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V. Özlem Akgün Assoc. Prof. Dr. SELÇUK ÜNİVERSİTESİ, İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ, ULUSLARARASI TİCARET BÖLÜMÜ
Publication 18 Review 7 CrossRef Cited 1 TR Dizin Cited 19
18 Publication
7 Review
1 CrossRef Cited
19 TR Dizin Cited
0000-0002-0597-7318

Research Fields

Marketing Digital Marketing Consumer Behaviour Product and Brand Management

Institution

SELÇUK ÜNİVERSİTESİ, İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ, ULUSLARARASI TİCARET BÖLÜMÜ

Popular Publications

A RESEARCH ON THE EFFECT OF RELATIONAL MARKETING ON BRAND LOYALTY
Authors: V. Özlem Akgün , Fatma Kuzukerpiç , Mehmet Akif Çini
Published: 2023 , Journal of Current Marketing Approaches and Research
DOI: 10.54439/gupayad.1353729
CITED 0 FAVORITE 3 TOTAL DOWNLOAD COUNT 579

0

3

579

MARKA VE MARKA DEĞERİ OLGUSU: MARKA DEĞERİNİN TESPİTİNE YÖNELİK BİR UYGULAMA
Authors: V. Özlem Akgün , Ali Akgün
Published: 2014 , Selçuk Üniversitesi Sosyal ve Teknik Araştırmalar Dergisi
DOI: -
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 721

0

2

721

The Effect of Brand Origin on Trust in Advertisement and Attitudes towards Advertisement: The Roles of Consumer Ethnocentrism, Cosmopolitanism and Xenocentrism
Authors: V. Özlem Akgün , Tuğçe Sancı , Selahattin Onur Karlık
Published: 2022 , The Journal of Selcuk University Social Sciences Institute
DOI: 10.52642/susbed.1097017
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 2209

1

1

2209

The Effect of Content Marketing on Brand Advocacy: Konya Province Field Study
Authors: V. Özlem Akgün , Zeynep Kızılkan
Published: 2022 , Karamanoğlu Mehmetbey Üniversitesi Sosyal Ve Ekonomik Araştırmalar Dergisi
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1286

0

1

1286

GUERILLA MARKETING ACTIVITIES AND ITS EFFECT ON CONSUMERS
Authors: V. Özlem Akgün , Bedirhan Demir , Mehmet Akif Çini
Published: 2024 , Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: 10.18070/erciyesiibd.1301417
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 693

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1

693

Publications

THE CONCEPT OF GREEN MARKETING AND BRAND PRACTICES IN THE CONTEXT OF SUSTAINABILITY
Authors: V. Özlem Akgün , Rumeysa Bütüner
Published: 2025 , Türkiye Mesleki ve Sosyal Bilimler Dergisi
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 107

0

107

A Theoretical Research on Sustainability in the Fashion Industry
Authors: Meltem Diktaş , Sertaç Arı , V. Özlem Akgün
Published: 2024 , Selçuk Üniversitesi Sosyal ve Teknik Araştırmalar Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 107

1

107

The Effect of E-Wom on Repurchase Intention
Authors: V. Özlem Akgün , Hulusi Can Altay
Published: 2024 , The Journal of Selcuk University Social Sciences Institute
DOI: 10.52642/susbed.1476294
FAVORITE 1 TOTAL DOWNLOAD COUNT 224

1

224

The effect of salesperson on consumer purchase decisions: An empirical study on the ready-to-wear clothing sector
Authors: Ahu Mangır , Ayşegül Paralı , V. Özlem Akgün , Hatice Harmankaya
Published: 2024 , Nevşehir Hacı Bektaş Veli University Journal of ISS
DOI: 10.30783/nevsosbilen.1465977
FAVORITE 1 TOTAL DOWNLOAD COUNT 284

1

284

GUERILLA MARKETING ACTIVITIES AND ITS EFFECT ON CONSUMERS
Authors: V. Özlem Akgün , Bedirhan Demir , Mehmet Akif Çini
Published: 2024 , Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: 10.18070/erciyesiibd.1301417
FAVORITE 1 TOTAL DOWNLOAD COUNT 693

1

693

A qualitative research on organizational commitment and job satisfaction: Example of ground handling company employees
Authors: Mehmet Akif Çini , V. Özlem Akgün
Published: 2023 , International Journal of Aeronautics and Astronautics
DOI: 10.55212/ijaa.1397614
FAVORITE 1 TOTAL DOWNLOAD COUNT 446

1

446

A RESEARCH ON THE EFFECT OF RELATIONAL MARKETING ON BRAND LOYALTY
Authors: V. Özlem Akgün , Fatma Kuzukerpiç , Mehmet Akif Çini
Published: 2023 , Journal of Current Marketing Approaches and Research
DOI: 10.54439/gupayad.1353729
FAVORITE 3 TOTAL DOWNLOAD COUNT 579

3

579

The Effect of Content Marketing on Brand Advocacy: Konya Province Field Study
Authors: V. Özlem Akgün , Zeynep Kızılkan
Published: 2022 , Karamanoğlu Mehmetbey Üniversitesi Sosyal Ve Ekonomik Araştırmalar Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1286

1

1286

The Effect of Brand Origin on Trust in Advertisement and Attitudes towards Advertisement: The Roles of Consumer Ethnocentrism, Cosmopolitanism and Xenocentrism
Authors: V. Özlem Akgün , Tuğçe Sancı , Selahattin Onur Karlık
Published: 2022 , The Journal of Selcuk University Social Sciences Institute
DOI: 10.52642/susbed.1097017
FAVORITE 1 TOTAL DOWNLOAD COUNT 2209

1

2209

REKLAMA YÖNELİK TUTUM, MARKA BİLİNİRLİĞİ VE MARKA GÜVENİ İLİŞKİSİ BAĞLAMINDA BEYAZ EŞYA KULLANICILARI ÜZERİNE BİR ARAŞTIRMA
Authors: Ozlem Akgun , Hacı Halil Başer
Published: 2021 , Türkiye Mesleki ve Sosyal Bilimler Dergisi
DOI: 10.46236/jovosst.980453
FAVORITE 1 TOTAL DOWNLOAD COUNT 947

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947

The Effect of the Benefit Expected from Global Brands and the Global Brand Awareness Level on Attitudes Toward Global Brands: An Empirical Research
Authors: Ozlem Akgun , Umut Yavuz
Published: 2021 , Journal of Selçuk University Social Sciences Vocational School
DOI: 10.29249/selcuksbmyd.880798
FAVORITE 1 TOTAL DOWNLOAD COUNT 1784

1

1784

A Field Study to Measure the Effects of Corporate Reputation Management Practices on Brand Value for Employees
Authors: V. Özlem Akgün , Mahmut Tekin
Published: 2019 , Gaziantep University Journal of Social Sciences
DOI: 10.21547/jss.478378
FAVORITE 0 TOTAL DOWNLOAD COUNT 2264

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2264

AĞIZDAN AĞIZA İLETİŞİM KAVRAMININ ÖNEMİ ÜZERİNE KURAMSAL BİR ÇALIŞMA: TURİZM ARAŞTIRMALARI İNCELEMESİ
Authors: Gözde S. Ergün, V. Özlem Akgün
Published: 2016 , Selçuk Üniversitesi Sosyal ve Teknik Araştırmalar Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 333

1

333

İŞLETMELERDE AR-GE HARCAMALARININ KARLILIĞA ETKİSİ: ASELSAN ÖRNEĞİ
Authors: Ali Akgün , V. Özlem Akgün
Published: 2016 , Selçuk Üniversitesi Sosyal ve Teknik Araştırmalar Dergisi
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 223

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223

YENİ BİR PAZARLAMA YAKLAŞIMI OLARAK NÖROPAZARLAMA ÜZERİNE KURAMSAL BİR ARAŞTIRMA
Authors: V. Özlem Akgün , Gözde S. Ergün
Published: 2016 , Selçuk Üniversitesi Sosyal ve Teknik Araştırmalar Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 811

1

811

MARKA VE MARKA DEĞERİ OLGUSU: MARKA DEĞERİNİN TESPİTİNE YÖNELİK BİR UYGULAMA
Authors: V. Özlem Akgün , Ali Akgün
Published: 2014 , Selçuk Üniversitesi Sosyal ve Teknik Araştırmalar Dergisi
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 721

2

721

ENFORMASYON SİSTEMLERİNİN ÖRGÜT VE ÖRGÜT STRATEJİLERİ BAĞLAMINDA DEĞERLENDİRİLMESİ
Authors: V. Özlem Akgün
Published: 2013 , Selçuk Üniversitesi Sosyal ve Teknik Araştırmalar Dergisi
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 93

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93

TEDARİKÇİ SEÇİMİNDE BULANIK ÇIKARIM SİSTEMİ KURULMASINA YÖNELİK BİR UYGULAMA
Authors: V. Özlem Akgün
Published: 2012 , Selçuk Üniversitesi Sosyal ve Teknik Araştırmalar Dergisi
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 109

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109

Articles published in
Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Gaziantep University Journal of Social Sciences
Gaziantep University Journal of Social Sciences
International Journal of Aeronautics and Astronautics
International Journal of Aeronautics and Astronautics
Journal of Current Marketing Approaches and Research
Journal of Current Marketing Approaches and Research
Journal of Selçuk University Social Sciences Vocational School
Journal of Selçuk University Social Sciences Vocational School
Karamanoğlu Mehmetbey Üniversitesi Sosyal Ve Ekonomik Araştırmalar Dergisi
Karamanoğlu Mehmetbey Üniversitesi Sosyal Ve Ekonomik Araştırmalar Dergisi
Nevşehir Hacı Bektaş Veli University Journal of ISS
Nevşehir Hacı Bektaş Veli University Journal of ISS
Selçuk Üniversitesi Sosyal ve Teknik Araştırmalar Dergisi
Selçuk Üniversitesi Sosyal ve Teknik Araştırmalar Dergisi
The Journal of Selcuk University Social Sciences Institute
The Journal of Selcuk University Social Sciences Institute
Türkiye Mesleki ve Sosyal Bilimler Dergisi
Türkiye Mesleki ve Sosyal Bilimler Dergisi

Reviews

Business Economics and Management Research Journal
Business Economics and Management Research Journal
Gaziantep University Journal of Social Sciences
Gaziantep University Journal of Social Sciences
Karadeniz Araştırmaları
Karadeniz Araştırmaları
The Journal of Selcuk University Social Sciences Institute
The Journal of Selcuk University Social Sciences Institute

Publications

The Effect of Brand Origin on Trust in Advertisement and Attitudes towards Advertisement: The Roles of Consumer Ethnocentrism, Cosmopolitanism and Xenocentrism
Authors: V. Özlem Akgün , Tuğçe Sancı , Selahattin Onur Karlık
Published: 2022 , The Journal of Selcuk University Social Sciences Institute
DOI: 10.52642/susbed.1097017
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 2209

1

1

2209

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