçe Sancı , Selahattin Onur Karlık
Published: 2022 , The Journal of Selcuk University Social Sciences Institute
DOI: 10.52642/susbed.1097017
FAVORITE 1 TOTAL DOWNLOAD COUNT 4134

1

4134

REKLAMA YÖNELİK TUTUM, MARKA BİLİNİRLİĞİ VE MARKA GÜVENİ İLİŞKİSİ BAĞLAMINDA BEYAZ EŞYA KULLANICILARI ÜZERİNE BİR ARAŞTIRMA
Authors: Ozlem Akgun , Hacı Halil Başer
Published: 2021 , Türkiye Mesleki ve Sosyal Bilimler Dergisi
DOI: 10.46236/jovosst.980453
FAVORITE 1 TOTAL DOWNLOAD COUNT 1425

1

1425

The Effect of the Benefit Expected from Global Brands and the Global Brand Awareness Level on Attitudes Toward Global Brands: An Empirical Research
Authors: Ozlem Akgun , Umut Yavuz
Published: 2021 , Journal of Selçuk University Social Sciences Vocational School
DOI: 10.29249/selcuksbmyd.880798
FAVORITE 1 TOTAL DOWNLOAD COUNT 2642

1

2642

A Field Study to Measure the Effects of Corporate Reputation Management Practices on Brand Value for Employees
Authors: V. Özlem Akgün , Mahmut Tekin
Published: 2019 , Gaziantep University Journal of Social Sciences
DOI: 10.21547/jss.478378
FAVORITE 0 TOTAL DOWNLOAD COUNT 2670

0

2670

AĞIZDAN AĞIZA İLETİŞİM KAVRAMININ ÖNEMİ ÜZERİNE KURAMSAL BİR ÇALIŞMA: TURİZM ARAŞTIRMALARI İNCELEMESİ
Authors: Gözde S. Ergün, V. Özlem Akgün
Published: 2016 ,
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 818

1

818

İŞLETMELERDE AR-GE HARCAMALARININ KARLILIĞA ETKİSİ: ASELSAN ÖRNEĞİ
Authors: Ali Akgün , V. Özlem Akgün
Published: 2016 ,
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 592

0

592

YENİ BİR PAZARLAMA YAKLAŞIMI OLARAK NÖROPAZARLAMA ÜZERİNE KURAMSAL BİR ARAŞTIRMA
Authors: V. Özlem Akgün , Gözde S. Ergün
Published: 2016 ,
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 3072

1

3072

MARKA VE MARKA DEĞERİ OLGUSU: MARKA DEĞERİNİN TESPİTİNE YÖNELİK BİR UYGULAMA
Authors: V. Özlem Akgün , Ali Akgün
Published: 2014 ,
DOI: -
FAVORITE 3 TOTAL DOWNLOAD COUNT 1634

3

1634

ENFORMASYON SİSTEMLERİNİN ÖRGÜT VE ÖRGÜT STRATEJİLERİ BAĞLAMINDA DEĞERLENDİRİLMESİ
Authors: V. Özlem Akgün
Published: 2013 ,
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 285

0

285

TEDARİKÇİ SEÇİMİNDE BULANIK ÇIKARIM SİSTEMİ KURULMASINA YÖNELİK BİR UYGULAMA
Authors: V. Özlem Akgün
Published: 2012 ,
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 313

0

313

Articles published in
Endüstri Mühendisliği
Endüstri Mühendisliği
Erciyes University Journal of Faculty of Economics and Administrative Sciences
Erciyes University Journal of Faculty of Economics and Administrative Sciences
Gaziantep University Journal of Social Sciences
Gaziantep University Journal of Social Sciences
International Journal of Aeronautics and Astronautics
International Journal of Aeronautics and Astronautics
Journal of Current Marketing Approaches and Research
Journal of Current Marketing Approaches and Research
Journal of Selçuk University Social Sciences Vocational School
Journal of Selçuk University Social Sciences Vocational School
Karamanoglu Mehmetbey University Journal of Social and Economic Research
Karamanoglu Mehmetbey University Journal of Social and Economic Research
Nevşehir Hacı Bektaş Veli University Journal of ISS
Nevşehir Hacı Bektaş Veli University Journal of ISS
The Journal of Selcuk University Social Sciences Institute
The Journal of Selcuk University Social Sciences Institute
Türkiye Mesleki ve Sosyal Bilimler Dergisi
Türkiye Mesleki ve Sosyal Bilimler Dergisi

Reviews

Alanya Academic Review
Alanya Academic Review
Business Economics and Management Research Journal
Business Economics and Management Research Journal
Gaziantep University Journal of Social Sciences
Gaziantep University Journal of Social Sciences
Journal of Management and Economics Research
Journal of Management and Economics Research
Karadeniz Araştırmaları
Karadeniz Araştırmaları
Karamanoglu Mehmetbey University Journal of Social and Economic Research
Karamanoglu Mehmetbey University Journal of Social and Economic Research
The Journal of Selcuk University Social Sciences Institute
The Journal of Selcuk University Social Sciences Institute

Publications

DETERMINATION OF CONSUMER PREFERENCES IN READY-TO-WEAR INDUSTRY USING AHP-MACONT BASED MULTI-CRITERIA DECISION MAKING METHODS: A TÜRKIYE-RUSSIA COMPARISON
Authors: Melih Can , V. Özlem Akgün , Tahire Hüseyinli
Published: 2025 , Endüstri Mühendisliği
DOI: 10.46465/endustrimuhendisligi.1710982
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 692

1

0

692

The Effect of E-Wom on Repurchase Intention
Authors: V. Özlem Akgün , Hulusi Can Altay
Published: 2024 , The Journal of Selcuk University Social Sciences Institute
DOI: 10.52642/susbed.1476294
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1259

1

1

1259

The effect of salesperson on consumer purchase decisions: An empirical study on the ready-to-wear clothing sector
Authors: Ahu Mangır , Ayşegül Paralı , V. Özlem Akgün , Hatice Harmankaya
Published: 2024 , Nevşehir Hacı Bektaş Veli University Journal of ISS
DOI: 10.30783/nevsosbilen.1465977
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1201

1

1

1201

GUERILLA MARKETING ACTIVITIES AND ITS EFFECT ON CONSUMERS
Authors: V. Özlem Akgün , Bedirhan Demir , Mehmet Akif Çini
Published: 2024 , Erciyes University Journal of Faculty of Economics and Administrative Sciences
DOI: 10.18070/erciyesiibd.1301417
CITED 3 FAVORITE 2 TOTAL DOWNLOAD COUNT 2111

3

2

2111

A RESEARCH ON THE EFFECT OF RELATIONAL MARKETING ON BRAND LOYALTY
Authors: V. Özlem Akgün , Fatma Kuzukerpiç , Mehmet Akif Çini
Published: 2023 , Journal of Current Marketing Approaches and Research
DOI: 10.54439/gupayad.1353729
CITED 2 FAVORITE 3 TOTAL DOWNLOAD COUNT 1387

2

3

1387

The Effect of Brand Origin on Trust in Advertisement and Attitudes towards Advertisement: The Roles of Consumer Ethnocentrism, Cosmopolitanism and Xenocentrism
Authors: V. Özlem Akgün , Tuğçe Sancı , Selahattin Onur Karlık
Published: 2022 , The Journal of Selcuk University Social Sciences Institute
DOI: 10.52642/susbed.1097017
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 4134

1

1

4134

REKLAMA YÖNELİK TUTUM, MARKA BİLİNİRLİĞİ VE MARKA GÜVENİ İLİŞKİSİ BAĞLAMINDA BEYAZ EŞYA KULLANICILARI ÜZERİNE BİR ARAŞTIRMA
Authors: Ozlem Akgun , Hacı Halil Başer
Published: 2021 , Türkiye Mesleki ve Sosyal Bilimler Dergisi
DOI: 10.46236/jovosst.980453
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1425

1

1

1425

The Effect of the Benefit Expected from Global Brands and the Global Brand Awareness Level on Attitudes Toward Global Brands: An Empirical Research
Authors: Ozlem Akgun , Umut Yavuz
Published: 2021 , Journal of Selçuk University Social Sciences Vocational School
DOI: 10.29249/selcuksbmyd.880798
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 2642

3

1

2642

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