WOMAN’S PLACE IN THE FIELD OF PUBLIC RELATIONS IN TURKEY: PERSPECTIVES OF ACADEMICS, PRACTITIONERS, AND REPRESENTATIVES OF PROFESSIONAL ORGANIZATIONS ON IT

Year 2014, Issue: 47, 125 - 142, 15.12.2014

BURCU Öksüz SERRA Görpe

Abstract

The place of women in the field of public relations is quite a controversial issue studied mainly in the world, but little has been researched on it in Turkey. The development of public relations in Turkey has occurred with the joint efforts of male and female public relations practitioners. However, it is possible to state that nowadays women are more involved in the public relations work. The purpose of this study is to get the perspectives of academics working in public and private universities, practitioners working in agencies and companies, and representatives of two professional organizations that are active in Istanbul on women and public relations in Turkey. In this study, the aim is to discuss the issue in a broader range by involving different perspectives with detailed data from each of these three groups. In this respect, interviews were conducted with 11 people who are working in the field of public relations for 20 years or more in Istanbul. Although participants indicated that the number of women working in the field was generally higher, they stated that the public relations was not a profession that is specific to women by staying away from a gendered discourse. The development of public relations in Turkey has been reported as atypical compared to other countries in the sense that Turkish women public relations practitioners have top level positions as well

Keywords

Woman, Public Relations, Woman in Public Relations

TÜRKİYE’DE HALKLA İLİŞKİLER ALANINDA KADININ YERİ: AKADEMİSYENLER, UYGULAMACILAR VE MESLEK ÖRGÜTÜ TEMSİLCİLERİNİN KONUYA YAKLAŞIMLARI

Abstract

Halkla ilişkiler alanında kadının yeri, dünyada oldukça tartışılan bir konu olmasına rağmen ülkemizde yeteri kadar incelenmemiştir. Türkiye’de halkla ilişkilerin gelişimi, kadın ve erkek halkla ilişkiler uygulayıcılarının ortak çabası ile gerçekleşmiştir. Ancak günümüzde halkla ilişkiler işlerinde daha çok kadınların yer aldığını söylemek mümkündür. Bu çalışmanın amacı, Türkiye’de halkla ilişkiler alanında kadınların durumuna ilişkin devlet ve vakıf üniversitelerinde çalışan akademisyenlerin, ajansta veya işletmelerdeki uygulamacıların ve İstanbul’da faaliyet gösteren iki meslek örgütünün temsilcilerinin görüşlerini ortaya koymaktır. Çalışma kapsamında her üç gruptan da detaylı veriler elde ederek, konuyu geniş bir alanda ve farklı bakış açıları doğrultusunda tartışmak hedeflenmiştir. Bu doğrultuda, 20 yıl veya daha uzun süredir halkla ilişkiler alanında çalışan 11 kişi ile İstanbul’da görüşmeler yapılmıştır. Katılımcılar, genel olarak alanda çalışan kadınların sayısının daha fazla olduğunu belirtmekle birlikte, cinsiyetçi bir söylemden uzak durarak halkla ilişkilerin kadınlara özgü bir meslek olmadığını belirtmiştir. Türkiye’de halkla ilişkiler alanındaki gelişimin tipik bir örnek olmadığı belirtilmiş ve kadınların bu alanda üst düzeylerde de rahatça yer aldığı dile getirilmiştir. 

Keywords

Kadın, Halkla İlişkiler, Halkla İlişkiler Alanında Kadın

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