Kültür Endüstrisinden Dijital Kapitalizme

Year 2020, Issue: 79, 277 - 298, 31.12.2020

Tuğba Aydın Öztürk

https://doi.org/10.26650/jspc.2020.79.0003

Abstract

Bu çalışma içinde bulunduğumuz dijital çağda medya ve müzik endüstrisi arasındaki ilişkileri yorumlamayı amaçlar. Müzisyenler, dinleyiciler ve müzik/ eğlence sektörü çalışanları kültür dünyasının önemli bir parçasını oluştururlar. Kayıtlı müzik endüstrisi her zaman ana akım medya ve popülerlik faktörü ile ilişkili olmuştur. Ayrıca bu çalışma, yeni medyanın önemini üretici ve tüketici açısından incelemektedir. Dijital teknolojiler medya ve müzik dünyasını nasıl etkilemiştir? Müzik endüstrisi ve sosyolojisi bağlamında geleneksel ve yeni medya arasındaki farklar nelerdir?
Bu araştırma için müzisyen, dinleyici, müzik, medya ve organizasyon şirketleri çalışanları ile birebir görüşmeler yapılmıştır. Önceden belirlenmiş sosyal medya web siteleri gözlemlenerek sonuçlar analiz edilmiştir. Dijital medya her geçen gün daha fazla ticarileşmekte ve yeni teknolojiler yoluyla kapitalizme hizmet etmektedir. Araştırma dijital kapitalizm ilkeleri göz önüne alınarak, küresel müzik endüstrisinde demokrasi ve fırsat eşitliğinin varlığını sorgulamaktadır.

Keywords

Dijital kapitalizm, Müzik endüstrisi, Kültür endüstrisi, Yeni medya

From Culture Industry to Digital Capitalism

Abstract

This study investigates the relationships between media and music industry in the digital age. The musicians, listeners, and employees that are a part of the musical entertainment industry at present are an essential part of the cultural world. Recorded music production in particular has always been associated with mainstream media and has always taken popularity into account. This study also examines the importance of new media with regard to the producer and consumer of music. How have digital technologies affected the worlds of media and music? What differences can be found between traditional and new media in the context of the music industry and sociology? In this study, face-to-face interviews were conducted with musicians, listeners, employees of music companies, the media, and representatives of music companies. Pre-determined social media websites were observed, and the results were analyzed. Digital media is more commercialized and is serving capitalism to a greater extent through new technology. This study investigates democracy and equal opportunity in the global music industry, taking the principles of digital capitalism into account.

Keywords

Dijital Kapitalizm, Music industry, Culture industry, New media

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