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Tarım & Gıda Pazarlamasında KOBİ'lerin Yeni Teknolojiler (Yapay Zeka, Blokzincir, Makine Öğrenmesi ve Nesnelerin İnterneti) ile Dijital Dönüşümü ve Başarı Faktörleri

Year 2024, Volume: 13 Issue: 3, 1192 - 1218, 30.09.2024
https://doi.org/10.15869/itobiad.1400182

Abstract

Ülke ekonomilerinde önemli bir yer tutan küçük ve orta ölçekli işletmeler (KOBİ) tedarik zinciri yapısında daha fazla yaygınlaşması karmaşık ve rekabetçi bir iş ortamında ülke ekonomilerinin gelişiminde oldukça önemlidir. Bununla birlikte KOBİ’ler Sürdürülebilir Kalkınma Hedeflerinin (SDG) sağlanması için önemli katkıları olabileceği gibi gıda KOBİ'leri tarım sektöründe tarımsal verimlilik üzerinde de dolaylı etkileri olabilir. Birleşmiş Milletler Gıda ve Tarım Örgütü (FAO) ve buna benzer uluslararası organizasyonlar buna yol açabilecek uygulamaları desteklemektedir. KOBİ'ler, çalışan sayısı, yıllık cirosu veya yıllık bilanço toplamı belirli bir eşiğin altında olan işletmelerdir. KOBİ’ler ekonomik yaşama olumlu katkılar sağlamasının yanı sıra insanların en temel ihtiyaçları olan gıda ürünleri için gıda arzını da sağlayarak önemli bir fonksiyonu yerine getirmektedirler. Rekabetçi ve karmaşık bir iş ortamında, uygun stratejilerin uygulanması KOBİ'lerin gelişimini ilerletmek için özellikle önemli bir çabadır. Bu makale, tarım & gıda pazarlamasında KOBİ'lerin yeni teknolojiler ile dijital dönüşümünü ve başarı faktörlerini analiz etmiştir. Çalışmada, Web of Science, Scopus ve Google Scholar gibi önemli veri tabanları aday gösterilerek sistematik analiz yöntemi önerilmiştir. Araştırma amacına uygun olarak doğrulanmış anahtar kelimeler kullanılarak farklı literatür platformlarından elde edilen makaleler gözden geçirilmiştir. Araştırma sonuçları, KOBİ’lerin başarı faktörlerini ve yeni teknolojileri benimsemelerinin tarım & gıda pazarlamasını da tüm yönleriyle etkileyeceğini doğrulamaktadır. Bu nedenle KOBİ’ler için stratejiler belirlenirken tüm bu faktörler de dikkate alınarak yeni teknolojilerin tüm süreçlere entegre edilmesine daha çok önem verilmelidir.

Ethical Statement

Bu çalışmanın hazırlanma sürecinde bilimsel ve etik ilkelere uyulduğu ve yararlanılan tüm çalışmaların kaynakçada belirtildiği beyan olunur.

Supporting Institution

Bu araştırmayı desteklemek için dış fon kullanılmamıştır.

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Digital Transformation and Success Factors of SMEs with New Technologies (Artificial Intelligence, Blockchain, Machine Learning and Internet of Things) in Agriculture & Food Marketing

Year 2024, Volume: 13 Issue: 3, 1192 - 1218, 30.09.2024
https://doi.org/10.15869/itobiad.1400182

Abstract

The greater prevalence of small and medium-sized enterprises (SMEs), which have an important place in country economies, in the supply chain structure is very important in the development of country economies in a complex and competitive business environment. However, while SMEs can make significant contributions to achieving the Sustainable Development Goals (SDGs), food SMEs can also have indirect effects on agricultural productivity in the agricultural sector. Food and Agriculture Organization of the United Nations (FAO) and similar international organizations support practices that may lead to this. SMEs are businesses whose number of employees, annual turnover or annual balance sheet total is below a certain threshold. In addition to making positive contributions to economic life, SMEs also fulfill an important function by providing food supply for food products, which are people's most basic needs. In a competitive and complex business environment, implementing appropriate strategies is a particularly important effort to advance the development of SMEs. This article analyzed the digital transformation and success factors of SMEs with new technologies in agriculture & food marketing. In the study, a systematic analysis method was proposed by nominating important databases such as Web of Science, Scopus and Google Scholar. Articles obtained from different literature platforms were reviewed using validated keywords in accordance with the research purpose. Research results confirm that SMEs' success factors and adoption of new technologies will affect all aspects of agriculture & food marketing. Therefore, when determining strategies for SMEs, more importance should be given to integrating new technologies into all processes, taking into account all these factors.

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There are 209 citations in total.

Details

Primary Language Turkish
Subjects Agricultural Economics
Journal Section Articles
Authors

Hüseyin Fatih Atlı 0000-0002-1397-1514

Publication Date September 30, 2024
Submission Date December 5, 2023
Acceptance Date July 22, 2024
Published in Issue Year 2024 Volume: 13 Issue: 3

Cite

APA Atlı, H. F. (2024). Tarım & Gıda Pazarlamasında KOBİ’lerin Yeni Teknolojiler (Yapay Zeka, Blokzincir, Makine Öğrenmesi ve Nesnelerin İnterneti) ile Dijital Dönüşümü ve Başarı Faktörleri. İnsan Ve Toplum Bilimleri Araştırmaları Dergisi, 13(3), 1192-1218. https://doi.org/10.15869/itobiad.1400182

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